SAMSUNG ELECTRONICS ANNUAL REPORT 2006 Contents 2006 Financial Highlights Performance Summary by Business Creation Message from the Board Message from the CEO Product Highlights 2006 Product Highlight 01 02 04 06 10 18 Innovation Business Overview Digital Media Telecommunication Networks Digital Appliances Semiconductors LCDs 22 23 26 29 32 35 Premium Brand Design Marketing Research and Development 40 42 46 Communication Corporate Citizenship Co-prosperity Green Management
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decreased. Also‚ Samsung has the multiple products to sustain itself and high brand value. Besides‚ Samsung has its own advantages: Lower-cost structure: located main R&D facility and fabs at a single site High investment in R&D to maintain technology lead Multiple product segments(LCD‚ Mobile Phones) Financial stability Created high brand value 3. How much of Samsung’s performance is based on its reputed low-cost advantage? According to Exhibit 7a‚ In 2003 Samsung enjoyed a cost advantage
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►Samsung • Assessing the opportunity and the Situation - Understanding the situation ►What was Samsung’s financial situation like? Samsung was experiencing a steep financial setback ►Who was responsible for Samsung’s situation? China was able to put cheaper products on the market ►Describe Samsung’s ‘cost-driven competitive strategy’ until the mid-1990: Samsung produced technical components for firms with better-known brands Samsung sold me-too consumer products ►What did Samsung need to
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The BCG Matrix has a few different names. It is also called the Growth-Share Matrix‚ Portfolio Analysis‚ and The Boston Matrix. Management consultants at the Boston Consulting Group developed their matrix in the early 1970s. They designed it to help managers at large corporations decide which business units they should invest in Mindtools.com‚ 2014). So‚ which areas of the business deserve more resources and investment? The BCG Matrix consists of four categories based on the growth rate of the industry
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Microsoft and Nokia. This ‘transformation’‚ turning Microsoft into a ‘devices and services’ company‚ is key to the company’s continuing survival‚ and would be impossible without Nokia. Here are four reasons why the acquisition had to happen: Microsoft need to keep its momentum Recent industry figures have shown Microsoft’s Windows Phone 8 posting its highest ever market share allowing the mobile OS to leapfrog BlackBerry and become the third-most popular globally. This means that Windows Phone
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Marketing Plan For Samsung Electronics Kent State University East Liverpool BMRT 21050-300 Joseph Gillis Spring 2013 Table of Contents l. Executive Summary ll. Environmental Analysis A. Marketing Environment B. Target Market C. Current Marketing Objectives and Performance lll. SWOT Analysis A. Strengths B. Weaknesses C. Opportunities D. Threats lV. Marketing Objectives V. Marketing Strategies A. Target Market B. Marketing
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8 9.0 Conclusion…………………………..................................................................8 10.0 References…………………………..................................................................9 Executive Summary This report will discuss whether Samsung Group can establish a company in Malaysia. The report will be divided into two parts: external environment and SWOT analysis of the external
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Study on the Apple Lawsuit against Samsung: Intellectual property is defined as a work or invention that is the result of creativity‚ such as a document or a design‚ to which one has rights and for which one may apply for a patent/copyright/trademark. Apple has succeeded in winning a lawsuit against Samsung. This patent war between the two leading smart phone companies‚ ended up in Samsung having to pay apple more than $1bn in damages. This is a result of Samsung having supposedly infringed some
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The GE matrix is an alternative technique used in brand marketing and product management to help a company decide what product(s) to add to its product portfolio‚ and which market opportunities are worthy of continued investment. Also known as the ’Directional Policy Matrix‚ ’ the GE multi-factor model was first developed by General Electric in the 1970s. Conceptually‚ the GE Matrix is similar to the Boston Box as it is plotted on a two-dimensional grid. In most versions of the matrix: * the
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Even then‚ overcoming issues such as customer loyalty and switching costs would be another large barrier to entry. The threat of substitutes (High) For Samsung‚ almost any phone that performs the same functions as a Samsung phone could be considered a substitute. This includes other devices running the Android OS and not made by Samsung‚ (Motorola Droid comes to mind) as well as other devices like the Apple iPhone or Blackberry. All of these are in high abundance with similar cost and highly
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