SAMSUNG SECA: REDEFINING A BRAND CASE STUDY 1. Problem Identification Samsung SECA has successfully repositioned itself from an unremarkable producer of low-to-mid-market customer electronics and computer components into a provider of stylish‚ leading-edge consumer electronics due to its shift towards digital technology. Despite efforts to redefine the Samsung brand which included aggressive promotional spending and launching of a number of high-end‚ “marquee” products‚ the old brand perception
Premium Pricing Brand management Brand
Samsung: Building a Great Brand Presented By: Michael Baccus‚ Marcial De Castro‚ Judith Dupin‚ Monica O’Neil‚ and José Santillán Marketing Management- MAR 3023-P80 October 5‚ 2011 Samsung grew its brand equity by 186 percent in just five years from 2000 to 2005. “Brand equity is the value of the brand name‚ its worth as an asset to the company
Premium Brand Design Brand management
1. Core customer value of Samsung galaxy s 4 are more fun experience‚ shortening relationship with friends and family‚ simpler everyday live and healthy life care. - Actual component | Augmented component | -featuresSamsung Smart ScrollSamsung Smart Pause | -warrentyOne year | -designSuper-wide FULL HD ScreenSlim bodyUnique textured design | -after sale serviceStaff will solve the technical problem of the phones | -Quality levelhigh definition camera | -product supportManual provided
Premium Mobile phone Smartphone
Samsung is an excellent example that shows how a company from peripheral enters the global markets and becomes part of the core There are several factors for its success • The Government played a big role in providing initial capital and all other ingredients that company needs to stand on its foot in the domestic market. When the company started producing microwaves‚ government constructed the barriers for foreign firms to come and sell microwaves in Korea there by giving them protection from
Premium Time Innovation Total quality management
make it disconnect from legitimate users. A DDOS is very difficult to shut down and defend because it comes from many computers around the world at once. According to Arbor Network analysis‚ DDOS is a global threat that happens on average of 2934 cases per day worldwide and it is now increasing in attack size‚ speed and complexity. In further research‚ they said that proportion of attacks that exceed 10 Gbps had increased 41.6% compared with year by 2012. Next‚ the duration to cause system down and
Premium Attack Transport Layer Security Identity theft
Term Paper on SAMSUNG INTRODUCTION Samsung Group (informally Samsung) is a South Korean multinational conglomerate company headquartered in Samsung Town‚ Seoul. It consists of numerous subsidiaries and affiliated businesses‚ most of them united under the Samsung brand. It is by far the largest South Korean business conglomerate. For over 70 years‚ Samsung has been dedicated to making a better world through diverse businesses that today span advanced technology‚ semiconductors‚ skyscraper and plant
Premium Samsung Group Samsung Electronics Chaebol
AN EVALUATION OF THE ADOPTION OF ELECTRONIC BUSINESS WITHIN THE SERVICE SECTOR IN ZIMBABWE Table of Contents 1.0 INTRODUCTION 3 1.1 THEORETICAL BACKGROUND TO THE STUDY 3 1.2. STATEMENT OF THE PROBLEM 7 1.3. RESEARCH OBJECTIVES 7 1.4. RESEARCH QUESTIONS 8 1.5 ASSUMPTIONS OF THE STUDY 8 1.6 SIGNIFICANCE OF THE STUDY 9 1.7. DELIMITATIONS 9 1.8. LIMITATIONS 9 1.9. DEFINITION OF TERMS 10 1.10 REVIEW OF RELATED LITERATURE 11 1.10.1 THE CONCEPT OF E-BUSINESS 12 1.10.2 THE ADVANTAGES
Premium Strategic management Business process modeling Electronic commerce
no. 1-0003 Fletcher Electronics Fletcher Electronics Company was a large regional manufacturer of several different consumer products as well as a range of electronics products for the defense industry. Fletcher had 30 plants‚ located primarily in the Eastern part of the US. Their procurement procedures were not coordinated. Fletcher’s corporate headquarters had even encouraged plant managers to act as separate entities. In addition‚ each plant bought many items from local suppliers. Fletcher’s
Premium Business school Management Dartmouth College
QUESTIONS 1. Explain the importance of risk adjustment in the capital budgeting allocation process by answering the following questions. a. Explain why risk adjustments are important and how they can affect firm value. Without the correct risk adjustment the firms stock will lose value by taking on high risk projects. The firm could also be considered uncompetitive if they reject low cost/low risk projects. b. Explain how the single hurdle rate currently used by Northern Forest Products can change
Premium Weighted average cost of capital Risk Capital structure
INTRODUCTION Electronic Media Electronic media are that utilize electronics or electromechanical energy for the end user (audience) to access the content. This is in contrast to static media (mainly print media)‚ which are most often created electronically‚ but don’t require electronics to be accessed by the end user in the printed form. The primary electronic media sources familiar to the general public are better known as video recordings‚ audio recordings‚ multimedia presentations‚ slide
Free Mass media News media Media