Final Report Consumer Decision Making Process‚ Perception and Reference Group in Purchasing Samsung Galaxy Tab 2 10.1 Prepared for Prof. Val. Ortega by: Kam Kai Heng (12717040) Satrio Adi Bintoro (12525545) 13 September 2012
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“Samsung” case study 1. Introduction: Samsung Electronics Company‚ henceforth called “Samsung” in this case‚ was established in 1969 to manufacture black-and-white TV sets. In 1974‚ Samsung‚ which was a producer of low-end consumer electronics‚ purchased Korea Semiconductor Company and began its semiconductor industry. Under the leadership of the chairman of Samsung Group‚ Kun He Lee‚ Samsung has risen‚ with a remarkable speed‚ to become the world’s leading memory producer‚ ranking 2nd just behind
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CASE STUDY 1: UPS Global Operations with the DIAD IV 1.What are UPS "Smart Labels?" What role do they play in UPS operations? Answer: UPS Smart Labels is a simulated delivery tag which can be created using a PC and it has three barcodes‚ two of them are standard barcodes but the third one is a square maxi code which stores data such as the sender‚ recipient and the package size in a digital form. The role they play is to keep track of the packages‚ permits UPS to handle lots of packages‚ keeps everything
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to recognize that branding is the lifeblood of any corporation. This was well recognized by Samsung Electronics Corporation (Samsung)‚ way back in 1998‚ when the South Korea’s leading consumer electronics giant entered into an agreement with the International Olympic Association (IOA) to sponsor the 1998 Seoul Olympics. The message was clear. Samsung wanted to sponsor Olympics to establish itself as a global brand. And it became successful to a great extent too. Samsung’s association with the Olympics
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to gain familiarity with the following concepts: 1. Schematic capture of electronic circuits using Altium. 2. Simulation of the time domain and frequency domain responses of electronic circuits using Altium (DXP). REFERENCES A. S. Sedra‚ K. C. Smith‚ Microelectronic Circuits‚ 6th Edition‚ Oxford University Press‚ 2011. LOCATION Building 10 / Level 2 / Room 6. [2 Hours Duration] EQUIPMENT Altium electronics design software package. 1 INTRODUCTION. This laboratory exercise
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Application of Microeconomics concepts 1. Apple: ‘We can’t keep up with demand’ Global passion for Apple unabated as consumer demand outstrips supply across iPhone‚iPad and iMac ranges‚ Apple says. As Apple announced record profits‚ chief executive Tim Cook confirmed that even supplies of older‚ cheaper models of the iPhone were not enough to satisfy demand‚ and that sales of iMacs fell primarily because the company could not make the new design fast enough. He added that iPad Mini demand‚ too
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Samsung Case Study 1. How was Samsung able to go from copycat brand to product leader? In 1993‚ Lee unveiled “new management” which is a top-to-bottom strategy for the Samsung Company. The goal of the new management is making Samsung become a premier brand that would dethrone Sony as the biggest consumer electronics firm in the world. Samsung then hired a new group of young designers who creates sleek‚ bold‚ and beautiful product targeting high-end users. Also‚ Samsung abandoned low-end distributers
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able to fully meet the needs of the consumers‚ is a prerequisite for success in marketing. The design‚ manufacture‚ market‚ sales‚ transportation and services of product ‚ contains a strong‚ powerful and unique brand associations.Be able to establish a positive brand image‚ especially the perceived quality of the product is extremely important brand association will often influence consumers’ purchasing decisions. Samsung requirements of their own to create a world-class brand which attaches great importance
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Chapter 01 Introduction to Operations Management True / False Questions 1. Operations managers are responsible for assessing consumer wants and needs and selling and promoting the organization’s goods or services. True False 2. Often‚ the collective success or failure of companies’ operations functions will impact the ability of a nation to compete with other nations. True False 3. Companies are either producing goods or delivering services. This means that only one of the two
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2 C H A P T E R Operations Strategy in a Global Environment DISCUSSION QUESTIONS Human Resources 1. Global seems the better label for Boeing since authority and responsibility reside in the U.S.—the home country. Supply Chain 2. Six reasons to internationalize: Reduce costs‚ improve supply chain‚ provide better goods and services‚ attract new markets‚ learn to improve operations‚ attract and retain global talent. Scheduling 3. No. Sweetness at Coca-Cola is adjusted for
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