sources of competitive advantage that increase the WTP for Samsung customers. The first one is the Product Mix. Samsung offer to its customers a huge variety of products‚ ranging from the cutting-edge technology to more basic products. It also offers customized products to focus on niche markets. With this strategy‚ Samsung is able to compete in a broad range of segments in the market‚ usually offering superior products. In 2003 for example‚ Samsung offered over 1‚200 different variations of DRAM products
Premium Flash memory Salary Average
MKT 340 Marketing Research Project SAMSUNG & NOKIA TEAM FRESH Executive Summary This report was done to analyze and compare Samsung and Nokia with regard to their marketing strategies. This report draws attention to the fact that Nokia was once the market leader for cell phone industry however‚ the company have been constantly losing its market share year after year. Samsung on the other hand have been gaining market share and is considered to be the top player in this cell phone
Premium Smartphone Nokia Mobile phone
1. How was Samsung able to go from copycat brand to product leader? Samsung was a copycat brand from the time it started to around the 90s. Some of the first items they made were calculators and black and white TVs. In 1993 Samsung unveiled a new strategy that they called “New Management”. They made the decision not to be a cheap copycat brand anymore. Samsung cut ties with low end retailers like Kmart and Wal-Mart. They started distributing at stores like Circuit City and Best Buy. They started
Premium Product management New product development Product life cycle management
Samsung Galaxy S4 mobile is a new product introduced in March 2013. I think this product will succeed in the long run in the marketplace. S4 has been already sold 10‚000‚000 units in 2 months‚ even break the record of any products in Samsung. We can tell how success of this product. S4 really help Samsung maximize their profits. Undeniably‚ S4 is very similar with S3‚ but the sales amount is keep increasing. From this‚ we can see Samsung has many royalty customers‚ they do repeat purchase. Many
Premium Sales Mobile phone Customer service
Samsung Electronics Questions 1. Why should Samsung globalize? Globalization should consider as Samsung’s second strategy‚ as Kim mentioned in the article. The world becomes a single market‚ which is associated with globalized resources and systems. Globalization should consider as a beneficial and efficient plan for the company. First of all‚ when Samsung goes global‚ Samsung can gain greater market share‚ increase sales and profits. In the case study‚ the article mentions that not only there’s
Premium Investment Foreign direct investment International economics
Samsung for the past 3 years has been sharing their sustainable accomplishments through a sustainability report. This report demonstrates the impact Samsung had on people‚ society‚ and the environment. The structure for their sustainable report closely resembles that of an annual report. It is divided into three parts: Sustainability overview‚ Material issues‚ and Facts and figures. They monitor their accomplishments by setting benchmarks for each year. An example of these benchmarks: in 2011 they
Premium Solar energy Solar power Greenhouse gas
of directors. Evaluate the current board of Samsung Electronics. What are the strengths and weaknesses in the current board composition? How many directors can be classified as non-executive? How many can be classified as independent? What are your criteria’s for assessing director independence? Do you think changes need to be made to the current board composition? If no - why not‚ if yes - what changes would you recommend? The board of Samsung Electronics has 23 directors of which 7 are executive
Premium Corporate governance Board of directors Executive director
around us every time‚ every where as long the smart phones connect to the internet. Era smart phones globalism it have various brands of smart phones such as blackberry‚ iphone‚ Samsung‚ Nokia‚ Huawei‚ and HTC. These phones have to compete each other hardly. All these brand need to show off their grandeurs to the world. Samsung‚ the No. 1 maker of mobile phones‚ aims its Galaxy models at the top end of the market. Apple sells its iPhone to these customers‚ too. And while sales of smartphones continue
Premium Smartphone Mobile phone
2012‚ which was 44.1% more than in 2011. -Top Five Smartphone Vendors‚ Shipments‚ and Market Share Calendar Year 2012 (Units in Millions) Vendor 2012 Unit Shipments 2012 Market Share 2011 Unit Shipments 2011 Market Share Year over Year Change 1. Samsung 215.8 30.3% 94.2 19.0% 129.1% 2. Apple 135.9 19.1% 93.1 18.8% 46.9% 3. Nokia 35.1 4.9% 77.3 15.6% -54.6% 4. HTC 32.6 4.6% 43.6 8.8% -25.2% 5. Research In Motion 32.5 4.6% 51.1 10.3% -36.4% Others 260.7 36.5% 135.3 27.5% 92.7% Total 712.6 100
Premium Mobile phone Smartphone
dimension at which the observation is located‚ so these values must be specified for each observation. Prepared By: Anuj Arora – 12FN019 Himika Chaudhary Nitin Mudgal Prateek Kumar – 12DM101 Sachin Gupta – 12FN107 Samsung India Electronics Ltd is a subsidiary of Samsung Electronics Corporation headquartered in Seoul‚ Korea. The company was incorporated in the year 1995. The company is having their head office at Delhi and branch office at 16 locations all over the India. Their manufacturing
Premium Delhi Bihar Uttar Pradesh