QUESTIONS RELATED TO MONOPOLY: 1- What is the characteristic of the monopoly? 1 - The existence of a single product of the commodity 2 - characterized by prices‚ rising prices prevailing 3 - the relative stability of prices 4 - There are barriers to enter the industry monopolist 5 - not necessary to advertise Another Monopoly properties. Price control. In a monopoly‚ and at the expense of supply in the market one entity to control and demand‚ and the degree of the price offered
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Global marketing management first involves the same elements as any type of marketing management and then must take into account the different requirements of the global marketplace‚ the different opportunities‚ and the pitfalls that must be avoided in this developing arena. Deciding what works and what does not and seeing to it that the company follows what works is the job of the marketing manager. While the purpose of marketing is the same in the global marketplace as in the domestic market
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QUESTION 2: b) Explain the importance of the mission statement‚ the vision and the goal of an organization A mission statement defines what an organization is‚ why it exists‚ its reason for being. It helps guide the actions of the organization‚ spell out its overall goal‚ provide a path‚ and guide decision-making. A vision statement is a description of a company’s values and its long-term goals. It helps an organization prepare for the future. A goal is an observable and measurable end result
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LECTURE 3 MARKETING ENVIRONMENT Learning Objectives • Describe the environmental forces that affect the company’s ability to serve its customers. • Explain how changes in the demographic and economic environments affect marketing decisions. • Identify the major trends in the firm’s natural and technological environments. • Explain the key changes that occur in the political and cultural environments. • Discuss how companies can react to the marketing environment.
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GLOBAL E-MARKETING E-marketing is a term that can be used to label the potential of information technology (IT) and the Internet‚ and the impact on marketing‚ e-marketing is perhaps the single most important new development in technology in the entire history of marketing‚ particularly in its ability to leap over distance. It is clear that marketing is undergoing a revolution as a result of the explosion of information technology and the World Wide Web. THE DEATH OF DISTANCE Distance was
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LAU TB0073 August 17‚ 2007 Kannan Ramaswamy LG Electronics: Global Strategy in Emerging Markets Mr. Nam Woo‚ President of LG Electronics (LG)‚ was collecting his thoughts after the press conference in Beijing. He had been appointed as the President of LG Electronics in China in 2006 and was unveiling an ambitious agenda to accelerate LG’s presence in the country. He reflected on the emergence of South Korea as a major hub in the consumer electronics business and the role that LG had played in the
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The strategy of Samsung Samsung’s strtegy has many admirable things to learn . One of the point to make the success of Samsung is its managers interested in long-term growth rather than short-term profit. .Strategic thinking of the Samsung Group is focused on developing target market and making a huge bet on them. That ‘s the reason we don’t mention the short-term stratgy of Samsung bacause it isn’t the main point of Samsung;strategy and we can learn just a little thing from it. Come back to
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UNILEVER Strengths * Recognise as a Global Company Unilever is a well known global company with presence almost in more than 170 countries and it is registered at various stock exchanges around the globe which makes it a really global company with all the privileges of a global company like economies of scale‚ access to global resources and above all synergy of resources and operations. * Strong brand portfolio Unilever has established a very strong relationship with retailers by
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help in ... Software systems known as GIS help in location analysis. The initials GIS stand for _______. → | Geographical Information System | | Graphic Interface Systems | | Geo Intensive Software | | Graded Information Systems | | Global Integrated Software | GIS stands for Geographical Information System. Problem 8-9 | | ------------------------------------------------- Location Score | Factor (100 points each) | Weight | A | B | C | Convenience | .15 |
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Question 1 List and briefly explain the external or macro-environmental forces indicating how each element can affect the ability of the organisation to compete in the market. External Environment (Chapter 3) Question 2 Differentiate between the core product‚ the actual product‚ and the augmented product as these concepts apply in the motorcar industry. Product (Chapter 8) Question 3 Draw a product life cycle diagram showing the sales and the profit changes that occur over a typical
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