OR Spektrum (2000) 22: 5–18 c Springer-Verlag 2000 Marketing and operations research – a literature survey ¨ Marketing und Operations Research – Eine Literaturubersicht Lutz Hildebrandt1 ‚ Udo Wagner2 1 Institut f¨ur Marketing‚ Humboldt-Universit¨at zu Berlin‚ Spandauer Straße 1‚ 10178 Berlin‚ Germany (e-mail: hildebr@wiwi.hu-berlin.de) 2 Institut f¨ur Betriebswirtschaftslehre‚ Universit¨at Wien‚ Br¨unner Straße 72‚ 1210 Vienna‚ Austria (e-mail: udo.wagner@univie.ac.at) Abstract. Over the last
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Global Marketing‚ 6e (Keegan/Green) Chapter 1 Introduction to Global Marketing 1) A management team that fails to understand the importance of global marketing risks losing its domestic business to competitors with lower costs‚ more experience‚ and better products. Answer: TRUE Diff: 1 Page Ref: 4 AACSB: Reflective Thinking 2) As Wal-Mart expands into Guatemala and Central American countries‚ it is implementing a market development strategy. Answer: TRUE Diff: 1 Page Ref: 4 AACSB:
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Operation Reindeer In 1978‚ an operation was designed to ‘diminish the guerillas movements in view of possible internationally recognized movements.’ Botha wanted to diminish SWAPO’s military capabilities before elections and by April a plan had been formulated: attack two SWAPO bases in Angola‚ Cassinga (north of border and known to SWAPO & SADF as Moscow) and Chetequera (close to border and known as Vietnam.) (SADF‚ 1989) The problem with attacking Casinga or ‘Moscow’ was that it would be difficult
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BESTBUY COMPANY Introduction Best Buy Company is one of the leading companies in US and Canada dealing with the retailer of the consumer electronics. The company has over 400 stores worldwide offering a wide variety of products worldwide ‚ among the company’s major products include the following ; mobile phones‚ gaming systems appliances‚ computers ‚ televisions among other components and accessories. However‚ the company has adopted a variety of strategies that sees it enter successfully into the
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assessment. Your task is to prepare an extended response to questions. In preparing your response you should firstly read the accompanying case study which gives background information about the organisation. You should then answer the following questions‚ relating your responses to the case study where appropriate. 1. Identify three key characteristics of the marketing concept. 2. Explain Britvic’s micro and macro environment. 3. Explain why market research and the information gathered are important
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Samsung Electronics Co.‚ Ltd. is a global leader in semiconductor‚ telecommunication‚ digital media and digital convergence technologies with 2008 consolidated sales of US$96 billion. Employing approximately 164‚600 people in 179 offices across 61 countries‚ the company consists of two business units: Digital Media & Communications and Device Solutions. Recognized as one of the fastest growing global brands‚ Samsung Electronics is a leading producer of digital TVs‚ memory chips‚ mobile phones
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There is not one single thing that makes Samsung a formidable power in the technology industry but many strategies‚ ideas‚ and innovative technology to give them a sustainable advantage over competitors. Over years‚ Samsung went from a near-bankrupt company to a leading brand in chip and computing technology. Their scale of new products‚ including PDA’s‚ cell phones‚ high quality TVs‚ mp3 players‚ and other computer-based products‚ along with the scale of customers and newly hired young talent in
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which the circulation or subscription can be increased. The Audit Bureau of Circulation in a study has compared the circulation of newspapers from May to October 2004 and 2009 and found out that
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Assessment 2 COURSE: DIPLOMA OF MARKETING June 2015 Bradomina F. Index 1. What are the media which you propose to choose and why? (Hint: base your answer on the following factors‚ number of target audience reachable by the media‚ Cost vs Reach). 2. Mention the budget allocation for each of the media vehicles‚ based on the cost and scheduling factors. You may choose to use the budget estimation/budget allocation tables given in your workbook. Note: This budget
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Diagram………………………10 Use Case Diagram……………………11 FDD Diagram……………………12 System Requirements……………………12-13 Electronic Patient Scheduling Software……………………13-14 Sample Input/Output Prototypes……………………14-17 Application Development Plan‚ System Changeover Plan‚ User Training Plan & Maintenance/Support Plan………………………18-20 References………………………21 PRELIMINARY INVESTIGATION 1. Understand the problem or opportunity: Heartfelt‚ a large clinic‚ would like to implement a new‚ electronic patient appointment scheduling
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