The current issue and full text archive of this journal is available at www.emeraldinsight.com/0309-0566.htm EJM 44‚7/8 Consumer responses to brand extensions: a comprehensive model ´ ´ Eva Martınez and Jose M. Pina ´ Facultad de Ciencias Economicas y Empresariales‚ The University of Zaragoza‚ Zaragoza‚ Spain Abstract Purpose – This paper aims to understand the reciprocal spill-over effects of brand extensions by testing a comprehensive model that gathers both the brand extension evaluation
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decreased. Also‚ Samsung has the multiple products to sustain itself and high brand value. Besides‚ Samsung has its own advantages: Lower-cost structure: located main R&D facility and fabs at a single site High investment in R&D to maintain technology lead Multiple product segments(LCD‚ Mobile Phones) Financial stability Created high brand value 3. How much of Samsung’s performance is based on its reputed low-cost advantage? According to Exhibit 7a‚ In 2003 Samsung enjoyed a cost advantage
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►Samsung • Assessing the opportunity and the Situation - Understanding the situation ►What was Samsung’s financial situation like? Samsung was experiencing a steep financial setback ►Who was responsible for Samsung’s situation? China was able to put cheaper products on the market ►Describe Samsung’s ‘cost-driven competitive strategy’ until the mid-1990: Samsung produced technical components for firms with better-known brands Samsung sold me-too consumer products ►What did Samsung need to
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Gender Gaps in Education Not too long ago there have been rising signs of important changes in gender differences on individuals’ experiences in the education system. Even though the results for both genders have improved over the years‚ the girls’ improvement rate has been faster than the boys and an important‚ big gap has opened up. A national survey found that girls scored higher in all tests. The results were that sixty-two percent of girls were able to focus on their work without supervision
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year alone. These students may consider taking a gap year. A gap year (otherwise known as a deferred year or year off) is a period of time in which students take a break from formal education in order to travel‚ volunteer‚ study‚ intern‚ work‚ perform research‚ or any combination of these activities. A gap year can be immensely beneficial to students to gain a sense of identity‚ improve their education‚ and help strengthen their career choice. With a gap year students are able to gain independence‚
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Microsoft and Nokia. This ‘transformation’‚ turning Microsoft into a ‘devices and services’ company‚ is key to the company’s continuing survival‚ and would be impossible without Nokia. Here are four reasons why the acquisition had to happen: Microsoft need to keep its momentum Recent industry figures have shown Microsoft’s Windows Phone 8 posting its highest ever market share allowing the mobile OS to leapfrog BlackBerry and become the third-most popular globally. This means that Windows Phone
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releasing tablets. One of the most widely hyped and widely owned non-iPad tablets is the Samsung Galaxy Tab. After an earlier effort‚ Samsung released the Galaxy Tab 10.1 and is going to release the Galaxy Tab 8.9 soon” (Sam Costello‚ iPad vs. Samsung Galaxy Tab). “According to IDC‚ Apple was the number one tablet vendor in 2013 and took nearly 40% of the market‚ largely due to the smaller and cheaper iPad Mini. Samsung was number two with almost 18% of the market‚ followed by Asus and Amazon” (Steve Kovach
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examines the adaptation of the customer personality and brand personality and the effect of it on Attitudinal and behavioural loyalty and brand equity in the mobile phone industry in Tehran. Sample of study is 400 actual and potential customers of Samsung mobile in Tehran. The results show that adoption of brand personality and personality traits improve attitude and behavioural loyalty brand and brand equity. Keywords: Consumer Personality Trait‚ Brand Personality‚ Brand Loyalty‚ Brand Equity DOI:10
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TH GAP The Wealth Gap In Hong Kong Comparing to the near area‚like Singapore‚Hong Kong’s Gini coefficient is more higher and ranked top in the world.Even the wealth gap is not common in western societies‚however‚it is no doubt that wealth gap has threatened the Hong Kong most. With the change of economic mode in Hong Kong ‚it trend to knowledge-based economy rather than manufacturing industry so that a large number of worker are unemployed immediately‚in the other hand‚a lot of high-class people
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The pay gap affects women from all backgrounds‚ at all ages‚ and of all levels of education. In the U.S.‚ the gap stands at 64%‚ which means that women earn about two-thirds of what men make for similar work. That’s actually worse than last year‚ when gap was 66%. “The U.S. now ranks 74th in wage equality among 145 countries.” Well according to World Economic Forum‚ in the year 2133 women’s earning will finally match their male coworkers. The World Economic Forum believes it will take another 118
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