Organizational Structure and Design Prepared By: Anuj Arora – 12FN019 Himika Chaudhary Nitin Mudgal Prateek Kumar – 12DM101 Sachin Gupta – 12FN107 Index 1.1 Introduction Samsung India Electronics Ltd is a subsidiary of Samsung Electronics Corporation headquartered in Seoul‚ Korea. The company was incorporated in the year 1995. The company is having their head office at Delhi and branch office at 16 locations all over the India. Their manufacturing facilities are located at Noida in Uttar
Premium Samsung Electronics Samsung Group Lee Kun-hee
cornerstone of growth and innovation for the mobile tech industry. Growth of mobile processors overall exceeded in 2011 and is forecast to grow through 2016. The mobile PC segment continued a slow and steady growth trend and demonstrated signs of future growth around the excitement of ultra-thin platforms. But‚ the real growth drivers continued to be smartphone platforms. In the smartphone market‚ Nokia lost the leadership crown to Samsung. The total global mobile phone and smartphone market is
Premium Mobile phone Smartphone Personal digital assistant
MARKETING PLAN SAMSUNG GALAXY TAB Summer CHANG Yiwen CHEN Guotong HUANG Lin 04/24/2014 Contents Chapter I Executive summary Product description Chapter II Marketing objectives Bayesian application Chapter III Segmentation & Target Market & Positioning Strategy Statement Chapter IV Marketing Mix Strategy Product Strategy Price Strategy Distribution Strategy Promotion Strategy Chapter V Market Budget Proposal
Premium Sales Marketing Customer service
and is poised to take a big leap in the future. The industry is expected to reach a size of 344‚921 Crore (US$ 68.81 billion) by 2012 at a growth rate of over 26 per cent‚ and generate employment opportunities for about 10 million people during the same period. This has in turn propelled the rise of mobile manufacturing companies also significantly with Nokia and Samsung the largest players in the organized sector. In the recent years‚ Samsung has aggressively marketed its mobiles and captured a
Premium Smartphone Mobile phone
Thinking Broadly about Innovation Samsung is well known for its technological innovations‚ and Samsung Corning is no exception. The company‚ a joint venture between Samsung and Corning of the U.S.‚ is a leader in core electronic materials and manufactures differentiated products for fl at panel displays. We produce high-defi nition PDP fi lters‚ ITO targets and ultra-slim CRT glass‚ and are constantly developing next generation materials and components. These state-of-the-art products
Premium Sony Sony Computer Entertainment Innovation
CASE: SAMSUNG ELECTRONIC CORPORATION: GOVERNANCE OF CHAEBOLS Copyright: Prof. Florencio Lopez-de-Silanes Professor Florencio Lopez-de-Silanes and Rakhi Kumar‚ Yale MBA02 prepared this case as the basis for class discussion rather than to illustrate the effective or ineffective governance of an organization. Prof. Florencio Lopez-de-Silanes INTRODUCTION Case: Samsung Electronics Prior to the Asian currency crises‚ South Korea was an investment destination for several institutional
Premium Samsung Group
purchasing decisions. Samsung requirements of their own to create a world-class brand which attaches great importance to the quality of the product‚ which is mainly reflected in the following four areas: 1.High-quality products to establish a brand image‚ enhance brand value Need high-quality first-class brand quality assurance‚ Samsung’s leaders have long recognized that it put forward the idea of new operators in 1992‚ long Lee Kun-hee of Samsung Group firefly things Samsung started depending on
Premium Marketing Brand Advertising
Samsung NEO Individual Analysis I. Summary of the main points and core problem Before figuring out the current problem of Samsung New Employee Orientation‚ we should first learn that Samsung’s founding values and principles were rooted in the national characters of South Korea. Based on Confucianism‚ South Korean culture emphasized family values and had a high regard for intellectuals. At the same time‚ South Korean culture was hierarchical and had a power distance which can be seen from their
Premium South Korea
Table of Contents INTRODUCTION 3 QUESTION ANSWERING 3 1. Question 1 3 2. Question 2 6 SWOT analysis of Samsung 6 TOWS matrix analysis 8 3. Question 3: 8 4. Question 4: 10 Conclusion 11 Executive Summary 11 Personal experiment 11 List of References 13 List of Tables Table 1: Brand ranking by value in 2005 5 Table 2: SWOT of SAMSUNG 7 Table 3: TOWS matrix of SAMSUNG 9 List of Figure Figure 1Brand Value from 2001 -2005 5 INTRODUCTION In every successful business‚ marketing plays an important role
Premium Marketing
How important role do Samsung and Apple play in global smartphone market? Phone market is high developed and changeable market. For instance‚ in 2011 smartphones penetrated around 29% of the global market. The highest penetration was in USA‚ 65% In 2016 would ship around 653 million units of smartphones. Also‚ in 2010next companies divided the market like this: Nokia 33.1%‚ RIM 16.1%‚ Apple 15.7% Samsung 7.6%. But after a year Samsung and Apple become biggest companies in global market. Also they
Premium Smartphone Marketing Apple Inc.