3.2. Research Design/ Strategy The strategy was included desk research to come up research problem‚ objectives and research questions‚ field work for data collection‚ data entry‚ processing and compilation of the quantitative data and for the qualitative the collected from the focus group discussions‚ interviews and observations was processed into transcripts‚ analysis of results‚ discussion of the research findings and finally conclusion and recommendations. The questionnaires and checklist developed
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Samsung vs. Apple Samsung is the apple of American smartphone buyers’ eyes. The winner in the U.S. smartphone market is no longer Apple. In May‚ A survey conclusion is that Samsung’s Galaxy S4‚ Galaxy Note II and Galaxy S III sold more combined in the U.S. than did Apple’s iPhone. For example‚ the results of this report suggest that Samsung is good at flooding the market with products in between Apple’s predictable new product introductions each fall. Apple has predictably introduced a real
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MANAGEMENT UNIV. MERCU BUANA STUDY CASE MARKETING MANAGEMENT Samsung Electronics Company : Question for Study Case discussion: 1. What are the ingredients of SEC’s corporate turnaround strategy? What are the implications for marketing mix policies? 2. How strong is the Samsung brand? Can Samsung pass Sony and become a top ten global brand? 3. As Chief Marketing Officer‚ what are Kim’s role and responsibilities? 4. What does Samsung (and Kim) have to do to become one of the top ten brands in the
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Value innovation Company: Apple Product: iTunes Store In the dusk of the 19th century Sony was only the big player of the music industry. Its innovative product “Walk-Man” changes the way that people used to listen the music. In other word Sony brings the music system from the room to the road. But after the invention of MP3 formats‚ the bulk and the electromechanical Sony player losses its grip in the market.
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Language Innovations in a Multi-lingual Classrooms Multilingualism is noticed all around the world. Connotatively‚ multi as several or many‚ and lingual as language‚ combined‚ basically meaning the use of multiple languages. It does not simply dictate the language they use but also the place where they have been influenced and had grown‚ thus‚ even reaching out to multiculturalism‚ meaning multiple experiences‚ influences‚ cultures‚ ideals‚ and more. It is clear furthermore that the above linguistic
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Open Innovation: A New Paradigm for Understanding Industrial Innovation Henry Chesbrough Executive Director Center for Open Innovation‚ IMIO Walter A. Haas School of Business‚ F402 University of California‚ Berkeley Berkeley‚ CA 94720-1930 Office: 510 643-2067 FAX: 510 642-2826 October 26‚ 2005 To appear in Henry Chesbrough‚ Wim Vanhaverbeke and Joel West‚ eds.‚ Open Innovation: Researching a New Paradigm‚ Oxford University Press (2006) 1 Defining Open Innovation The open
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REI Sustainability Strategy and Innovation in the Outdoor Gear and Apparel Industry 1. What does "sustainability" mean at REI? When we think of sustainability‚ we tend to gravitate towards the environment and our preservation of it. Even though that is/was one of REI’s main priorities‚ sustainability at REI has a couple of meanings. First and foremost it can be summed up by REI’s definition of Stewardship: • Encourage the active conservation of nature. • Inspire the responsible use and enjoyment
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SEF080022 INTRODUCTION The Samsung Electronics Group is part of the South Korea’s Samsung Group‚ largest conglomerate corporation founded in 1938. Samsung Group also owns the world’s second largest shipbuilder‚ a major global construction‚ and the largest life insurance company in Korea and it’s headquarter was located at Samsung Town‚ Seoul‚ South Korea. Under the direction of Lee Kun Hee‚ CEO and chairman of the third son of founder Lee Byung Chull‚ Samsung Electronics has made major stride. In
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How does Big Data disrupt the technology ecosystem of the public cloud? Copyright 2012 IDC. Reproduction is forbidden unless authorized. All rights reserved. Agenda Market trends 2020 Vision Introduce panel members and theme © 2012 IDC Source:/Notes: 2 Market Drivers of Big Data Billions of devices‚ millions of apps‚ drives data explosion Heterogeneous systems and architectures Real time computing and decision making-analytics Cloud bridges consumer and enterprise markets
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Select One Of The Many Technological Innovations Of The Past 50 Years‚ And Described How It Has Changed People’s Life Rehan Ahmed Karachi University ABSTRACT Plentiful discussions and research has been made on technological innovations of the past 50 years . There had been many important inventions but computer has been chosen as the most important innovation to describe. In the past decades no technological innovation has gain such importance as compare to computer. This technology
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