1. Introduction Nowadays in South Korea it is possible to live a „Samsung-only“ life: You can use a Samsung credit card to buy a Samsung TV on which to watch a Samsung-owned pro baseball team in your Samsung-made apartment. The Samsung Group is a South Korean multinational conglomerate company headquartered in Seoul and operating worldwide. During the last century Samsung became the largest chaebol – the Korean term for corporate groups that were jump-start with government support and established
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Chaebol The “Chaebol” is native to Korea and is a unique form of a family-owned business conglomerate. The Chaebol has a centralised ownership structure where founding family members controls the business‚ where the chairman has power over all operations. Member firms are called Kyeyol and falls under the control of the central planning office‚ which is controlled by the chairman. Cross-equity holding by family members and complex systems of interlocking ownership of member firms enables control
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Marketing strategies of Samsung in India Scenario in the consumers Durables sector:- Prior to liberalisation‚ the Consumer Durables sector in India was restricted to a handful of domestic players like Godrej‚ Allwyn‚ Kelvinator and Voltas. Together‚ they controlled nearly 90% of the market. They were first superceded by players like BPL and Videocon in the early 1990s‚ which invested in brand-building and in enhancing distribution and service channels. Then‚ with liberalisation came a spate
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’The waves of green rolling fields added to the majestic effect of this play park‚ stretching out as far as the edge of the sea and inland to the high-rise blocks of apartments and hotel accommodation. The sun had bleached long ribbons where there had been a lot of foot traffic; pathways to the pool‚ children’s swing areas‚ the ice cream booth and‚ not too surprising‚ the bar! Otherwise‚ the grass was lush and brightly coloured as the new growth pushed its way through the hardened earth. The sound
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Project name: Lueem Samsung Museum of Art. Completed: 2004. Architects: Mario Botta‚ Jean Nouvel and Rem Koolhas. Location: Hannam-dong‚ South Korea. Site area: 6274 square meters. Floor area : 21797 square meters. 1- General description about the whole museum: Samsung museum was built for several purposes‚ such as‚ presenting the traditional art‚ showing the beauty of Korea and the powerful of the international art. However‚ the museum is a collection of two museums and one center. The first museum
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Political and legal impacts on doing business in Korea Korea is known as a country that showed miraculous economic growth‚ and considered one of the four tiger economies of Asia. Since the 1950s‚ South Korea has built a modern‚ internationally oriented industrial economy largely from scratch. This economy‚ the fourth-largest economies (after China‚ Japan and India) in Asia (World Bank 2014) is based on low –cost‚ high quality export production. Between the late 1980 and 1990s‚ the country has
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1953) had happened between South Korea and North Korea. South Korea was supported by the United Nations and North Korea was supported by China and the Soviet Union. The war was terribly continued till 1953 and both sides had suffered heavy casualties as follows. South North Dead 178‚426 367‚283-750‚282 Missing 32‚925 Wounded 566‚434 686‚500-789‚000 Apparently‚ this war broke out because political border between North and South Korea tensed and it deepened the division;
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their own brand names Known for selling high-quality‚ innovative products under the Samsung brand Very little value placed on marketing and the importance of branding Samsung greatly values marketing and it has now become‚ next to R&D‚ the largest expense on their books Unable to attract the best scientists and engineers to work on product development Samsung spends Billions annually on R&D in facilities in Korea and abroad giving designers and engineers the support needed to produce the latest
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promotion Samsung Products: Samsung have a list of products that are high in demand across more economically developed countries due to the fact that Samsung’s products are considered luxury items so they will cost a lot more‚ this is why there products are mainly sold in more economically developed countries because only people in economically developed countries can afford their products. Also Samsung’s products are considered very popular amongst the working class as the Samsung galaxy S3 over
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At the end of Japanese occupation in 1945‚ Korea emerged onto the world stage as one of Asia’s most industrialized nations. Her people surfaced all at once ecstatic‚ confused‚ on the way to prosperous times‚ clothed in rags‚ united as Koreans‚ and yet still divided into societal factions preceding and formed during Japanese occupation. In the decade following her liberation‚ Korea fought a civil war‚ leaving the newly once-again-autonomous nation divided on the 38th parallel. As the South grew into
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