IMC or Integrated Marketing Campaign is an approach to achieve marketing campaign through coordinated tools of promotional methods. It recognizes the value of a comprehensive plan that evaluates the variety roles of communication such as public relation‚ personal selling and sales promotion and combines them to make a clear maximum communication impact. In this report‚ we are required to develop the main strategic areas of integrated marketing communication plan for the company. We have to choose
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Part (a) How old are the students studying MU 123 ? Knowing that the number of students in MU 123 is 80 a questionair is been made to know the ages of those students as they are consider small segment from the AOU and we can from that know from this study know the avarage age of AOU students. 28 students were in the age of 18 – 21 18 student were in the age of 22 – 28 11 students were in the age of 25 – 28 9 students were in the age of 28 – 31 7 student s were in the age of 32 – 35 6
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2) What advantages does Dell derive from virtual integration? How important are these advantages in the auto business? In terms of communication and coordination‚ vertical integration leads to efficient and effective collaboration between supplier and Dell‚ and between Dell and customer through the physical proximity‚ established patterns of communications‚ and greater willingness to cooperate with other members of the same group. Another rationale for vertical integration is real time responsiveness
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Title: How To Do Strategic Supply-Chain Planning. Authors: Sodhi‚ ManMohan S. Source: MIT Sloan Management Review; Fall2003‚ Vol. 45 Issue 1‚ p69‚ 7p Document Type: Article Subject Terms: *BUSINESS planning *MANAGEMENT science *STRATEGIC planning *SUPPLY chains Abstract: Any company that has a global supply chain should consider introducing its strategic left hand to its operational right hand. Senior managers formulate strategy to maximize shareholder value; supply-chain planners run optimization
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automotive industry continues to experience dynamic change—change that sweeps across national borders. These changes have struck in particular‚ the U.S and the Japanese automotive industries. To succeed‚ auto manufacturers must manage large and complex supply chains‚ spanning many geographic regions‚ and pursue opportunities in diverse national markets. While national policies play an important role in shaping the environment for local manufacturing operations and resulting products‚ cost competition increasingly
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MBA – Supply Chain Management Major Track | Global Supply Chain Management Final Term Paper | Submitted to : Dr. Ahmed Sobhi | | | By: Mustafa Mahmoud Barakat | | “Managing The Elements Of Success” | November; 2010 * Table of Contents * Introduction 1. Literature Review – Of What Is Supply Chain Management (SCM)? 2. Origins and development of the Supply Chain Management – Revolution of the Concept 3. The Impacts OF Globalization ON Supply Chain Management
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Leagility Defined for the Supply Chain Two words‚ lean and agile‚ combine to make the word leagility. Supply chain managers need lean supply lines to eliminate waste and keep costs low. They also require agile supply chains to get the right amount of the product to the right place in order to satisfy the ever-changing nature of the marketplace. Traditional management recommended a lean supply chain for products with a stable demand‚ yet low profit margin. Conversely‚ products with a high profit
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responsiveness of the company’s supply chain? The logistical driver of inventory encompasses all raw materials‚ work in process‚ and finished goods within a supply chain. A grocery store can be more responsive if it offers a broader variety. A grocery store should use products that can last for a significant amount of time and does not hold a high demand in its current time. 2. How could an auto manufacturer use transportation to increase the efficiency of its supply chain? An auto manufacturer
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and productive technique that Walmart uses is the Barcode Technology on their products which keeps a detailed track of all the products that are in and out of the distribution center. In addition‚ Walmart utilizes the modern technology of portable electronic devices which are used instead of paperwork. This not only saves time but also is an excellent way to keep accurate information of all the products at just a click away. Walmart has the fastest transportation system for the distribution of all
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Supply Chain in the Travel Industry The travel industry is an industry that is in constant change. It is the type of industry that must change with the times‚ including how it conducts business‚ how it sells its products and services‚ and how each link of their supply chain works and connects with the rest of the chain. While each brick and mortar location and travel website are similar to their counter parts‚ each one has a varying supply chain they use in order to get their product and services
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