"Samsung brand repositioning" Essays and Research Papers

Sort By:
Satisfactory Essays
Good Essays
Better Essays
Powerful Essays
Best Essays
Page 40 of 50 - About 500 Essays
  • Powerful Essays

    To: Mr. Kun Hee Lee‚ Chairman‚ Samsung Group From: Senior Consultant‚ S&S Consulting Re: The Samsung Group opportunities of future expansion Date: August 14‚ 2008 Executive Summary: After extensive research‚ S&S consultants have evaluated some of the opportunities that could better position The Samsung Group among their rival competitors in the Memory Industry as well as technological advancement. S&S consulting will help answer some of the questions that Samsung Group may have. We will analyze

    Premium Flash memory Lee Kun-hee China

    • 1360 Words
    • 6 Pages
    Powerful Essays
  • Good Essays

    Samsung was founded by Byung-Chull Lee in 1938 when Byung-Chull Lee came to the nearby Daegu city. It was a small trading company with 40 employees. The word of Samsung means ‘three stars’ in Korea which represents big‚ numerous and powerful. Byung-Chull Lee established a sugar factory in South Korea in 1953. In his opinion‚ this act is important because this is the first manufacturer factory built after the Korean War. In 1960s‚ Samsung moved into various service businesses. Examples of the service

    Premium South Korea Samsung Electronics Korean War

    • 512 Words
    • 3 Pages
    Good Essays
  • Good Essays

    Course: NZDB 530 Organisation and Management Trimester 2 2010 Assessment 2: Essay on Organizational Culture SAMSUNG ELECTRONICS Submitted by: Chung Daewan(Steve) ID# 20904451 Submitted on: 5th July 2010 Submitted to: Jene Parilla TABLE OF CONTENTS Ⅰ. Essay on Organizational Culture ……..................................................3 Ⅱ. Metaphor……….......................................................................................6 Ⅲ. Appendices………...................

    Premium Culture Vermiform appendix The Culture

    • 1548 Words
    • 7 Pages
    Good Essays
  • Good Essays

    brand loyalty

    • 6239 Words
    • 20 Pages

    Factors behind the brand switching in telecom industry The issue of Customer’s switching to other service providers have been the cause of intensive research from many years now and have given rise to many theories.Due to the increased competition in the telecommunication industry it has become extremely important for the companies to pay attention towards retaining of the customers.This research study particularly investigated the causes of customer switching behavior.A prolific way to gain the

    Premium Quality of service Service Customer service

    • 6239 Words
    • 20 Pages
    Good Essays
  • Good Essays

    Samsung Elec Case Study

    • 474 Words
    • 2 Pages

    We think the convertible bond issue was a self-dealing transaction. Because the Samsung Electronics issued the private convertible bonds‚ which worth 60 billion won‚ to the chairman’s son Lee Jae-Yong (45 billion won) and another Samsung affiliate (15 billion won). We think the purpose of issuing the convertible bonds is to transfer the management power to the chairman’s son‚ thus maintaining family control‚ because the bonds can be converted to shares of the company. Even though they knew this

    Premium Stock Bond Option

    • 474 Words
    • 2 Pages
    Good Essays
  • Good Essays

    Apple vs Samsung case

    • 465 Words
    • 2 Pages

    Apple vs. Samsung Apple and Samsung are the world’s two largest high-end mobile providers. Apple and Samsung are major competitors but are also business partners. Apple is one of Samsung’s biggest phone component customers and Samsung is one of Apple’s biggest suppliers. According to Bloomberg’s supply chain analysis‚ Apple accounts for 9% of Samsung’s revenue‚ which makes Apple Samsung’s largest costumer. Despite the companies’ business relationship‚ in April of 2011 Apple sued Samsung for copying

    Premium Appeal Barack Obama United States

    • 465 Words
    • 2 Pages
    Good Essays
  • Powerful Essays

    Brand Equity

    • 18454 Words
    • 74 Pages

    Brand equity has become a very strong part for every product. Brand equity refers to the marketing effects or outcomes that accrue to a product with its brand name compared with those that would accrue if the same product did not have the brand name and‚ at the root of these marketing effects is consumers ’ knowledge. In other words‚ consumers ’ knowledge about a brand makes manufacturers/advertisers respond differently or adopt appropriately adept measures for the marketing of the brand. Brand

    Premium Brand Brand management

    • 18454 Words
    • 74 Pages
    Powerful Essays
  • Good Essays

    Samsung Galaxy S9 Analysis

    • 1153 Words
    • 5 Pages

    Top 7 Awesome Features of Samsung Galaxy S9 that you’ll love (and reasons to buy it) Behold‚ Samsung unveiled their latest flagship phones this 2018 – the Samsung Galaxy S9 and S9+ last February 25‚ 2018‚ Sunday at the Mobile World Congress (MVC) event in Barcelona‚ Spain. The market release will be on March 16thbut you can pre-order now starting on March 2nd.The color options available is in Black‚ Blue‚ or a beautiful Lilac Purple. Since‚ the release of Samsung Galaxy S9 and S9+ some smartphone

    Premium Mobile phone Photographic lens Camera

    • 1153 Words
    • 5 Pages
    Good Essays
  • Good Essays

    political framework and lawful environment‚ the framework in way might be the administration will assumed control over the entire resource of the outside financial specialist etc. For instance of the organization that works in host nation which I take Samsung as illustration for measure the influenced from the political and legitimate environment. In by and large political environment is focuses to government rules including the force of economy mediation‚ sorts of products and administrations that a

    Premium United States Corporation Government

    • 743 Words
    • 3 Pages
    Good Essays
  • Good Essays

    not the actual product. Samsung and Apple are two major smartphone companies‚ and they both have similar marketing ideas. Samsung created the commercial “Graduation Party” to promote the Galaxy 8‚ and Apple created the commercial “Barber Shop” to promote the IPhone 7. Both commercials are trying to promote camera quality by using pathos‚ ethos‚ and logos. Both Apple and Samsung are strong in pathos and ethos‚ but Apple is weaker in logos than Samsung. Apple and Samsung

    Premium Ethos Marketing Logos

    • 791 Words
    • 4 Pages
    Good Essays
Page 1 37 38 39 40 41 42 43 44 50