Personal TV: A Qualitative Study of Mobile TV Users Yanqing Cui1‚ Jan Chipchase2‚ and Younghee Jung2 1 Nokia Research Center Helsinki‚ Ruoholahti‚ 11-13 Itämerenkatu‚ Helsinki 00180‚ Finland 2 Nokia Design Tokyo‚ Shimomeguro 1-8-1 Meguro-ku‚ Tokyo 153-0064‚ Japan {yanqing.cui‚jan.chipchase‚younghee.jung}@nokia.com Abstract. This paper describes a qualitative user study of mobile phone TV usage undertaken during September 2005 and centered on the real world Mobile TV usage of paying subscribers
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Case Study Introduction The society of nowadays is filled with advertisements‚ messages‚ films‚ blogs‚ technology‚ etc. The meanings that they carry have to be transmitted to the audience through different media. (Branston and Stafford‚ 2006) It appears important for the receiver to analyse and understand the meanings carried by each type of medium. In order to do so‚ the different “vehicles” used by media have to be identified. Different vehicle theories include: semiotics‚ genres‚ narratives
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Is Samsung Mobile Business Model sustainable in China facing the growing Chinese competitors ? “Change everything except your wives and kids” Lee Keun-Hee‚ CEO of Samsung group in 1993 after he visited an electronic store and saw Samsung products gathering dust behind Sony and Panasonic products. Introduction : Why did I choose this subject ? I have been following this company for 6 years so far. Recently‚ I have been really concerned by the fact Samsung has been losing market share and displaced
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http://blackrabbit2999.blogspot.com/2010/04/nus-mkt-1003-case-study-shiseido-in.html Shiseido in China: A case study analysis 1. What are the functions performed by the distribution channels in cosmetic products? How are some of these functions performed in Shiseido’s operation in China? There are a variety of distribution channels used in the marketing of cosmetic products which include examples such as product counters set up in department stores and product distribution through shelf display
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All men and women are created equal. This was not the case in Southeast China in the years of 1940. The economy was based on the agricultural industry. Sons were better at working than the daughters because their bodies were built like that since they were born. They were able to erupt the economic growth for the Southeast China. During the 1940s in Southeast China‚ parents regarded that sons were more valuable than daughters because the sons were considered to be more productive than the daughters
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How would you assess the challenge of repositioning the Samsung brand? Samsung‚ in wanting to reposition itself as a high value added preferred products provider from a value‚ or cheap OEM products provider‚ faced many challenges. A big challenge for Samsung was that the Samsung brand was at different stages of development in different country markets – so while in some markets the Samsung brand had high brand recognition and loyalty‚ in some the brand had low awareness. This caused management
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Brief Summary/Introduction 1. What is the main hypothesis/question posed by this article? Professionals working in the counseling field will meet clients from diverse populations. As clinicians serve clients from different backgrounds‚ it is important they are culturally competent to effectively provide therapeutic services. Providing effective therapeutic services means possessing multicultural counseling competence which includes awareness‚ knowledge‚ and skills when working with clients from
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Samsung Electronics From Wikipedia‚ the free encyclopedia Samsung Electronics Co.‚ Ltd 삼성전자 三星電子 Type Public Traded as KRX: 005930‚ KRX:005935‚ LSE: SMSN‚LSE: SMSD Industry Consumer electronics Telecoms equipment Semiconductors Home appliances Founded 1969 (Samsung Electric Industries) 1988 (Samsung Electronics) Headquarters Suwon‚ Gyeonggi Province‚South Korea Area served Worldwide Key people Lee Kun-hee (Chairman) Lee Jae-yong (Vice chairman) Kwon Oh-hyun (Vice chairman
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1.What challenges did Google face in China? Our team has come up with four challenges Google faced in China which consist of the following: cyber attacks‚ several challenges with the Chinese government‚ contradictions with their core values and ethics‚ and competition with Baidu. All the relevant information as to why these were challenges for Google are explained in detail in the above text. 2.What are Google’s core values and how do they impact their market conduct? Google has several core principles
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FARHOOMAND SAMSUNG ELECTRONICS: MANAGING INNOVATIONS IN AN ECONOMIC DOWNTURN At Samsung Electronics‚ we believe that crises are opportunities for innovation and that change is about action. It takes a different kind of strategy to navigate tough economic times and become one of the world’s leading companies. And we have what it takes to get there.1 This is a time of real crisis. Global companies are crumbling. We don’t know what will happen to Samsung either…Within 10 years‚ all Samsung products may
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