August 27‚ 2012 Samsung Electronics (005930 KS) Company Update US jury sides with Apple WHAT’S THE STORY? Event: A US jury on Aug 24 handed Apple a sweeping victory over Samsung Electronics (SEC)—in stark contrast to an earlier split ruling by a Korean court. Impact: The verdict implies that the handset industry will now compete more fiercely in design‚ as well as in technology‚ eroding the profitability of handset makers and parts suppliers. On the positive side‚ the battles should
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analysis of the Samsung company because I spend a full year in South-Korea‚ from july 2011 until august 2012. Hence‚ Samsung is an extremely important conglomerate in this country‚ working there is for many considered as a « dream-job » and furthemore produce as much as 20% as the country total exports. Samsung is well known for their electronic product created by the electronic subsidiaries of the company‚ Sansung Electronics. Their flagship phone‚ currently being the Samsung Galaxy S3 sold over
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Company manufactures beverage containers and is one of the largest manufacturers of aluminum beverage cans in USA. The industry value chain: Purchase Raw Materials ( Produce Cans ( Distribution ( End Customers (Beverage Processors) Porter’s 5 Forces: |Suppliers |Four companies supplies aluminum; not many but still can choose. |Medium | |Customers |Most customers have between two and four suppliers to choose |High
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Which the shift is from wired to wireless services has made it possible for many entrants to come in. However the market currently seems saturated. The number of fixed telephone lines has been particularly stable and risen only 0.2 % CAGR over the last five year from 16.02 per 100 inhabitants to 16.22. Mobile phone subscriptions in Saudi Arabia are overwhelming at 174.43 per 100 inhabitants (Note that mobile
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External analysis How can a smartphone company use external analysis to gain competitive advantage? 1. Apply 5 forces model for the smartphone industry According to Hill and Jones‚ the five forces model serves the purpose to identify opportunities and threats in the external business environment‚ by analysing “competitive forces” (Hill & Jones‚ 2012‚ p. 42). Once created by Michel E. Porter this particular framework functioned as a useful tool for managers to approach the external analysis
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strong is the Samsung brand? Can Samsung pass Sony and became a top ten global brand? The strength of Samsung brand emanates from the brand management strategy adopted over a period of time through the various efforts undertaken by the company such as intensive R&D‚ good supplier relations‚SCM‚vertical integration‚ digital product innovation‚ etc. and the excellent Digit All campaign .. For domestic market‚ it had a dominant position. In the case of International markets‚ Samsung implements a
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competitiveness A key source of the company’s competitiveness is the continuous transformation of the business through diversification. Samsung achieved surprisingly strong results due to competitive pricing and a broadening portfolio of products catering to premium demand. This development differed from that of its competitors which had a difficult year and allowed Samsung to expand its market share. Strength of telecommunications businesses In 2002-2003 the firm’s advanced mobile phones with color-screens
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executive briefing RESEARCH Advanced Institute of Management Research www.aimresearch.org Building a strategy toolkit Lessons from business Written by: Paula Jarzabkowski‚ Aston Business School and AIM Research Monica Giulietti‚ Aston Business School and AIM Research Bruno Oliveira‚ Aston Business School and AIM Research AIM – the UK’s research initiative on management The Advanced Institute of Management Research (AIM) develops UK-based world-class management research. AIM seeks
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3.What can be done for Chinese mobile phone manufacturers to obtain competitiveness advantage through strategic shift? Methodology(1) 1.Porter’s Analysis Five Forces Methodology(1) 1.Porter’s Five Forces Analysis Methodology(2) 2.SWOT analysis Analysis 1.Porter’s Five Forces Analysis 1.Rivalry among existing competitors Samsung‚ Nokia ‚Huawei ‚ZTE‚ Lenovo 2.Threat of new entrants Example:Apple incorporated 3.Bargaining power of suppliers Hengyuan‚ Zhu (2006) points foreign manufacturers
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Samsung promotion Samsung puts great emphasis on its presentation and image in public. Promotion is highly important part of marketing mix and the company sets aside a sufficient and quite large budget for making the best to promote itself. Support of selling is highly intensive and always tries to react on the competition. There are many types of promotion. Samsung uses three types of them. The first one is selective promotion. Selective promotion means that the company provides distribution
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