Culture | Respecting Global Diversity Business Creation Corporate value comes from efficiency‚ which originates from the corporate culture and a talented workforce. Samsung Electronics pursues the utmost efficiency through a life / work balance and candid communications with employees in addition to transparent business practices. Samsung Electronics practices the value of “Talent Management” in its daily business activities. Business Creation is all around us. Vision Building a Creative Corporate
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(Figure 1) (Kotler & Keller‚ 2012‚ p.309)‚ Samsung Mobile tries to cover whole mobile and smartphone market. Today company’s product lineup includes almost any possible smartphone or mobile. Samsung doesn’t refuse to produce cheep & simple mobiles‚ in case that there are still popular on the market‚ as a second mobile or communication tool for children and olds‚ who is not need in high-developed smartphones. Thereby the current positioning of Samsung Mobile is to be a market leader in whole mobile
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Case Study 2.: Trade and Innovation in the Korean Information and Communication Technology Sector<sup>1 </sup>. Onodera‚ Osamu Kim‚ Hanna Earl OECD Journal: General Papers; 2008‚ Vol. 8 Issue 4‚ p109-155‚ 47p‚ 34 Charts‚ 20 Graphs This includes the strategy of the organisation‚ the innovation strategy‚ the culture in the organisation towards risk-taking and change‚ the motivation of employees‚ cross functional learning‚ knowledge management and the use of internal and external
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MBA 653 – Organizational Development & Change Samsung 2013 Submission to: Dr Dianna Canadian University of Dubai 2/24/2013 Ronak S Aswaney‚ 111300641 Sultan Ali Eisa AlKendi ; 112300080 Saif AlShamsi ; 104300027 Ahmed Al Mazrooci ; 103300187 Faisal Alali ; 111300115 3 4 5 Report focusing 1. Background of the Organization & Change a. Brief history of the company b. What was the Organizational context for change? c. Why was the change initiated
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The current issue and full text archive of this journal is available at www.emeraldinsight.com/0309-0566.htm EJM 44‚7/8 Consumer responses to brand extensions: a comprehensive model ´ ´ Eva Martınez and Jose M. Pina ´ Facultad de Ciencias Economicas y Empresariales‚ The University of Zaragoza‚ Zaragoza‚ Spain Abstract Purpose – This paper aims to understand the reciprocal spill-over effects of brand extensions by testing a comprehensive model that gathers both the brand extension evaluation
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Environment………………………………………………………..2 2.1 government stability………………………………………………………… ...2 2.2Government and contribution……………………………………………… …2 2.3 Analysis ………………………………………….……………………………2 3.0Legal Environment………………………………………………………….. 2 3.1Regulatory framework………………………………………………………… 2 3.2Business laws ………………………………………………….. ……………..3 3.3Labour laws ………………………………………….. ………………………..3 3.4 Analysis ………………………………………….. …………………………...3 4.0 Economic Environment……………………………………….. … ………...3 4.1 Interest rate (%)………………………………………
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INTRODUCTION For Samsung Electronics‚ 2003 was a watershed year. It successfully positioned itself as one of the world’s best mobile phone manufacturers and its products were featured all over the media. Many were calling its mobile phones as “the best gift for Christmas or the Mercedes of mobile phones. Samsung’s achievements were particularly remarkable
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Final Report Consumer Decision Making Process‚ Perception and Reference Group in Purchasing Samsung Galaxy Tab 2 10.1 Prepared for Prof. Val. Ortega by: Kam Kai Heng (12717040) Satrio Adi Bintoro (12525545) 13 September 2012
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are consistent with them and this consistence caused promotion brand loyalty and ultimately promotion brand equity. This study examines the adaptation of the customer personality and brand personality and the effect of it on Attitudinal and behavioural loyalty and brand equity in the mobile phone industry in Tehran. Sample of study is 400 actual and potential customers of Samsung mobile in Tehran. The results show that adoption of brand personality and personality traits improve attitude and behavioural
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Marketing Plan For Samsung Electronics Kent State University East Liverpool BMRT 21050-300 Joseph Gillis Spring 2013 Table of Contents l. Executive Summary ll. Environmental Analysis A. Marketing Environment B. Target Market C. Current Marketing Objectives and Performance lll. SWOT Analysis A. Strengths B. Weaknesses C. Opportunities D. Threats lV. Marketing Objectives V. Marketing Strategies A. Target Market B. Marketing
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