through Positioning Brand Bull-eye (Figure 1) (Kotler & Keller‚ 2012‚ p.309)‚ Samsung Mobile tries to cover whole mobile and smartphone market. Today company’s product lineup includes almost any possible smartphone or mobile. Samsung doesn’t refuse to produce cheep & simple mobiles‚ in case that there are still popular on the market‚ as a second mobile or communication tool for children and olds‚ who is not need in high-developed smartphones. Thereby the current positioning of Samsung Mobile is to be
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11/25/13 SAMSUNG ELECT LTD(F) (SSNLF): Samsung’s New Strategy Is A Worry For Apple - Seeking Alpha Samsung’s New Strategy Is A Worry For Apple Nov 25 2013‚ 00:07 by: Vivek Gupta ‚ Samsung (OTC:SSNLF) and Apple (AAPL) are two leading players of the smartphone industry (see the table below). Apple is the most profitable‚ while Samsung is the largest player (by revenue as well as volumes) in the industry. Samsung is not only the largest but also is the most competitive player in the industry
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Solutions 1. HISTORY Samsung Electronics is a South Korean multinational electronics and information technology company. It is the chief subsidiary of the Samsung Group that was established in 1969‚ and its headquarters is located in Samsung Town‚ Seoul. Samsung Electronics is one of the largest electronics producers in Asia‚ and its product line includes semiconductors‚ televisions‚ telecommunication equipment‚ computers and many other kinds of home appliances. The Samsung Electronics unit was created
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fragmentation and creating consistent hardware specifications it boosts the OS’s security by encouraging users to update to the latest version of the software; and it means that the user-experience is generally more consistent‚ leading to greater trust in the brand. And of course‚ Microsoft have already tried this unified approach before‚ a move which led only to the $900m write-down of the Surface tablets. These were specifically designed to fit perfectly with Windows 8‚ crossing the divide between touchscreen
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Case Study of Samsung’s Mobile Phone Business I. Introduction For Samsung Electronics‚ 2003 was a watershed year. It successfully positioned itself as one of the world’s best mobile phone manufacturers and its products were featured all over the media. Many were calling its mobile phones as “the best gift for Christmas”1 or “the Mercedes of mobile phones.”2 Samsung’s achievements were particularly remarkable considering that its primary focus had previously been in semiconductors and home appliances
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academic and practical literature about project portfolio selection; study current practices of project selection that private corporations in Vietnam are using; and propose a framework that is beneficially adaptable to these private corporations. A multiple-case study strategy accessing qualitative data through observations and semi-structure interviews is designed to investigate how private corporations select their project portfolio under the current contexts of booming economy
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SAMSUNG ELECTRONICS ANNUAL REPORT 2006 Contents 2006 Financial Highlights Performance Summary by Business Creation Message from the Board Message from the CEO Product Highlights 2006 Product Highlight 01 02 04 06 10 18 Innovation Business Overview Digital Media Telecommunication Networks Digital Appliances Semiconductors LCDs 22 23 26 29 32 35 Premium Brand Design Marketing Research and Development 40 42 46 Communication Corporate Citizenship Co-prosperity Green Management
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Executive Summary Samsung Electronics was established in 1969 and successfully developed its own products internally in 1980s. The company grew very fast and even continued to lead the market with an 8% growth in gross sales during Asian crisis in 1997. Now it is transforming to a global digital company with many products occupying substantial market shares in the world. Samsung Electronics attributed its success to four main factors; (1) Highly creative employees can develop new technologies;
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evaluate the performance of the managed portfolio over the investment period‚ from the 12th March to the 11th of May 2012 being a period of nine trading weeks. This portfolio performance evaluation report is prepared to determine whether the portfolio had any abnormal performance and this could be done by better market timing as well as good stock selections by investors‚ by being able to identify whether the stock is over-performed or under-performed. My portfolio will be assessed in terms of breath
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OJT PORTFOLIO CDO FOODSPHERE INC. Submitted to: Prof. Ramos Submitted by: Garcia‚ Jonine A. BSEntrepreneurship 3C-Marketing ACKNOWLEDGEMENT PRELIMINARIES: Title Page …………………………………………………………………………………………………………………………. Acknowledgement ………………………………………………………………………………………………………….....ii Table of Contents ……………………………………………………………………………………………………………..iii I. COMPANY PROFILE * VISION AND MISSION * CORE VALUES‚ OBJECTIVES‚ PHILOSOPHIES (IF ANY) * HISTORICAL BACKGROUND * ORGANIZATIONAL
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