SAMSUNG GALAXY TAB 2 Course Name: Marketing Communication Course Code: MKTG1257 Instructor: Melvin Fernando IMC Plan RMIT International University Bachelor of Commerce Program ASSIGNMENT COVER PAGE Your assessment will not be accepted unless all fields below are completed Subject Code: | MKTG1257 | Subject Name: | Marketing Communication | Location where you study: | Saigon South Campus | Title of Assignment: | IMC Plan | File(s) Submitted
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MARKETING MIX OF SAMSUNG Samsung is a South Korean multinational company‚ founded by Lee Byung Chull‚ in the year 1938. It entered the electronics industry in the late 1960s. Since 1990s‚ Samsung has globalized its electronics‚ mainly mobile phones‚ which have become its major source of income. The Samsung galaxy series is one of the brand builders for Samsung and hence we will discussing the marketing mix of Samsung Galaxy. Despite the competition from similar companies‚ Samsung is growing manifold
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releasing tablets. One of the most widely hyped and widely owned non-iPad tablets is the Samsung Galaxy Tab. After an earlier effort‚ Samsung released the Galaxy Tab 10.1 and is going to release the Galaxy Tab 8.9 soon” (Sam Costello‚ iPad vs. Samsung Galaxy Tab). “According to IDC‚ Apple was the number one tablet vendor in 2013 and took nearly 40% of the market‚ largely due to the smaller and cheaper iPad Mini. Samsung was number two with almost 18% of the market‚ followed by Asus and Amazon” (Steve Kovach
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Even then‚ overcoming issues such as customer loyalty and switching costs would be another large barrier to entry. The threat of substitutes (High) For Samsung‚ almost any phone that performs the same functions as a Samsung phone could be considered a substitute. This includes other devices running the Android OS and not made by Samsung‚ (Motorola Droid comes to mind) as well as other devices like the Apple iPhone or Blackberry. All of these are in high abundance with similar cost and highly
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Samsung Case Study 1. How was Samsung able to go from copycat brand to product leader? In 1993‚ Lee unveiled “new management” which is a top-to-bottom strategy for the Samsung Company. The goal of the new management is making Samsung become a premier brand that would dethrone Sony as the biggest consumer electronics firm in the world. Samsung then hired a new group of young designers who creates sleek‚ bold‚ and beautiful product targeting high-end users. Also‚ Samsung abandoned low-end distributers
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war of Apple and Samsung As well as you known that Apple and Samsung are good partner‚ between the two companies‚ they have lots of cooperation. The earliest cooperation between Apple and Samsung was in the 2007‚ before Apples Company issued IPhone; the Apple Company realized that if they want the mobile phone has good performance‚ they need good chip to support the phone; therefore‚ they found Samsung Company‚ and they began the cooperation. From 2007 to 2012‚ the Samsung Company is providing
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W.O.T Analysis of Samsung Telecommunications Strength 1. In 2007‚ Samsung Telecommunication reported growth of over 40% and became the second largest mobile device manufacturer in the world. 2. Samsung sold more than 300 million mobile devices which was a close second after Nokia with 300.6 million mobile devices sold in the first three quarter of 2011. 3. As of Q3 2012‚ Samsung is the largest manufacturer of devices running Google Android with a 46% market share. Nevertheless‚ Samsung mobile
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Samsung was founded by Byung-Chull Lee in 1938 when Byung-Chull Lee came to the nearby Daegu city. It was a small trading company with 40 employees. The word of Samsung means ‘three stars’ in Korea which represents big‚ numerous and powerful. Byung-Chull Lee established a sugar factory in South Korea in 1953. In his opinion‚ this act is important because this is the first manufacturer factory built after the Korean War. In 1960s‚ Samsung moved into various service businesses. Examples of the service
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Case Study Analysis Samsung Galaxy S4 Introduction Samsung‚ a giant conglomerate and member of the Fortune Global 500 list‚ started off with humble beginnings. Founded in 1936 as a small trading company in the small town of Taegu‚ Korea it began by selling‚ “dried Korean fish‚ vegetables‚ and fruit to Manchuria and Beijing.” (Samsung.com). It quickly became one of the leading companies in Korea and the world by diversifying in many different industries ranging from heavy machinery‚ petrochemicals
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APPLE INC. VS SAMSUNG In Australia‚ the electronic industry is dominated by oligopoly. The two companies from the electronic industry‚ Apple Inc. and Samsung‚ control more than 46% of the market share just from smartphones which gives them dominance that has led to increased difficulties for other firms to enter the market‚ decreased prices for consumers and higher profits. The competition between these two industries also has caused uproars in employment issues‚ court cases and copyright controversies
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