Samsung Mobile Phone Survey In order for us to serve our customers better‚ we would like to find out what you think of us. Please take a few minutes to answer the following questions. Your honest opinions‚ comments and suggestions are extremely important to us. Thank you‚ Samsung India Ltd. # Personal Information 1. Name: _______________ 2. Gender: o Male o Female 3. Age Group: o 10-25 yrs o 25-50 yrs o 50 yrs and above 4. Income
Premium Mobile phone
overtaken by a new range of platform known as android. Samsung introduces a new range of android phones by Samsung S4‚ which make your life richer‚ simpler‚ and more fun. As a real life companion‚ the new Samsung GALAXY S4 helps bring us closer and captures those fun moments when we are together. Each feature was designed to simplify our daily lives. Furthermore‚ it cares enough to monitor our health and well-being. To put it simply‚ the Samsung GALAXY S4 is there for you. * China and India are
Premium Smartphone Mobile phone
Marketing Plan For Samsung Electronics Kent State University East Liverpool BMRT 21050-300 Joseph Gillis Spring 2013 Table of Contents l. Executive Summary ll. Environmental Analysis A. Marketing Environment B. Target Market C. Current Marketing Objectives and Performance lll. SWOT Analysis A. Strengths B. Weaknesses C. Opportunities D. Threats lV. Marketing Objectives V. Marketing Strategies A. Target Market B. Marketing
Premium Marketing
Broad Differentiation Some important tactics necessary to gain and maintain perceived uniqueness: 1. Developing innovative products/services for broad range of customers Zara creates a “fast fashion” concept which getting designs to customers quickly. It has more style than Gap‚ faster growth than Target‚ and logistical expertise rivaling Wal-Mart. 2. Significant investments in Marketing‚ Technology Development‚ Procurement & Customer Service ZARA takes just two weeks to get a new design
Premium Fashion Organic farming Brand
“Samsung” case study 1. Introduction: Samsung Electronics Company‚ henceforth called “Samsung” in this case‚ was established in 1969 to manufacture black-and-white TV sets. In 1974‚ Samsung‚ which was a producer of low-end consumer electronics‚ purchased Korea Semiconductor Company and began its semiconductor industry. Under the leadership of the chairman of Samsung Group‚ Kun He Lee‚ Samsung has risen‚ with a remarkable speed‚ to become the world’s leading memory producer‚ ranking 2nd just behind
Premium Lee Kun-hee Samsung Electronics Samsung Group
Samsung: Just the Beginning... SEPTEMBER 2012 Winning the scale wars on all fronts — handsets‚ TVs‚ semis‚ display — and taking no prisoners Samsung Electronics remains the "Jewel of the Samsung Empire" and its long-term success is well aligned with the owner-founder Lee family — Corporate governance concerns are therefore overdone; we see three engines driving 161% EPS growth in ’11- ’14: Handsets‚ Semis & Display The smartphone market is bifurcating into premium and low end‚ with Samsung
Premium Samsung Group Lee Kun-hee Samsung Electronics
1 INTRODUCTION 1.1. Background Samsung is one of the world’s premium electronics manufactures. The estimated value of Samsung brand had risen from US$6.37 billion in 2001 to US$10.85 billion in 2003. A major factor behind this impressive growth had been Samsung’s effort to redefine itself as a vendor of cutting-edge‚ “gee-whiz” consumer technology. Samsung believed that repositioning the brand is a vital to the company’s future success. While the Samsung had become more familiar and more favorably
Premium Marketing
3.0 Internal Environment of Samsung 3.1 Resources 3.1.1 Tangible resources In 2009‚ Samsung Electronics has reached $ 110.2 billion market capitalization‚ for the first time beyond Intel‚ the world’s largest semiconductor manufacturer revenue‚ Samsung in 2009 to $ 117.8 billion in annual sales‚ revenue has surpassed HP as the world’s largest electronics company‚ is the world’s first two big chip plant‚ second in size only Intel 2008 is to have up to 21 products in the world market share in the
Premium Lee Kun-hee Samsung Group Strategic management
St. Petersburg University Graduate School of Management SAMSUNG GALAXY INVESTMENT PROJECT VALUATION USING REAL OPTIONS APPROACH Project by the 1nd year students: Dudnik Maxim Fomin Maxim Fakhritdinova Dilyara Sinyakin Anton Tkachenko Nikolay St. Petersburg 2013 Content Galaxy Investment Project Valuation Company Description Samsung Group is a South Korea is an international conglomerate company. It was founded by Lee Byung-chul in 1938 and
Premium Smartphone Option Profit margin
SAMSUNG GALAXY TAB 2 Course Name: Marketing Communication Course Code: MKTG1257 Instructor: Melvin Fernando IMC Plan RMIT International University Bachelor of Commerce Program ASSIGNMENT COVER PAGE Your assessment will not be accepted unless all fields below are completed Subject Code: | MKTG1257 | Subject Name: | Marketing Communication | Location where you study: | Saigon South Campus | Title of Assignment: | IMC Plan | File(s) Submitted
Premium Marketing Samsung Electronics Apple Inc.