– 12DM101 Sachin Gupta – 12FN107 Index 1.1 Introduction Samsung India Electronics Ltd is a subsidiary of Samsung Electronics Corporation headquartered in Seoul‚ Korea. The company was incorporated in the year 1995. The company is having their head office at Delhi and branch office at 16 locations all over the India. Their manufacturing facilities are located at Noida in Uttar Pradesh and Sriperumbudur in Chennai. The company is having two R&D centres in India‚ at Bangalore and Noida.
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1026349 MARKETING MIX OF SAMSUNG Samsung is a South Korean multinational company‚ founded by Lee Byung Chull‚ in the year 1938. It entered the electronics industry in the late 1960s. Since 1990s‚ Samsung has globalized its electronics‚ mainly mobile phones‚ which have become its major source of income. The Samsung galaxy series is one of the brand builders for Samsung and hence we will discussing the marketing mix of Samsung Galaxy. Despite the competition from similar companies‚ Samsung is growing
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MARKETING ICA2 Class Tutor : : BM8019-01 Ms Erica Fong Group Members Lee Chze Liang Lee Kai Koon Neo Teck Chong Neow Chew Keong Ng Kok Hwee 12A388K 12A389D 12A394R 12A395E 12A396L TABLE OF CONTENTS 1. INTRODUCTION ……………………………………………. 2 2. SURVEY RESEARCH ……………………………………. Research Objectives Contact Method Sampling Plan and Survey Questions 2–3 3. CUSTOMER ……………………………………………. Demographic Factors Psychographic Factors Behavioural Factors
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Samsung Electronics Co.‚ Ltd Introduction Samsung Electronics is a flagship subsidiary of Samsung Group which focuses on electronics and information technology. Samsung Electronics holds a significant position not only in South Korea‚ but also across the world. In 2006‚ it became the world’s larger television manufacturer and the world’s largest maker of LCD panel for eight consecutive years. In 2009‚ it was the world’s largest information technology company‚ and by 2011‚ it had become the world’s
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COMPANY BACKGROUND HISTORY Samsung was formed in 1938 by Lee Byung-chull as a trading company based in Su-dong. The small company started as a grocery‚ trading goods produced in and around the city as well as its own noodles. The company grew and soon expanded to Seoul in 1947 but left once the Korean War broke out. After the war‚ Lee expanded it into textiles and built the largest woollen mill in Korea. And today Samsung Group is a South Korean based company that includes a number of subsidiaries
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Case Analysis for Samsung Electronics 1. What is SMIC’s strategy? Should Samsung be concerned about SMIC? SMIC seems to execute the same kind of strategy Samsung used before to succeed. The strategy is selling their products at low prices and growing their market share at the expense of profitability. SMIC may threaten Samsung’s business in the future‚ but not too much. Although SMIC can get many resources‚ such as cheap funds and lands from Chinese government and foreign investors‚ SMIC
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Marketing strategies of Samsung in India Scenario in the consumers Durables sector:- Prior to liberalisation‚ the Consumer Durables sector in India was restricted to a handful of domestic players like Godrej‚ Allwyn‚ Kelvinator and Voltas. Together‚ they controlled nearly 90% of the market. They were first superceded by players like BPL and Videocon in the early 1990s‚ which invested in brand-building and in enhancing distribution and service channels. Then‚ with liberalisation came a spate
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Samsung‚ being the market leader in the television industry in India‚ has decided to launch a new Television brand with some unique features. Before launching the product‚ however‚ it is important for the company to understand the macro environment carefully‚ the current status and the future direction. Demographic Environment – It is important for the company to analyze India as the potential market for launching new brand of television. With a population of over one billion‚ is the second largest
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The focus of Samsung in terms of marketing? First of all I am going to tell you more about the first sub question: what is the focus of Samsung in terms of Marketing . I am going to tell you about The triple bottom line‚ which is also known as people‚ planet‚ and profit‚ which includes criteria for sustainability. People Samsung Samsung’s citizenship efforts comprehend a wide range of areas that touch people’s lives‚ including social welfare‚ culture‚ volunteer services and education. This
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Group 2 Samsung Electronics Executive Summary Recent quality related issues have put Samsung Electronics‚ one of the world’s largest technology companies at risk. These quality concerns‚ spiked through recent recalls and external complaints‚ have generated a flow of bad news coming to the desk of quality director Kevin Sarni. The issues most commonly found within the complaints related to display issues‚ customer service support‚ faulty electric components‚ audio‚ and safety. Of the main
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