"Samsung electronics company global marketing operations case study" Essays and Research Papers

Sort By:
Satisfactory Essays
Good Essays
Better Essays
Powerful Essays
Best Essays
Page 27 of 50 - About 500 Essays
  • Powerful Essays

    LAU TB0073 August 17‚ 2007 Kannan Ramaswamy LG Electronics: Global Strategy in Emerging Markets Mr. Nam Woo‚ President of LG Electronics (LG)‚ was collecting his thoughts after the press conference in Beijing. He had been appointed as the President of LG Electronics in China in 2006 and was unveiling an ambitious agenda to accelerate LG’s presence in the country. He reflected on the emergence of South Korea as a major hub in the consumer electronics business and the role that LG had played in the

    Premium South Korea Developed country Emerging markets

    • 7800 Words
    • 32 Pages
    Powerful Essays
  • Powerful Essays

    Introduction This report deals with the internationalization of a Japanese company called Elecdyne. Elecdyne is located in Tokyo‚ Japan‚ and has manufactured electronic consumer goods since 1990. At the moment Elecdyne employs 100 staff to manufacture products such as DVD players‚ VCR players‚ mp3 players and hifi equipment. Currently Elecdyne supplies products to the Japanese market however it has failed to grow its business in the last two years. This is mainly because of the licenses they

    Premium Economics Marketing

    • 3490 Words
    • 14 Pages
    Powerful Essays
  • Satisfactory Essays

    UNILEVER Strengths * Recognise as a Global Company Unilever is a well known global company with presence almost in more than 170 countries and it is registered at various stock exchanges around the globe which makes it a really global company with all the privileges of a global company like economies of scale‚ access to global resources and above all synergy of resources and operations. * Strong brand portfolio Unilever has established a very strong relationship with retailers by

    Premium Economics Mergers and acquisitions Multinational corporation

    • 688 Words
    • 3 Pages
    Satisfactory Essays
  • Best Essays

    Seeking Marketing Opportunities in the Contemporary Business Environment Summary: In this paper is amid to review the performance of Nokia in Chinese mobile phone market since 2002. A literature review about marketing research models such as 4 Ps‚ Porter’s 5 Forces‚ SWOT analyses is carried out by the author. After that‚ this paper explained the changes of market environment in last decade with competitor analyses. In addition‚ the author evaluates the market mix of Nokia. Opinions of how well

    Premium Marketing Mobile phone Smartphone

    • 4779 Words
    • 20 Pages
    Best Essays
  • Good Essays

    OPERATION LINEBACKER II 1. What do you think of when you drive by that big B-52 at the museum? Being the history buff that I am‚ I think about Vietnam‚ where that old "Buff" was used the most. "Why should I care about Vietnam?" you ask yourself. Well‚ last time I checked there’s a history section in the PFE guide‚ so there might be a test later! The intent of this paper is to inform you about Operation Linebacker II. I’ll explain the events leading up to the operation‚ discuss the strategy

    Premium World War I World War II Battle of the Somme

    • 873 Words
    • 4 Pages
    Good Essays
  • Satisfactory Essays

    Chapter 1 – Introduction to Data Communications Th is is th e b egin n in g of a cu m u la tive ca s e s tu d y a b ou t a fictit iou s fir m we ca ll Next-Da y Air S er vice (NDAS ). Th e ca s e s t u d y b egin s h er e in Ch a p ter 1 a n d con tin u es th r ou gh ou t th e r es t of th e b ook . It r equ ir es you to com p lete ta s k s th a t a r e r ela ted to top ics cover ed in ea ch cor r es p on d in g ch a p ter of th e text. Th e en d of ea ch ch a p ter con ta in s th e ca s e n

    Premium

    • 5143 Words
    • 8 Pages
    Satisfactory Essays
  • Good Essays

    Marketing Case Study

    • 597 Words
    • 2 Pages

    production. But as time going the company underrate the demand market which made the TruEarth struggle to keep up with the demand. As a result‚ of TruEarth’s grew and serving regional accounts‚ the cost of such mistakes is high. Therefore‚ the company improve a formal four-step process for its research and development: 1. Idea Generation: Market for the pasta switch from highly processed foods towards better quality and originality which forces TruEarth Company to become more organised in evaluating

    Premium Marketing

    • 597 Words
    • 2 Pages
    Good Essays
  • Powerful Essays

    Organization: the case of Samsung Electronics Hur‚ Chulboo‚ Professor Emeritus‚ Myongji University‚ Seoul‚ Korea and Adjunct Professor of Business Management‚ Yanbian University of Science and Technology‚ Yianji‚ Jilin‚ China Mobile phone 010-9872-7492‚ e-mail: chulhur@hotmail.com and cbhur@mju.ac.kr Summary In response to the globalization and rapid economic growth of China‚ the Korean economy has transformed itself. A few Korean firms‚ spearheaded by Samsung Electronics‚ have successfully

    Premium South Korea Samsung Electronics Korean War

    • 18798 Words
    • 76 Pages
    Powerful Essays
  • Powerful Essays

    Samsung

    • 1745 Words
    • 7 Pages

    Samsung Electronics Case A.) Samsung has a competitive advantage‚ which grew from its focus on the quality of its memory chips. The company’s early insistence on creating quality goods and constantly improving the production process allowed it to gain the largest market share among competitors. Samsung was able to build reliable products because its management fostered a culture that emphasized quality in the production process. The company reinforced this culture with an incentive program that

    Premium China DDR SDRAM Production line

    • 1745 Words
    • 7 Pages
    Powerful Essays
  • Powerful Essays

    Marketing Case Studies

    • 1094 Words
    • 5 Pages

    Text: Marketing Managment Chapter 4: Conducting Marketing Research Topic: Market Research; Measuring Market Productivity; Return on Investment Learning Objectives: 1. What constitutes good marketing research? 2. What are the best metrics for measuring marketing productivity? 3. How can marketers assess their return on investment of marketing expenditures? Video Title: Dunkin’ Donuts Link: http://windowsmedia.pearsoncmg.com/ph/bp/bp_video_library/dunkin.wvx Synopsis This

    Premium Marketing

    • 1094 Words
    • 5 Pages
    Powerful Essays
Page 1 24 25 26 27 28 29 30 31 50