Project Report submitted as a partial requirement for the award of Master of Business Administration (M.B.A) Degree to CUSTOMER PERCEPTION TOWARDS AFTER SALES SERVICE OF SAMSUNG With special Reference to Kanpur Directorate of Distance Education Madurai Kamaraj University‚ Madurai Under the Guidance of Scholar Prof. M.A. Naqvi Mukesh Mathur Director‚ College of Management Studies‚ (Enroll.No.12345789 ) Kanpur-208001
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Samsung marketing plan Samsung recently launched the latest iteration of its flagship mobile in India‚ Samsung Galaxy S-4. For the first time Samsung included India in its global launch (for a major product) even before the United States. I remember a time when companies used to launch their flagship product (in India) almost a year after their global launch. Samsung has also stated that it will soon start manufacturing this phone in India. This goes on to show how important Indian market has become
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Takem’s Appliances The case in question looks at Takem’s Appliances and Electronics‚ LLC which services poorer residents of the Appalachian regions of Virginia‚ Tennessee‚ Kentucky‚ and West Virginia facing little competition in the region. Due to the lack of competitors‚ Takem’s charges 10-20% more than retailers in the area and 30% more for delivery of products. Takem’s also finances the majority of sales as a result of an uneducated customer base with poor credit histories. Takem’s financial clerk
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Electronic Waste The mishandling of electronic waste also referred to as E-Waste‚ has lasting environment and social impacts on underdeveloped and struggling countries that become dumping grounds for unwanted and nonworking electrical and electronic components and devices. Many of the electronic-waste recycling facilities are located in South and East Asia. E-waste is a source of electronic parts and valuable metals for reuse. This industry is only profitable in Asia‚ because laborers work for
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IDEO Product Development: Case Analysis The FAB 5 February 28‚ 2013 Adedeji Akindele-Alo Lexi Artrip Elizabeth Lowder Morrell Turner Jessica Wright PROBLEM DEFINITION The ideas of IDEO and Handspring were different from one another in terms of development and time frame. Additionally‚ IDEO was working on products directly competitive to one another with the projects assigned by 3com and Handspring. The primary issue in the IDEO Product Development case is the question of whether
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1. Explain Nissans strategy in EVs including the Alliance? EVs‚ the electronic vehicle that Nissan brought to the market. This kind of vehicle can use electric energy instead of gas as the power of engine. It is a special new technology which is energy saving. The main strategies include business strategy‚ global strategy and corporate strategy includeing the alliance.
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Engineering Ibanez‚ Maria Elisa Panther ID #1289184 November 20‚ 2014 Case 2.1: Senco Electronics Company 1. If you were Skip Grenoble‚ which alternative would you advise Jim Beierlein to implement? What criteria would you use to arrive at your decision? If I were Skip Grenoble‚ an alternative I would advise Jim Beierlein to implement
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Analysis of Samsung Telecommunications Strength 1. In 2007‚ Samsung Telecommunication reported growth of over 40% and became the second largest mobile device manufacturer in the world. 2. Samsung sold more than 300 million mobile devices which was a close second after Nokia with 300.6 million mobile devices sold in the first three quarter of 2011. 3. As of Q3 2012‚ Samsung is the largest manufacturer of devices running Google Android with a 46% market share. Nevertheless‚ Samsung mobile devices
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Petrie’s Electronic Case‚ Chapter 5 Chapter 5 1. What do you think are the sources of the information Jim and his team collected? They conducted interviews with key stakeholders inside the company and also worked with the marketing group to put together some focus groups made up of loyal customers. The intent was to get some ideas about what would be valued in a customer loyalty program. Jim also spent time studying programs from other retail chains and those in other industries as well
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Distribution Dossier Samsung Electronics India Limited Sales and Distribution Project By: Rohit Agrawal TABLE OF CONTENTS CONSUMER ELECTRONICS MARKET IN INDIA 4 LEADING COMPANIES 5 LG Electronics Inc. 5 Videocon Industries Ltd 5 Samsung India Electronics Private Limited 5 SAMSUNG ’S DISTRIBUTION CHANNEL 7 Role and key deliverables of channel members 7 Consumer Electronics Distribution 8 CHANNEL MEMBER MANAGEMENT 9 Monetary methods 9 Non monetary methods 9 Target setting mechanism
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