"Samsung brand audit" Essays and Research Papers

Sort By:
Satisfactory Essays
Good Essays
Better Essays
Powerful Essays
Best Essays
Page 9 of 50 - About 500 Essays
  • Good Essays

    Samsung Marketing

    • 11787 Words
    • 48 Pages

    JOHN QUELCH ANNA HARRINGTON Samsung Electronics Company: Global Marketing Operations Company Background and Strategy The Samsung conglomerate’s roots dated back to 1938 when the company produced agricultural products. In the 1970s‚ the company focused on shipbuilding‚ chemicals‚ and textiles. Samsung Electronics Company (SEC)2 was founded in 1969‚ primarily as a low-cost manufacturer of black and white televisions. In the 1970s‚ Samsung acquired a semiconductor business‚ thereby setting

    Premium Brand Advertising Marketing

    • 11787 Words
    • 48 Pages
    Good Essays
  • Satisfactory Essays

    Samsung Questionnaire

    • 407 Words
    • 2 Pages

    Samsung Mobile Phone Survey In order for us to serve our customers better‚ we would like to find out what you think of us. Please take a few minutes to answer the following questions. Your honest opinions‚ comments and suggestions are extremely important to us. Thank you‚ Samsung India Ltd. # Personal Information 1. Name: _______________ 2. Gender: o Male o Female 3. Age Group: o 10-25 yrs o 25-50 yrs o 50 yrs and above 4. Income

    Premium Mobile phone

    • 407 Words
    • 2 Pages
    Satisfactory Essays
  • Powerful Essays

    Apple and Samsung

    • 3304 Words
    • 14 Pages

    “A COMPARITIVE STUDY ON SAMSUNG SMART PHONE AND APPLE SMART PHONES IN INDIA” Dissertation submitted in partial fulfillment of Degree of Master of Business administration of Bangalore Univercity By : Dhular Hassan p n m (12yacma063) Indrajeet Sing (12yacma082) Jubin .t. kuruvilla (12cmaya092) Under the Guidance of Nimble Vivek Bangalore Univercity Bangalore 2012 - 2013 CONTENTS CHAPTER-1 INTRODUCTION TO THE PROJECT * Introduction * Statement

    Premium Smartphone Mobile phone

    • 3304 Words
    • 14 Pages
    Powerful Essays
  • Powerful Essays

    Marketing and Samsung

    • 7040 Words
    • 29 Pages

    Samsung Electronics Galaxy Tab Table of Contents Executive Summary 3 1.0 Industry Overview 5 1.1 Industry Summary

    Premium Marketing Brand Samsung Electronics

    • 7040 Words
    • 29 Pages
    Powerful Essays
  • Good Essays

    Marketing Samsung

    • 712 Words
    • 3 Pages

    1. How was Samsung able to go from copycat brand to product leader? Samsung was a copycat brand from the time it started to around the 90s. Some of the first items they made were calculators and black and white TVs. In 1993 Samsung unveiled a new strategy that they called “New Management”. They made the decision not to be a cheap copycat brand anymore. Samsung cut ties with low end retailers like Kmart and Wal-Mart. They started distributing at stores like Circuit City and Best Buy. They started

    Premium Product management New product development Product life cycle management

    • 712 Words
    • 3 Pages
    Good Essays
  • Powerful Essays

    Marketing and Samsung

    • 1924 Words
    • 8 Pages

    Growth Strategy Analysis Of Samsung Economics of Strategy INTRODUCTION The Samsung Group is a multinational conglomerate corporation headquartered in Samsung Town‚ Seoul‚ South Korea. It is the world’s largest conglomerate by revenue with annual revenue of US$173.4 billion in 2008 and is South Korea’s largest chaebol. The meaning of the Korean word Samsung is "TriStar" or "three stars". As stated in its new motto‚ Samsung Electronics’ vision for the new decade is‚ "Inspire the World‚ Create

    Premium Samsung Group Marketing Samsung Electronics

    • 1924 Words
    • 8 Pages
    Powerful Essays
  • Powerful Essays

    Samsung History

    • 5110 Words
    • 21 Pages

    Samsung Group Timeline and History Samsung’s beginnings (1938 ~ 1969) On March 1‚ 1938‚ founding chairman Byung-Chull Lee started a business in Taegu‚ Korea with 30‚000 won. At first‚ Mr. Lee’s little business was primarily in trade export‚ selling dried Korean fish‚ vegetables‚ and fruit to Manchuria and Beijing. But in just over a decade‚ SAMSUNG - meaning literally "three stars" in Korean - would have its own flour mills and confectionery machines‚ its own manufacturing and sales operations

    Premium Mobile phone Apple Inc. Marketing

    • 5110 Words
    • 21 Pages
    Powerful Essays
  • Satisfactory Essays

    Samsung Electronics

    • 778 Words
    • 7 Pages

    Case: Samsung Electronics Case Summary. Over the previous five decades‚ the semiconductor industry had grown in economic importance. In 2000‚ the industry enjoyed $200 billion in sales‚ and the industry grew by an average of 16% per year since 1960. Growth: Semiconductor Industry has 16% of growth rate On average‚ 1960 -2000 In 1969 Semiconductor Company founded‚ began with Wafer production. And acquired by Samsung latterly In 1974 Samsung Group started Electronics industry in television market

    Premium Strategic management SWOT analysis

    • 778 Words
    • 7 Pages
    Satisfactory Essays
  • Satisfactory Essays

    Samsung S4

    • 574 Words
    • 3 Pages

    Samsung Galaxy S4 mobile is a new product introduced in March 2013. I think this product will succeed in the long run in the marketplace. S4 has been already sold 10‚000‚000 units in 2 months‚ even break the record of any products in Samsung. We can tell how success of this product. S4 really help Samsung maximize their profits. Undeniably‚ S4 is very similar with S3‚ but the sales amount is keep increasing. From this‚ we can see Samsung has many royalty customers‚ they do repeat purchase. Many

    Premium Sales Mobile phone Customer service

    • 574 Words
    • 3 Pages
    Satisfactory Essays
  • Best Essays

    Samsung Nokia

    • 4239 Words
    • 17 Pages

    MKT 340 Marketing Research Project SAMSUNG & NOKIA TEAM FRESH Executive Summary This report was done to analyze and compare Samsung and Nokia with regard to their marketing strategies. This report draws attention to the fact that Nokia was once the market leader for cell phone industry however‚ the company have been constantly losing its market share year after year. Samsung on the other hand have been gaining market share and is considered to be the top player in this cell phone

    Premium Smartphone Nokia Mobile phone

    • 4239 Words
    • 17 Pages
    Best Essays
Page 1 6 7 8 9 10 11 12 13 50