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    Supply Chain Management Chapter 15 Pricing and Revenue Management in the Supply Chain Lecturer: Wilmer Jorge © 2007 Pearson Education 15-1 Outline The Role of Revenue Management in the Supply Chain Revenue Management for Multiple Customer Segments Revenue Management for Perishable Assets Revenue Management for Seasonable Demand Revenue Management for Bulk and Spot Customers Using Revenue Management in Practice Summary of Learning Objectives © 2007 Pearson Education 15-2 The Role

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    3.2 Supply chain industry A company’s supply chain is its central nervous system for how it creates and distributes a product. The industry is made up of the key players who participate in this process‚ including manufacturers‚ wholesalers or distributors‚ retailers and transportation companies. There are three main areas of a company’s supply chain. They include: (Refer to the Picture below) * Procurement or the “buying” process. This includes the purchasing of the raw materials needed to

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    ------------------------------------------------- Historical developments in supply chain management Six major movements can be observed in the evolution of supply chain management studies: Creation‚ Integration‚ and Globalization (Movahedi et al.‚ 2009)‚ Specialization Phases One and Two‚ and SCM 2.0. 1. creation era The term supply chain management was first coined by a U.S. industry consultant in the early 1980s. However‚ the concept of a supply chain in management was of great importance long before‚ in the early 20th

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    acquisition process. (need to advertisement‚but competitive is very differcult) l. Ensure supply continuity. (if competitive bidding‚ price high‚ supplier will leave) 4. When compared with single sourcing‚ multiple sourcing -> (lower risk)has the advantage of: dual and cross also double supplier‚ -dual is 2 different supplier to support same product. Cross is the supplier supply A‚ also need to supply B at the same time. m. spreading risk. n. volume leveraging. o. lower

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    solutions to important Supply Chain Management issues such as modal analysis‚ supply chain management‚ load planning‚ route planning and distribution network design. Companies must face corporate challenges that impact Supply Chain Management such as reengineering globalisation and outsourcing. Why is it so important for companies to get products to their customers quickly? Faster product availability is key to increasing sales‚ says R. Michael Donovan of Natick‚ Mass.‚ a management consultant specialising

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    and Supply Chain Management TRUE/FALSE 1. Every organization has an operations function. Answer: True Reference: Why Study Operations and Supply Chain Management? Difficulty: Easy Keywords: organization‚ operations‚ function 2. Most organizations function as part of a larger supply chain. Answer: True Reference: Why Study Operations and Supply Chain Management? Difficulty: Easy Keywords: organization‚ supplychainsupply chain 3. The supply chain is a

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    PROJECT MANAGEMENT IN BIOTECHNOLOGY AND PHARMACEUTICAL INDUSTRY In today’s competitive world‚ if an idea is not converted into product in time then the idea will never be successful. What makes an idea successful? A well executed Idea or thought is a successful Idea. The process of execution of an idea from its inception into a final product is called project management. Project management is one of the hot career options with the growing competition. Project management involves planning‚ organizing

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    Supply Chain Management - Nike & Adidas 1. INTRODUCTION Supply management is a complex function that’s critical to business success‚ responsible for delivering efficient costs‚ high quality‚ fast delivery and continuous innovation throughout companies’ entire supply chains.   The strategic contribution of supply management is measured not only in savings made‚ but also in increased shareholder value (Niezen‚ Weller & Deringer‚ 2007).   Nike and Adidas are two global companies try to improve their

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    1. Amazon.com‚ Peapod‚ Dell‚ and many furniture manufacturers use push-pull supply chain strategies. Describe how each of these companies takes advantage of the risk-pooling concept. To better understand the strategies used by the three (3) companies and furniture manufacturers‚ the definition of Push or Pull is established below: Push Strategies – when the manufacturer uses its sales force and trade promotion money to induce intermediaries to carry‚ promote‚ and sell the product to end users.

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    TITLE: CHARACTERISTICS OF EFFECTIVE SUPPLY CHAIN MANAGEMENT Table of Content Executive Summary 1 Introduction 2 Effective Distribution Networks 4 Effective Network Design 5 Effective Global Supply Chain Networks 5 Planned Demand and Supply 7 Managed Uncertainty (Safety Inventories) 7 Optimal Product Availability 7 Designed and Planned Transportation

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