Summary This case explores the possibility of a brand extension for Revital‚ the bestselling vitamin and mineral supplement and number-one nutraceutical brand in India and a top Ranbaxy Global Consumer Healthcare product. The case examines Revital’s shift from a prescription product to a popular over-the-counter (OTC) brand and explores Ranbaxy’s strategies to position Revital as the brand with the highest recall. It assesses Revital’s competitors in India’s booming nutraceutical market in a scenario
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Electronic Boards plc JOHN INNES and FALCONER MITCHELL‚ University of Edinburgh Introduction Jack Watson‚ an electrical engineer‚ established Electronic Boards plc as a ‘one-man’ company in the early 1970s. From small beginnings‚ the company earned a reputation for the quality and reliability of its products‚ and grew rapidly and consistently until‚ by 2003‚ it employed over 200 people and had achieved a turnover of £26 million and a profit after tax of £1.9 million. In addition to Jack
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APPLE INC. VS SAMSUNG In Australia‚ the electronic industry is dominated by oligopoly. The two companies from the electronic industry‚ Apple Inc. and Samsung‚ control more than 46% of the market share just from smartphones which gives them dominance that has led to increased difficulties for other firms to enter the market‚ decreased prices for consumers and higher profits. The competition between these two industries also has caused uproars in employment issues‚ court cases and copyright controversies
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in 2002 to 20‚500 in 2012. This increase mainly reflects a net increase in high-paying jobs (R&D‚ engineering‚ design‚ marketing) while the number of low-paying jobs (assembly) remained stagnant. To cope with possible technological hollowing out‚ Samsung kept its core engineers/technicians in a special unit‚ instead of firing them‚ whenever domestic assembly lines were reduced or foreign lines were established. They were kept inside the so-called ‘‘global manufacturing technology center‚’’ with the
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Assessment/evidence gathering conditions Each assessment component is recorded as either Satisfactory (S) or Not Satisfactory (NS). A student can only achieve competence when all assessment components listed under Purpose of the assessment section are Satisfactory. Your trainer will give you feedback after the completion of each assessment. A student who is assessed as NS (Not Satisfactory) is eligible for re-assessment. Resources required for this Assessment All documents must be created in
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Marketing management Introduction to Samsung Samsung Company is a producer of electronic products which was started in the year 1938 in Korea. It was first started as Samsung General Stores” selling cheap TV’s and other small electronics with high discounts. Many efforts were made by Samsung to develop the overseas market of their products. After undertaking many innovative and efficient ideologies Samsung today became a group of companies which is constantly raising their challenges to the competitors
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Introduction Samsung Electronics is one of the world’s largest semiconductor manufacturers; Samsung Electronics is also South Korea’s top electronics company. It makes many kinds of consumer devices‚ including DVD players‚ digital TVs‚ and digital still cameras; computers‚ color monitors‚ LCD panels‚ and printers; semiconductors such as DRAMs‚ static RAMs‚ flash memory‚ and display drivers; and communications devices ranging from wireless handsets and smart phones to networking gear. The company
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Bharat Electronics Limited (BEL) is an Indian state-owned aerospace and defense company with about nine factories‚ and few regional offices in India. It is owned by the Indian Government and primarily manufactures advanced electronic products for the Indian Armed Forces. BEL is one of nine PSUs under the Ministry of Defence of India. It has been accorded Navratna status by the Government of India. BEL offers products and services in a wide spectrum of technology like Radars‚ Military Communications
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1. How would you evaluate the capital budgeting method used historically by AES? What’s good and bad about it? “When AES undertook primarily domestic contract generation projects where the risk of changes to input and output prices was minimal‚ a project finance framework was employed.” Usually‚ project finance framework is used when the project has predictable cash flows‚ which can easily represent operating targets through explicit contract. When cash flows are certainty‚ the company can have
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Kim Electronics (Kimtron). Product. Kim Electronics (Kimtron) is the wholly owned Korean affiliate of Fairtel‚ a U.S. electronic component manufacturer. Fairtel manufactures customized integrated circuits (Ics) for use in computers ‚ automobiles‚ and robots. Kimtron has been Fairtel’s distribution affiliate in Korea‚ but consideration is now being given to making Kimtron a manufacturing affiliate. Kimtron’s products would be sold primarily in Korea‚ and all sales would be denominated in Korean
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