SAMSUNG SECA: REDEFINING A BRAND CASE STUDY 1. Problem Identification Samsung SECA has successfully repositioned itself from an unremarkable producer of low-to-mid-market customer electronics and computer components into a provider of stylish‚ leading-edge consumer electronics due to its shift towards digital technology. Despite efforts to redefine the Samsung brand which included aggressive promotional spending and launching of a number of high-end‚ “marquee” products‚ the old brand perception
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Term Paper on SAMSUNG INTRODUCTION Samsung Group (informally Samsung) is a South Korean multinational conglomerate company headquartered in Samsung Town‚ Seoul. It consists of numerous subsidiaries and affiliated businesses‚ most of them united under the Samsung brand. It is by far the largest South Korean business conglomerate. For over 70 years‚ Samsung has been dedicated to making a better world through diverse businesses that today span advanced technology‚ semiconductors‚ skyscraper and plant
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1.0 INTRODUCTION AND OVERVIEW OF ELECTRONIC BANKING In the era of globalization and modernization‚ the global economic growth has an enormous impacts in terms of technology subsequently it leads to the development of the digital economy. Typically‚ customers are increasingly demanding more value at least cost and as quickly as quickly as possible. Therefore‚ in 1981‚ electronic banking (e-banking) in Malaysia was began which the existence of ATM then followed by phone banking in 1990. After that
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PLANNING THE FUTURE MARKETING STRATEGIES FOR SAMSUNG TELECOMMUNICATION COMPANY PREPARED BY: SABRINA A. MDEMU L1165AAAA1010 Appendix………………………………………………………………………2. Executive summary…………………………………………………………..3. Introduction * Vision of Samsung……………………………..4. * Statistics and research figures…………………5. Recommendation on internal and external auditing for future marketing strategies * Internal auditing * SWOT analysis………………………………...7. * BCG Matrix strategy…………………………..10.
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Electronics and Electrical Engineering Course Structure and Syllabus for BTech in Electronics and Electrical Engineering (to be applicable from 2010 batch onwards) Course No. CH101 CH110 EE101 MA101 ME110/ PH 110 ME 111 PH101 SA 101 Course Name Semester - 1 Chemistry Chemistry Laboratory Electrical Sciences Mathematics - I Workshop /Physics Laboratory Engineering Drawing Physics - I Physical Training -I NCC/NSO/NSS 3 0 3 3 0 0 2 0 0 11 Semester 3 MA201 EE200 EE201 EE220 HS2xx EE202 SA201 Mathematics
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Samsung: Building a Great Brand Presented By: Michael Baccus‚ Marcial De Castro‚ Judith Dupin‚ Monica O’Neil‚ and José Santillán Marketing Management- MAR 3023-P80 October 5‚ 2011 Samsung grew its brand equity by 186 percent in just five years from 2000 to 2005. “Brand equity is the value of the brand name‚ its worth as an asset to the company
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In past two years‚ Samsung and Apple‚ the two leading companies have been in tough competition with each other for better technology. The competition has existed for providing more advanced phone sets‚ laptops and other technological products. More recently the competition of technology has shifted to tablets‚ which is currently more in demand by the end users. Both companies are always pushing their best to provide customers with more advanced systems and capture the maximum customer base. Although
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ELECTRONIC DICE . TO CONSTRUCT AN ELECTRONIC DICE USING LEDS . BACKGROUND: LED’s History The first known report of a light-emitting solid-state diode was made in 1907 by the British experimenter H. J. Round. However‚ no practical use was made of the discovery for several decades. Independently‚ Oleg Vladimirovich Losev published "Luminous carborundum [[silicon carbide]] detector and
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Samsung is an excellent example that shows how a company from peripheral enters the global markets and becomes part of the core There are several factors for its success • The Government played a big role in providing initial capital and all other ingredients that company needs to stand on its foot in the domestic market. When the company started producing microwaves‚ government constructed the barriers for foreign firms to come and sell microwaves in Korea there by giving them protection from
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The Banking Sector in India The Banking sector in India has always been one of the most preferred avenues of employment. In the current decade‚ this has emerged as a resurgent sector in the Indian economy. As per the McKinsey report ‘India Banking 2010’‚ the banking sector index has grown at a compounded annual rate of over 51 per cent since the year 2001‚ as compared to a 27 per cent growth in the market index during the same period. It is projected that the sector has the potential to account
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