global smartphone market‚ Samsung (005930) is a force to be reckoned with. The company extended its lead during the fourth quarter as it shipped an astounding 63.7 million smartphones‚ representing 29% of the global market according to research firm IDC. Samsung’s next closest competitor was Apple (AAPL) which sold 47.8 million iPhones for 21.8% of the market during the same time span. The story is much different when it comes to tablets‚ however. IDC estimates that Samsung shipped 7.9 million tablets
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Brand Management : Brand management is a communication function that includes analysis and planning on how that brand is positioned in the market‚ which target public the brand is targeted at‚ and maintaining a desired reputation of the brand. Developing a good relationship with target publics is essential for brand management. Tangible elements of brand management include the product itself; look‚ price‚ the packaging‚ etc. The intangible elements are the experience that the consumer takes away
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BUILD ENVIRONMENT The term built environment refers to the human-made surroundings that provide the setting for human activity‚ ranging in scale from buildings and parks or green space to neighborhoods and cities that can often include their supporting infrastructure‚ such as water supply‚ or energy networks. The built environment is a material‚ spatial and cultural product of human labor that combines physical elements and energy in forms for living‚ working and playing. It has been defined as
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technology. I owned almost every product of Apple and I’m really enjoyed using Samsung laptop and printer. The battle between Samsung Electronics Co. and Apple Inc. really attracts public’s attention recently. On April 15th‚ Apple pulled the trigger by claiming that Samsung’s Galaxy line of mobile phones and tablet "slavishly" copies the iPhone and iPad‚ according to court papers. Then on 22nd of the same month‚ Samsung filed patent lawsuits against Apple in South Korea‚ Japan and Germany‚ involved
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The Merger of HP-Compaq Case Question 1: Was the merger sound strategically? HP was already a famous global company in 1990s. Although innovation was still critical to long-term success‚ HP’s industry was maturing and with that came the additional pressure of slimming margins‚ the importance of distribution efficiencies‚ and a more critical need for developing long-term relationships with customer. Although HP was the market leader in imaging and printing‚ its computing and IT-services businesses
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What exactly was covered in the great Patent Trial of the Century between Apple and Samsung? I’ve had a surprisingly hard time figuring this out. However‚ after reading the verdict‚ the patents themselves‚ and a bunch of news summaries‚ it seems to me that there may be less than meets the eye here. As near as I can tell‚ the jury found Samsung guilty of violating the following Apple patents: Patent 381‚ which covers inertial scrolling (the faster you move your finger‚ the faster a list scrolls)
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Case Study Analysis Samsung Galaxy S4 Introduction Samsung‚ a giant conglomerate and member of the Fortune Global 500 list‚ started off with humble beginnings. Founded in 1936 as a small trading company in the small town of Taegu‚ Korea it began by selling‚ “dried Korean fish‚ vegetables‚ and fruit to Manchuria and Beijing.” (Samsung.com). It quickly became one of the leading companies in Korea and the world by diversifying in many different industries ranging from heavy machinery‚ petrochemicals
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Samsung Samsung’s Background Samsung Electronics is a consumer electronics manufacturing company based out of South Korea. Samsung Electronics ranks among the world’s largest manufacturers of smartphones‚ tablets‚ and memory chips. They produce phones with a variety of operating systems (OS) including Microsoft’s Windows‚ in-house OS’ Bada and Tizen‚ and Google’s Android. Android’s success today as the mobile industry’s most popular smartphone platform is largely due to Samsung‚ accounting for
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Legal Case Review Apple vs. Samsung by Michel Andreas Kroeze BIA512 A legal case review submitted in partial fulfillment of the requirements for the degree of BACHELOR OF ARTS IN INTERACTIVE ANIMATION At SAE Institute Amsterdam 29/04/2013 Word count: 4332 Table of contents 1. Legal Case Front page……………………………………………………………………..3 2. The Parties………………………………………………………………………………….4 3. The Lawsuit……………………………………………………………………...………....6 4. Apple’s Arguments ………………………………………………………………..………9
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SAMSUNG From its inception as a small export business in Taegu‚ Korea‚ Samsung has grown to become one of the world’s leading electronics companies‚ specializing in digital appliances and media‚ semiconductors‚ memory‚ and system integration. Today Samsung’s innovative and top quality products and processes are world recognized. Samsung is part of the fabric of our lives. As a global leader Samsung are at the forefront of change‚ anticipating today what its customers around the world will want tomorrow
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