some guidelines below. You will have had experience preparing exam questions in your review sessions. The following document provides some further hints and tips‚ with some sample questions at the end. I have also attached a document with questions from January and Resit last year‚ with an outline of what the answer should contain. What do I have to do? In the examination‚ you will be asked to select three questions to answer from a choice of six. Very broadly‚ these areas might be taken from
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Discussion Question 1. What are the basic goals of marketing? Are these goals relevant to global marketing? Answer: The basic goals of marketing are focusing the resources and objective of an organization on environmental opportunities and needs in order to satisfy customer wants and needs by offering the product and services. These goals are relevant to global marketing in every part of the world because every country have its needs and wants and managers need the goals as a guidelines to pursue
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I. Positioning Statement Samsung embodies style and technology for the young professional‚ with its cutting edge design and superior connectivity features. Samsung’s positioning statement is one that asserts its differentiation vis-à-vis other mobile phone providers. In the local market where myriad choices abound‚ Samsung’s sleek exterior design‚ accompanied by its selection of soft and hard features‚ render it an optimal purchase for the young‚ technologically updated professional. II. SWOT
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Electronic Marketing Tutorial Exercise 6 (Questions 1 – 8‚ p.378) RELATIONSHIP MARKETING USING THE INTERNET 1. Why is the Internet a suitable medium for relationship marketing? The interactive nature of the web combined with email communications provides an ideal environment in which to develop customer relationships‚ and databases provide a foundation for storing information about the relationship and providing information to strengthen it by improved‚ personalised services. The costs of managing
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Samsung marketing plan Samsung recently launched the latest iteration of its flagship mobile in India‚ Samsung Galaxy S-4. For the first time Samsung included India in its global launch (for a major product) even before the United States. I remember a time when companies used to launch their flagship product (in India) almost a year after their global launch. Samsung has also stated that it will soon start manufacturing this phone in India. This goes on to show how important Indian market has become
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CASE: SAMSUNG ELECTRONIC CORPORATION: GOVERNANCE OF CHAEBOLS Copyright: Prof. Florencio Lopez-de-Silanes Professor Florencio Lopez-de-Silanes and Rakhi Kumar‚ Yale MBA02 prepared this case as the basis for class discussion rather than to illustrate the effective or ineffective governance of an organization. Prof. Florencio Lopez-de-Silanes INTRODUCTION Case: Samsung Electronics Prior to the Asian currency crises‚ South Korea was an investment destination for several institutional
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Test Questions‚ Semester 1 2010 Internet Marketing 350 1. The internet consists of all of the following except ________. a. computers with data b. users who send and receive data files c. a technology infrastructure to move‚ create‚ and view or listen to the content d. a central mainframe 2. According to the book‚ ________ is the country with highest percentage of internet users. a. the United States b. Norway c. China d. France 3. E-marketing is
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SUSTAINABLE ENTERPRISE MONITORING SYSTEM SAMSUNG ELECTRONICS (Samsung SDI) TABLE OF CONTENTS 1. Introduction to monitoring systems ............................................................................... 3 1.1 Dimensions ...................................................................................................................3 1.2 Indicators .....................................................................................................................
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How would you assess the challenge of repositioning the Samsung brand? Samsung‚ in wanting to reposition itself as a high value added preferred products provider from a value‚ or cheap OEM products provider‚ faced many challenges. A big challenge for Samsung was that the Samsung brand was at different stages of development in different country markets – so while in some markets the Samsung brand had high brand recognition and loyalty‚ in some the brand had low awareness. This caused management
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Marketing In The Digital Age ANSWERS Be sure to answer all parts of each question. Be sure to use complete sentences whenever appropriate. Good Luck! 1. What were the four major forces that shaped the digital age? Digitalized and Connectivity Internet Explosion New type of Intermediaries Customization and Customerization 2. What are the four major e-commerce domains? Business to Consumer Business to Business Consumer to Consumer Consumer to Business 3. Define internet
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