Samsung’s current Segmentation Strategy. · GEOGRAPHIC Samsung focuses on rural area as well. It has Samsung Guru Segment for rural areas as well as Galaxy segment for urban areas. Samsung is one of the largest manufacturers of mobile phones‚ so they say Samsung has something for everyone. · DEMOGRAPHIC Samsung has mobile phones for youth‚ age of 16-29‚ for businessmen etc. for middleclass youth it has Samsung Guru which is for govt. lower class workers also. Guru has many
Free Mobile phone
Q. What was Samsung Electronics target‚ how did it change and what is a best way for it to change in the future with the changing external environment? When Samsung Electronics started out by purchasing the first wafer production in Korea called the Korea Semiconductor Company. Kun hee Lee saw the potential in the semiconductor industry‚ and the investment will offer higher offer higher growth rates. Since the company was relying on labor-intensive assembly lines‚ importing semiconductors and
Premium Lee Kun-hee Semiconductor Samsung Electronics
On June 29‚ 2007‚ Apple Inc. launched sales of the iPhone at Apple and AT&T stores across the country. Many hours earlier‚ enthusiastic customers lined up outside stores to get the first iPhone in their hands. The iPhone is more than just a breakthrough mobile-phone device. It is a strategy that may expand Apple’s sphere of influence. Apple elegantly combined a mobile phone‚ mp3 player‚ and personal digital assistant (PDA) on the same machine characterized by its unique‚ innovative design. On July
Premium Mobile phone
The iPhone The iPhone has been one of the most influencial technological feats of this decade. For those who do not own one envy it‚ and those who posses it cannot go throughout their daily routine without it. One of the most sought after items on today’s market‚ the iPhone is Apple’s flagship device alongside the iPad. With the wide variety of features and downloadable content the iPhone makes virtually anything possible in the palm of your hand. Having personal experience with the iPhone I can
Premium Mobile phone Apple Inc. Smartphone
iPhone Strategic Intent Apple – A Company • Apple was founded on April 1‚ 1976 by Steve Jobs‚ Steve Wozniak‚ and Ronald Wayne to sell the Apple I personal computer kit. • Focused on designing and manufacturing consumer electronics and closely related software products. iPhone Strategic Intent Strategic Intent behind iPhone • Develops‚ sells‚ and supports a series of personal computers‚ portable media players‚ computer software‚ and computer hardware accessories. • Apple is the early
Premium Apple Inc. Steve Jobs Personal computer
Product Life Cycle analysis of the iPhone 4: The product life cycle implies that each product goes through each of the stages in a particular order over a certain period of time. However‚ this is not the case for the iPhone4. Due to the previous success of the former models and Apple’s well-known brand‚ the iPhone 4 when introduced went straight into the growth. This is evident due to the fact that upon the announcement of its availability by Apple‚ customers then went and pre-ordered the phone
Premium Apple Inc. Mobile phone App Store
be introduced is the iPhone. Aside from the multiple grammatical errors in the article‚ I found it interesting that there was a situation where there is an extremely high demand for a product but no supply. Due to the lack of sellers in the market‚ it has created an illegal black market monopoly for the iPhone. The legal way to supply cell phones in China involves a monopoly of two state-owned companies that act as cellular operators who demand a profit-share on the iPhone. This is one of the few
Premium Mobile phone Cellular network
Comparison between Apple and Samsung Mention to smartphones‚ the first two brands flashing into my mind are Apple and Samsung. The top five smartphone vendor market share in 2011 is 17% for Samsung and 18.8% for Apple. In 2012‚ they become 30.4% and 16.9%. These two leading IT companies do compete in some other products‚ such as desktops and laptops. However‚ the fiercest competitive product is smartphone because both of them own their own advantages. We can figure out their emphasis and strategy
Premium Smartphone Gross margin Revenue
LIBERTY UNIVERSITY MMPG: Position/Competition/Branding of Apple iPhone OLAMIDE O. BELLO 11/20/2012 STRATEGIC MARKETING MANAGEMENT (BUSINESS 520) PROFESSOR: DR. ANDREW HONEYCUTT Smart Phone Market Samsung‚ the Korean tech giant‚ is the leader in the Smartphone following the third quarter‚ extending its lead over Apple (Gartner ’s report released on Wednesday this week). The Android-based Galaxy smart phones have a very strong sales compare to Apple which makes android the lead in the
Premium Smartphone Motorola
Case 8 – Samsung: From Gallop to Run 1. Samsung in 1993 was commonly noted for copying the higher technological powers like Sony and selling a cheaper‚ and not as good quality devices to customers. Instead of leading the way they were simply walking in the already paved path of tech world. When Lee Kun-hee became CEO of Samsung Industries he had it in his mind to become a leader. With a large investment in research and development he made that dream possible by hiring on plenty of fresh‚ young
Premium Product management Product life cycle management New product development