examines the adaptation of the customer personality and brand personality and the effect of it on Attitudinal and behavioural loyalty and brand equity in the mobile phone industry in Tehran. Sample of study is 400 actual and potential customers of Samsung mobile in Tehran. The results show that adoption of brand personality and personality traits improve attitude and behavioural loyalty brand and brand equity. Keywords: Consumer Personality Trait‚ Brand Personality‚ Brand Loyalty‚ Brand Equity DOI:10
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Maslow’s hierarchy of needs‚ it’s a very good theory. There was five major things in the “Pyramid” they were Self-actualization‚ Esteem‚ love and belonging‚ safety needs‚ Physiological needs‚ they were called “deficiency needs”. ‚ if these "deficiency needs" are not met‚ the body gives no physical indication but the individual feels anxious and tense. Maslow’s theory suggests that the most basic level of needs must be met before the individual will strongly desire (or focus motivation upon) the secondary
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direct behavior. Here Maslow’s Need hierarchy explains motivation as coming from 5 levels of need that start out with Physiological needs and end with self actualization. Maslow’s assumed that needs once satisfied no longer motivate and so the person moves to the next need. Alderfer’s ERG theory only takes into consideration 3 levels‚ existence‚ relatedness and growth. ERG is similar to Maslow but differs in that Maslow thought that needs not satisfied in the hierarchy would stop a person from moving
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1. Core customer value of Samsung galaxy s 4 are more fun experience‚ shortening relationship with friends and family‚ simpler everyday live and healthy life care. - Actual component | Augmented component | -featuresSamsung Smart ScrollSamsung Smart Pause | -warrentyOne year | -designSuper-wide FULL HD ScreenSlim bodyUnique textured design | -after sale serviceStaff will solve the technical problem of the phones | -Quality levelhigh definition camera | -product supportManual provided
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Samsung is an excellent example that shows how a company from peripheral enters the global markets and becomes part of the core There are several factors for its success • The Government played a big role in providing initial capital and all other ingredients that company needs to stand on its foot in the domestic market. When the company started producing microwaves‚ government constructed the barriers for foreign firms to come and sell microwaves in Korea there by giving them protection from
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Brand Hierarchy BIC Corporation consists of various divisions including three main categories; stationery‚ shavers and lighter. It also contains other products‚ which include promotional products‚ BIC Sports and BIC phone. The brand hierarchy of BIC Corporation is well-shown in the figure 1. Figure 1. Brand hierarchy model of BIC Corporation BIC Stationery categorizes products based on their features and functions; writing‚ correction‚ marking‚ coloring and drawing. Main products of BIC Stationery
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Vision 2020 Samsung Electronics’ vision for the new decade is to "Inspire the World‚ Create the Future." We are committed to inspiring communities around the world by developing new technologies‚ innovative products and creative solutions. We are also committed to creating a brighter future by developing new value for our core networks: industry‚ partners and employees. Through these efforts‚ we hope to contribute to a better world and a richer experience for all. As part of our new vision
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Police hierarchy has been around since the late 1800s. Almost all law enforcement agencies follow the same organizational structure. Departments can have different variations of titles but essentially have the same functions and responsibilities. Rank is structured in a top down type of hierarchy. “This means that problems that cannot be solved at one level continue to rise through each hierarchical level until a resolution is reached” (Johnson‚ 1994). At the top we have chief‚ then assistant
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Assignment: 01 Unique number: 572313 QUESTION: 1 In my View‚ based on the movie Racial hierarchy is when there is a belief that some racial groups are favoured or superior than the other based on their racial groups. The lead characters in this movie are voiced by white actors of which in the movie both them and their kids are independent and modern hence they have spent most of their lives in the city. While most of the supporting cast is voiced by non-white actors of which in the movie they
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SUSTAINABLE ENTERPRISE MONITORING SYSTEM SAMSUNG ELECTRONICS (Samsung SDI) TABLE OF CONTENTS 1. Introduction to monitoring systems ............................................................................... 3 1.1 Dimensions ...................................................................................................................3 1.2 Indicators .....................................................................................................................
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