Samsung Electronics Company: Global Marketing Operations Company Background and Strategy The Samsung conglomerate’s roots dated back to 1938 when the company produced agricultural products. In the 1970s‚ the company focused on shipbuilding‚ chemicals‚ and textiles. Samsung Electronics Company (SEC)2 was founded in 1969‚ primarily as a low-cost manufacturer of black and white televisions. In the 1970s‚ Samsung acquired a semiconductor business‚ thereby setting the stage for future growth in
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SEF080022 INTRODUCTION The Samsung Electronics Group is part of the South Korea’s Samsung Group‚ largest conglomerate corporation founded in 1938. Samsung Group also owns the world’s second largest shipbuilder‚ a major global construction‚ and the largest life insurance company in Korea and it’s headquarter was located at Samsung Town‚ Seoul‚ South Korea. Under the direction of Lee Kun Hee‚ CEO and chairman of the third son of founder Lee Byung Chull‚ Samsung Electronics has made major stride
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Lee Byung-Chull Founder of the ’ ’three stars ’ ’ Samsung In 1938 Lee founded the Samsung Trading Company which was the grounding stone of his soon-to-be empire. He was born 1910 in Uiryeong in Korea and his first attempt as an entrepreneur was in 1936 when he founded a rice mill which didn ’t go very well. His second attempt‚ the Samsung Trading Company which traded with fruits‚ fish and vegetables was more successful. This is rather surprising under the conditions of firstly the Japanese
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FINAL REPORT ON COMPARATIVE MARKET ANALYSIS OF SAMSUNG ELECTRONICS VIS- A- VIS ITS COMPETITORS SAMSUNG INDIA ELECTRONICS PVT LTD. REPORT ON COMPARATIVE MARKET ANALYSIS OF SAMSUNG ELECTRONICS VIS- A- VIS ITS COMPETITORS A report submitted in partial fulfillment of the requirements of MBA Program of Jaipuria Institute of Management TABLE OF CONTENTS Acknowledgement…………………………………………………………………………4
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Marketing Research Project Samsung Company Group #1 Professor: Vladimir Garkavenko‚ PhD Almaty‚ 2013 Table of Content Executive summary ……………………………………………………………………………... 3 Background ……………………………………………………………………………………… 4 Problem definition ………………………………………………………………………………. 4 Approach to the problem ………………………………………………………………….......... 5 Research design ………………………………………………………………………………….. 8 Type of research design …………………………………………………………………………...... 8 Information needs ……………………………………………………………………………………
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Samsung Electronics Company‚ created in 1969‚ was first considered as a low-cost third-tier commodity brand with a little product differentiation. By exploring marketing strategies‚ market research and analysis‚ Samsung has easily change into a major player in the electronic products and home appliances market. The company has climbed up the rank in the past decade and was in 2003 at the 25th position of the world’s most valuable brand. The goal is now to reach the top 10 by 2005. For that‚ the brand
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Accompanied by three (3) Samsung Electronic PR‚ we are heading toward Yongin City where Samsung Human Resources Development Center is located. It is 45 minutes drive south of Seoul. The complex with 50‚000 employees is known as Changjo Kwon which means Creativity Institute. In this complex the employees are inculcated with three P’s (Product‚ Process‚ and People) example global management‚ teamwork and Korean culture. Since Lee Kun Hee became Chairman in 1987‚ the Company becomes the world largest
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popular brands is Samsung. The Samsung group who makes the product is "a South Korean multinational conglomerate company headquartered in Samsung Town‚ Seoul. Lee Byung-chull founded Samsung in 1938 as a trading company" (Wikipedia). Throughout many years‚ Samsung has competed with many other employers‚ and now‚ the number one employer competing with Samsung Galaxy would be Apple and their iPhone. The old style of phones featured in one of the Samsung ads represent a new product Samsung has made. According
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Growing Organization: the case of Samsung Electronics Hur‚ Chulboo‚ Professor Emeritus‚ Myongji University‚ Seoul‚ Korea and Adjunct Professor of Business Management‚ Yanbian University of Science and Technology‚ Yianji‚ Jilin‚ China Mobile phone 010-9872-7492‚ e-mail: chulhur@hotmail.com and cbhur@mju.ac.kr Summary In response to the globalization and rapid economic growth of China‚ the Korean economy has transformed itself. A few Korean firms‚ spearheaded by Samsung Electronics‚ have successfully
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Samsung operates on both low-cost and differentiation strategies. From the cost data given in the case‚ its low cost is mainly due to lower raw materials‚ R&D and labor cost. Lower raw material cost is achieved through producing multiple product architectures on each production line‚ with skilled engineers stationed to handle all kinds of contingencies. More importantly‚ Samsung is able to learn new design rules and apply it to their production. According to the case‚ Samsung currently uses the smallest
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