Case Study of Samsung’s Mobile Phone Business I. Introduction For Samsung Electronics‚ 2003 was a watershed year. It successfully positioned itself as one of the world’s best mobile phone manufacturers and its products were featured all over the media. Many were calling its mobile phones as “the best gift for Christmas”1 or “the Mercedes of mobile phones.”2 Samsung’s achievements were particularly remarkable considering that its primary focus had previously been in semiconductors and home appliances
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Application of Microeconomics concepts 1. Apple: ‘We can’t keep up with demand’ Global passion for Apple unabated as consumer demand outstrips supply across iPhone‚iPad and iMac ranges‚ Apple says. As Apple announced record profits‚ chief executive Tim Cook confirmed that even supplies of older‚ cheaper models of the iPhone were not enough to satisfy demand‚ and that sales of iMacs fell primarily because the company could not make the new design fast enough. He added that iPad Mini demand‚ too
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Chapter 25 – Knowledge Gap -The knowledge gap hypothesis presumes that you will know more about these topics than people whose educational level is lower than yours‚ even if the topics don’t directly concern your everyday life. -Stated by Tichenor‚ Donohue and Olien in their 1970 article they said the population is divided into two distinct segments: a group of better educated people who know more about most things and those with low education who know less. -Low Socio-economic status (SES)
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The Stubborn Gender Gap When a congressional committee hearing presented an all-male panel of witnesses to discuss female contraception last month‚ Carolyn Moloney made news by demanding‚ “Where are the women?” Nearly 50 years after the modern women’s movement began‚ such omissions remain common- and yet many people assume the battle for equality is largely over. Perfectly nice guys will say to me‚ “You must be so happy you’ve won!” reports Gloria Steinem. I say‚ “But are you working for a women
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Another key factor in understanding problems faced by Samsung in dealing with the new generation of “digital natives” is to understand not only broad national traits mentioned before‚ but specifically the work ethics prevalent in Korean businesses. The case mentions that South Korea has the longest working week hours among all OECD countries. But this information appears dry until you realize specific reasons why those hours are so long. Some of the examples are: Our recommendation in hiring an
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Even then‚ overcoming issues such as customer loyalty and switching costs would be another large barrier to entry. The threat of substitutes (High) For Samsung‚ almost any phone that performs the same functions as a Samsung phone could be considered a substitute. This includes other devices running the Android OS and not made by Samsung‚ (Motorola Droid comes to mind) as well as other devices like the Apple iPhone or Blackberry. All of these are in high abundance with similar cost and highly
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Is the generation gap myth or reality It’s well known that new time demands new way of thinking. New way of thinking demands new way of acting. New way of acting arouses misunderstanding on the part of older generation. People usually get used to certain things and some dead small changes can frighten them. Thus‚ trying to avoid the negative feeling of fear older people try to avoid new trends and spirits of the time. On the other hand‚ youngsters are eager to introduce some desperately
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Summery Samsung Electronics has proven to the business world that they are one of the mostprestigious technology companies in the industry. With more technology advancements thanour market can handle at this point and time‚ Samsung has paved the way for the future inelectronics. One of the most popular new “toys” in the market today‚ is the unbelievable 3D TV.The first 3D TV was launched in March of 2010‚ and has already had a major impact on themarket. With the release earlier this year‚ Samsung dominated
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The generational gap is a term popularized in Western countries during the 1960s referring to differences between people of younger generations and their elders‚ especially between children and their parents.[1] Although some generational differences have existed throughout history‚ modern generational gaps have often been attributed to rapid cultural change in the postmodern period‚ particularly with respect to such matters as musical tastes‚ fashion‚ culture and politics. These changes are assumed
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A gap of sky Youth is a difficult stage in life‚ both physically‚ but also mentally. This can sometimes be very difficult for young people if they are not given the support they need. Age gives certain responsibilities‚ and it is up to each individual to carry out these burdens. Several important choices are made at this point in life. With all the pressure from ones surroundings‚ one may feel the need to escape from reality by the use of drugs. This drug abuse could express the protest of responsibility
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