The current issue and full text archive of this journal is available at www.emeraldinsight.com/0309-0566.htm EJM 44‚7/8 Consumer responses to brand extensions: a comprehensive model ´ ´ Eva Martınez and Jose M. Pina ´ Facultad de Ciencias Economicas y Empresariales‚ The University of Zaragoza‚ Zaragoza‚ Spain Abstract Purpose – This paper aims to understand the reciprocal spill-over effects of brand extensions by testing a comprehensive model that gathers both the brand extension evaluation
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selling‚ public relation and direct marketing (Czinkota & Ronkainen‚ 2004). With the growing importance of the financial sector‚ pressures are escalating for more effective promotion management of the financial services of any bank. Promotional tools and techniques adopted by a bank should be carefully chosen as here more than attracting a customer‚ gaining their trust and confidence is much more important. Though gaining their
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Brainstorming is a group creativity technique by which a group tries to find a solution for a specific problem by gathering a list of ideas spontaneously contributed by its members. The term was popularized by Alex Faickney Osborn in the 1953 book Applied Imagination. In the book‚ Osborn not only proposed the brainstorming method but also established effective rules for hosting brainstorming sessions. Brainstorming has become a popular group technique and has aroused attention in academia. Multiple
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Samsung Electronics Company: Global Marketing Operations 1. What are the ingredients of SEC’s corporate turnaround strategy? Samsung Electronics Company originally started as a product-driven company that focused on manufacturing commodity products at lower costs than its competitors. It was established as a top OEM supplier and highly efficient manufacturer of value brands. The "new management initiative" launched by Chairman Kun Hee Lee in 1993 aimed to change SEC’s direction of growth: once
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"Allen screw" name for the socket head cap screw and "Allen key" for the wrench originate from the products of the Allen Manufacturing Company of Hartford‚ Connecticut. According to Bates‚ it is widely reported that the company trademarked the name "Allen wrench or key" for its range of hex wrenches in 1943. The Allen wrench trademark of the Allen Manufacturing Company was taken out in 1943‚ Allen became such a successful brand of hex key that many consumers in following decades have assumed (reasonably
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Communication tools Communication is fundamental for the functioning of any company in intern but also in an external way. Different types of communication tools exist. It is necessary to have a good intranet in order to communicate well in the company. This is the key for the employees to be efficient and competitive. Also it is neccessary that this intranet functions well all around the world in order to communicate with the different countries where the firm is implented. Bata has an internet
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which resold them under their own brand names Known for selling high-quality‚ innovative products under the Samsung brand Very little value placed on marketing and the importance of branding Samsung greatly values marketing and it has now become‚ next to R&D‚ the largest expense on their books Unable to attract the best scientists and engineers to work on product development Samsung spends Billions annually on R&D in facilities in Korea and abroad giving designers and engineers the support needed
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Evolution of the Mid Range Theory of Comfort for Outcomes Research Katharine Kolcaba‚ PhD‚ RN‚ C The developmental stages of the mid range theory of comfort are discussed in this article‚ which includes its philosophic orientation and its inductive‚ deductive‚ and retroductive reasoning. Other steps that are described are the concept analysis of comfort‚ the operationalization of the outcome of patient comfort‚ the application of the theory in previous nursing studies‚ and the evaluation of the
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promotion Samsung Products: Samsung have a list of products that are high in demand across more economically developed countries due to the fact that Samsung’s products are considered luxury items so they will cost a lot more‚ this is why there products are mainly sold in more economically developed countries because only people in economically developed countries can afford their products. Also Samsung’s products are considered very popular amongst the working class as the Samsung galaxy S3 over
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Far Eastern University Sampaloc‚ Manila (A Project in SPED6) Submitted by: Nicole Pouline N. Camson EFR2-2 Submitted to: Ms. Karen Montemayor Specific Strategies for Gross Motor Assessment There are several reasons for assessing the gross motor competence of young children. The identification of a discrepancy between age-expected performance and actual performance is the first step in determining
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