IN 2012‚ SAMSUNG‚ with $248 billion in revenues‚ was one of the largest conglomerates globally and the largest chaebol1 in South Korea. A rough comparison would be the U.S. conglomerate General Electric‚ which had $147 billion in revenues in the same year. Established in 1938 by Lee Byung-chul as a trading company selling noodles and dried seafood‚ Samsung has since diversified into various industries‚ such as electronics‚ chemicals‚ shipbuilding‚ financial services‚ and construction. In particular
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| | A Research OnPerceived Service Quality of Public Transport(PART I) | Prepared For:Dr. Sunanda SangwanPrepared By:Ng Choon Heong 081296K05Ng Shi Hui 081047L05Yojit N Govindani 081479G05 Tutorial group: 7Project group: 125 September 2009 | | ABSTRACT This report begins with an explanation of the current situation which leads to the formulation of the research problem‚ which is to conduct a research on the perceived service quality of public transport. The current
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1. How was Samsung able to go from copycat brand to product leader? Samsung was a copycat brand from the time it started to around the 90s. Some of the first items they made were calculators and black and white TVs. In 1993 Samsung unveiled a new strategy that they called “New Management”. They made the decision not to be a cheap copycat brand anymore. Samsung cut ties with low end retailers like Kmart and Wal-Mart. They started distributing at stores like Circuit City and Best Buy. They started
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Samsung promotion Samsung puts great emphasis on its presentation and image in public. Promotion is highly important part of marketing mix and the company sets aside a sufficient and quite large budget for making the best to promote itself. Support of selling is highly intensive and always tries to react on the competition. There are many types of promotion. Samsung uses three types of them. The first one is selective promotion. Selective promotion means that the company provides distribution
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The determinants of service quality: satisfiers and dissatisfiers Robert Johnston University of Warwick‚ Coventry‚ UK Introduction There appear to be five major debates taking place in the service quality area. One debate concerns the similarities and differences between the constructs of service quality and satisfaction (see e.g. Anderson and Sullivan‚ 1993; Bolton and Drew‚ 1991; Cronin and Taylor‚ 1992‚ 1994; Oliver‚ 1993; Parasuraman et al.‚ 1988; Taylor‚ 1993; Zeithaml et al.‚ 1993). There
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Executive Brief for Samsung To: Lee Kim Hee‚ President From: Re: Strategic Growth Plan Date: Executive Summary Samsung’s goal is to maintain the market leadership and keep increasing the market shares in the world wide market. Development in people‚ systems‚ technologies‚ and facilities with a long term goal. Samsung aims to provide high quality products with a cost-efficient price that builds up the brand image and reputation. The main issue is how
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dimension at which the observation is located‚ so these values must be specified for each observation. Prepared By: Anuj Arora – 12FN019 Himika Chaudhary Nitin Mudgal Prateek Kumar – 12DM101 Sachin Gupta – 12FN107 Samsung India Electronics Ltd is a subsidiary of Samsung Electronics Corporation headquartered in Seoul‚ Korea. The company was incorporated in the year 1995. The company is having their head office at Delhi and branch office at 16 locations all over the India. Their manufacturing
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MARKET ANALYSIS AND CUSTOMERS With a CAGR of 10 %‚ global market value for computing electronics application sector is anticipated to be worth US$436.7 billion by 2018. On a global scale‚ Asia-Pacific accounts for more than 35% of the market share. While US accounts for the largest share of the global market value on a country basis‚ India and China surpasses the US in terms of growth rate anticipated in the near future. Among the application sectors‚ Computer Peripherals account for the largest
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SERVICE QUALITY OF TOURIST CAMPS IN MONGOLIA OYUN MYAGMAR Project submitted in partial fulfillment of the requirements for the degree BACHELOR OF TOURISM AND HOSPITALITY MANAGEMENT at RAFFLES UNIVERSITY Ulaanbaatar‚ MONGOLIA September‚ 2008 DECLARATIONS I declare the following: 1. That the material contained in this internship project/dissertation is the end result of my own work and that due acknowledgement has been given in the bibliography and references to ALL sources be they
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Factors Affecting the Market Demand & Supply for Mobile Phones Supply and demand is the basis of the world economic system. In a world of advertising‚ marketing‚ and promotion‚ there is some question as to whether demand creates supply or supply creates demand. Whichever way it happens‚ there is no question that in the field of mobile phones the result is a massive market. According to the UK’s The Guardian‚ as of March 2009 more than half the world had mobile phone accounts. Developing
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