CASE: SAMSUNG ELECTRONIC CORPORATION: GOVERNANCE OF CHAEBOLS Copyright: Prof. Florencio Lopez-de-Silanes Professor Florencio Lopez-de-Silanes and Rakhi Kumar‚ Yale MBA02 prepared this case as the basis for class discussion rather than to illustrate the effective or ineffective governance of an organization. Prof. Florencio Lopez-de-Silanes INTRODUCTION Case: Samsung Electronics Prior to the Asian currency crises‚ South Korea was an investment destination for several institutional
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The SEC was a technology company that relies on R&D and production of high quality electronic products. During 1980s SEC produce goods for better known brands that resold them under their brands. In these period SEC did not invest on marketing activities and as a result could not create a well known brand image in the minds of consumers. The Asian Crisis in 1997 forced the company to make radical changes in the company policies in order to survive. Although aim of creating innovative‚ high premium
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Sustainability Marketing Practices of Samsung Electronics Table of Contents Executive Summary…………………………………………………………………………………… 3 Introduction………………………………………………………………………………………………. 3 Macro Issues……………………………………………………………………………………………… 3 Theoretical Review of Sustainable marketing issues………………………………….. 4 Review of Samsung’s sustainable marketing practices……………………………….. 6 Recommendations…………………………………………………………………………………….. 8 Conclusion…………………………………………………………………………………………………. 9 References…………………………………………………………………………………………………
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MEMORANDUM To: Acquisition Team From: Adriana Pinzón – Consulting Team CC: James Biteman - CEO Date: 27-09-2010 ------------------------------------------------- Subject: Recommendations about the acquisition of Sanford Corporation. Bearing in mind our philosophy or “profit growth by acquisitions”‚ I would like to recommend to the Acquisition team the evaluation of Sanford Corporation for purchase‚ for the following reasons: Even though it is a $600 Million acquisition‚ the most profitable
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Management Reviews‚ Vol Rogovsky‚ N. and Schuler‚ R.S. (2007)‚ Socially Sensitive Enterprise Restructuring in Asia‚ Asian Productivity Organization‚ Tokyo. Rucci‚ A.J.‚ Kirn‚ S.P. and Quinn‚ R.T. (1998)‚ “The employee-customer-profit chain at sears”‚ Harvard Business Review‚ January-February‚ pp Schuler‚ R.S. (1988)‚ “Human resource management practice choices”‚ in Schuler‚ R.S.‚ Youngblood‚ S.A Schuler‚ R.S. (1992)‚ “Strategic human resources management: linking the people with the strategic needs of
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aseSamsung Case Write-up Student: Guilherme Filho Penn ID: 85730403 1. What are the sources of Samsung’s competitive advantage? Validate your arguments regarding competitive advantage with evidence from the case. Differentiation – There are two main sources of competitive advantage that increase the WTP for Samsung customers. The first one is the Product Mix. Samsung offer to its customers a huge variety of products‚ ranging from the cutting-edge technology to more basic products. It also
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strong is the Samsung brand? Can Samsung pass Sony and became a top ten global brand? The strength of Samsung brand emanates from the brand management strategy adopted over a period of time through the various efforts undertaken by the company such as intensive R&D‚ good supplier relations‚SCM‚vertical integration‚ digital product innovation‚ etc. and the excellent Digit All campaign .. For domestic market‚ it had a dominant position. In the case of International markets‚ Samsung implements a
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STATEMENT OF FACTS: White V. Samsung Electronics & David Deutsch Associates is a case where the plaintiff Ms. Vanna White is suing the defendants for use of her image in their television advertisements without any form of consent from her. Vanna White is the well known hostess of Wheel of Fortune‚ a popular television show. Deutsch & Samsung teamed up to run an advertisement campaign for Samsung to edify Samsung’s brand image. During one of their advertisements appeared a robot wearing the traditional
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SUSTAINABLE ENTERPRISE MONITORING SYSTEM SAMSUNG ELECTRONICS (Samsung SDI) TABLE OF CONTENTS 1. Introduction to monitoring systems ............................................................................... 3 1.1 Dimensions ...................................................................................................................3 1.2 Indicators .....................................................................................................................
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Assignment 2: Human Resource Strategy By Whitney Sugg Professor Gary Shelton BUS 508: Contemporary Business February 15‚ 2015 Human Resources are an important part of any corporation. They assist employees through implementing programs that facilitate training as well as offering employees benefits such as retirement and leave. While examining the best companies to work for we see the different actions companies take to create employee satisfaction which in turn creates successful companies
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