INDIVIDUAL ASSIGNMENT MGT 4235 Corporate Communication Ms. Rizwanah Souket Ali Yang Yu I 12001918 8 BA 1 15th October 2014 Corporate Communication: Mitsubishi Corporation Background: Main Business Activities Mitsubishi Corporation (MC) has seven Business Groups which develop operations in the diverse fields of Global Environmental & Infrastructure; Industrial Finance‚ Logistics & Development; Energy; Metals; Machinery; Chemicals; and Living Essentials. In addition to
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Corporate Restructuring: Corporate restructuring is one of the most complex and fundamental phenomena that management confronts. Each company has two opposite strategies from which to choose: to diversify or to refocus on its core business. While diversifying represents the expansion of corporate activities‚ refocus characterizes a concentration on its core business. From this perspective‚ corporate restructuring is reduction in diversification. Corporate restructuring is an episodic exercise‚
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information: Describe product mix () under the corporate brand by identifying the product width (categories of products) and depth (products within the categories) Pick 2 specific brands or product items. Describe the target market for each of the 2 brands. Explain your reasoning Johnson and Johnson – www.jnj.com In Word‚ create a table to organize the information: Describe product mix () under the corporate brand by identifying the product width (categories of products) and depth (products within the
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SPECIFICATION Product orientation‚ market orientation and asset-led marketing. When a business bases it’s marketing mix on what the business sees as it’s internal strengths‚ the business’s marketing is said to be ’product orientated’. When a business bases it’s marketing mix on it’s perception of what the market wants‚ the business’s marketing is said to be ’market led’‚ or ’market orientated’. Asset led marketing uses product strengths such as the name and brand image to market both new and exist-
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situation makes sense for businesses to use only the Internet as a marketing tool; however‚ businesses should not use only one marketing tool if they want to get more profit for their businesses. One major reason why consumers purchase brand name products is because of the "word of mouth marketing (WOMM)‚" considered as the most powerful tool in marketing. It enables the product’s message spread rapidly from person to person‚ those who are not only related in one way or another but also have trust
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Title: Corporate Social Responsibility Submitted By Karthick.N II MBA BSMED Contact Details: E- mail: pmnkarthick@gmail.com Mobile: 9382363738 1 INTRODUCTION Corporate Social Responsibility embraces the range of economic‚ legal‚ ethical and discretionary actions that affect the economic performance of the firm. CSR is a key element of business strategy. In words of The Economist‚ it is “just good business” strategy strives to provide the business with the source of sustainable
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global conglomerate corporate group‚ so to keep organization growth and sustain in a long run‚ corporate strategy becomes much more important to Sony ‘. In this report‚ we will review the following issues: 1) Overall company background and brief proportion of business‚ 2) From core competency to diversification‚ 3) Today’s Sony‚ and future perspective 4) Recommendation and conclusion. After reading this report‚ you will have a better idea about the current corporate strategy of Sony and
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Exploring Corporate Strategy CLASSIC CASE STUDIES Nokia: The Consumer Electronics Business Martin Lindell and Leif Melin The case describes the entry of the Finnish company‚ Nokia‚ into the consumer electronics market – resulting in a significant reorientation of the company. It describes the internationalisation of the Nokia Group from a Finnish company‚ to a Nordic company‚ to a European company and finally to a global player in world markets. The case raises three main questions. Why and how
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Corporate Transparency vs. Business Performance Throughout history‚ mankind has had innumerable moments of corruption and greed. From the City-State wars in ancient Greece to the organized crime during the prohibition‚ human beings have always been prey to the desires of wealth and power. While our current society may seem civilized compared to those eras‚ the shallow traits which haunted mankind then are still in play in today’s society. There are always going to be people looking for a way to
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is one of which products tend to be countercyclical. Demand for such products normally remains constant and unaffected by economic distress. The color cosmetics are predicted to see a slowdown in volume demand. A growing trend in the cosmetic industry is the introduction of ‘green’ products. More than one in seven (16%) of global beauty products launched in 2008 were certified organic‚ ethical or natural. There are concerns that the global economic climate will stifle new product development‚ innovation
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