ABOUT CONSUMER BEHAVIOUR Consumer behavior is an applied discipline. Its application exists at two different levels of analysis. One is at the micro level perspective and other at the macro level perspective. Micro level seeks application of the knowledge faced by the individual‚ firm or an organization. The macro perspective applied knowledge of consumer include the aggregate level of problem faced by large groups or by society as a whole. Buying behavior is an attempt to understand and predict
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Effect of Advertisements on Children with special reference to Confectionary products 2:53 PM FARAZ MUGHAL NO COMMENTS ABSTRACT I investigated children’s understanding of TV advertisements‚ which is their ability to distinguish Between TV programs and commercials and their comprehension of advertising intent‚ using Verbal and non-verbal measurements. The sample consists of 150 children‚ their parents 150. Results using non-verbal measures suggest that most children are able to distinguish
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EMPLOYEE ATTRITION ‘An Analysis of Factors Influencing Attrition in the growing Economies’ INTRODUCTION In the recent decades the Indian industry has changed its outlook. The employment scene has changed its appearance. The factors like skill sets‚ job satisfaction drive the employment and not just the money. The employer hence faces the heat of continuous employee turnover. Continuous efforts are made by organisations to control the employee turnover rate as it directly affects the performance
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Table of Contents |Sr. No. |Particular |PAGE No. | |1. |Declaration |i | |2. |Certificate of Institute |ii | |3. |Preface |iii | |4.
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SAMPLING DISTRIBUTIONS |6.1 POPULATION AND SAMPLING DISTRIBUTION | |6.1.1 Population Distribution | Suppose there are only five students in an advanced statistics class and the midterm scores of these five students are: 70 78 80 80 95 Let x denote the score
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This is a practical way of looking at something‚ usually realistic and experimental. Ethics: Set of guidelines that psychologists should follow- participants should not be embarrassed‚ have loss of self-esteem‚ changing a person etc. Event Sampling: When the researcher records an event every time it happens Experiment/Alternative Hypotheses: predicts that one variable will affect another. E.g. People who listen to music
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EXECUTIVE SUMMARY The objective of this research is to find out the reasons for the low brand preference of the Fellowship Management Programme of Xavier Institute of Management in comparison to the Fellowship programmes of IIMs and XLRI. This research is an attempt to find out the preference of aspirants of FPM program on the basis of various Key Information Areas. In order to find out the right solution to the research problem researchers have also tried to understand the strengths and weakness
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CHAPTER ONE INTRODUCTION Disability is a universal element in the human condition to which no one is immune. The comprehension on disability‚ throughout the history‚ has rested on make-belief ideas. The direct result of these stereo-typed imaging and consequential action by the society and polity on the persons with disabilities (PWDs) has been their neglect. This neglect bars persons with disabilities from normal economic‚ social and political activities in their families‚ communities‚ essential
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additional study to find out nurses’ opinion of medication error and their contributing factors on the (wards at hospital). A cross-sectional study will be utilized and a sample of twenty (20) nurses‚ ten (10) from each ward will be chosen. A convenience sampling method will be used and data will be collected with the use of questionnaires and interviews. In this study‚ the perspectives of the experienced nurses concerning medication errors will be investigated. Information gathered will be kept confidential
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FINAL STEPS 1. Update your methodology section. 2. Once your data is in‚ close it in Qualtrics. 3. Export your data to SPSS and proceed to clean (see Workbook‚ SPSS I) • Check for skip pattern violations • Code verbatims • Categorize numbers (if needed) 4. Import data back to Qualtrics if changes were made. 5. Create cross-tabs in Qualtrics (see Workbook‚ SPSS I) • Demographics are banners‚ other questions are stubs • Click “Data Options.”
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