examines the adaptation of the customer personality and brand personality and the effect of it on Attitudinal and behavioural loyalty and brand equity in the mobile phone industry in Tehran. Sample of study is 400 actual and potential customers of Samsung mobile in Tehran. The results show that adoption of brand personality and personality traits improve attitude and behavioural loyalty brand and brand equity. Keywords: Consumer Personality Trait‚ Brand Personality‚ Brand Loyalty‚ Brand Equity DOI:10
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ertyuiopasdfghjklzxcvbnmqwert yuiopasdfghjklzxcvbnmqwertyui opasdfghjklzxcvbnmqwertyuiopa OB & HRM ASSIGNMENT Emirates Aviation College 1/31/2013 sdfghjklzxcvbnmqwertyuiopasdf Avinash Darshan – EAC0812376 ghjklzxcvbnmqwertyuiopasdfghj klzxcvbnmqwertyuiopasdfghjklz xcvbnmqwertyuiopasdfghjklzxcv bnmqwertyuiopasdfghjklzxcvbn mqwertyuiopasdfghjklzxcvbnmq wertyuiopasdfghjklzxcvbnmqwe rtyuiopasdfghjklzxcvbnmqwerty OB & HRM ASSIGNMENT Table of Contents Executive Summary ............................
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Summary The definition of HRM is the process of managing person in organizations. Recently‚ the purpose of HRM is to make profit for companies‚ increase employee’s creativity and innovation. According to Patteron (2006)‚ HRM could stimulate organizational development through facilitating the exploration of problems and promoting employees to expand their horizon and knowledge. In other words‚ HRM could develop organizational innovation through increasing employee creativity. In this situation
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importance of people in making these strategies a reality. With that in mind‚ there is a need now to look at HRM from a different perspective so that it can contribute to the achievement of the company aim and objectives. Human Resource Management (HRM) has always played a part in contributing to the success of the company either directly or indirectly. Like other areas of management‚ HRM is involves in setting policies‚ formulating plans and trying to make decisions for the benefit of both the
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Introduction: Human resource management (HRM) is a way of employment management which can create sustainable competitive advantage and add value by integrating employment policies‚ programs and practices (Bratton and Gold‚ 2003). According to Storey‚ HRM consists of two approaches in term of style: ¡®hard¡¯ and ¡®soft¡¯ approaches. Compare with personal management‚ HRM not only identifies the ¡®hard¡¯‚ which roots in the manpower planning approach‚ but also considers the ¡®soft¡¯‚ which focuses
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The main purpose of this article is to define the five major challenges in HRM. With the constant employee demands and constant negative consequences for employees‚ there has always been a need to satisfy them and provide them with benefits. HRM or human resource management is what looks into these types of issues and it focus on managing them efficiently and appropriately. The goal of this process addresses the most beneficial way to support employees while achieving results. Due to that
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percentage of HRM graduates employed in these Club and resort establishments within Luzon. Background of the study: The study is to determine the percentage of Hotel and Restaurant Management graduates who are immediately employed after finishing the degree. There are different job opportunities awaiting the HRM graduates‚ such as; working in different hotel departments like being assigned in the front office‚ F and B‚ housekeeping‚ marketing‚ security and public areas. Being an HRM graduate the
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Q1: What is HRM? the process of defining HRM leads us to two different definitions. The first definition of HRM is that it is the process of managing people in organizations in a structured and thorough manner. This covers the fields of staffing (hiring people)‚ retention of people‚ pay and perks setting and management‚ performance management‚ change management and taking care of exits from the company to round off the activities. The second definition of HRM encompasses the management of people
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1. Core customer value of Samsung galaxy s 4 are more fun experience‚ shortening relationship with friends and family‚ simpler everyday live and healthy life care. - Actual component | Augmented component | -featuresSamsung Smart ScrollSamsung Smart Pause | -warrentyOne year | -designSuper-wide FULL HD ScreenSlim bodyUnique textured design | -after sale serviceStaff will solve the technical problem of the phones | -Quality levelhigh definition camera | -product supportManual provided
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Samsung is an excellent example that shows how a company from peripheral enters the global markets and becomes part of the core There are several factors for its success • The Government played a big role in providing initial capital and all other ingredients that company needs to stand on its foot in the domestic market. When the company started producing microwaves‚ government constructed the barriers for foreign firms to come and sell microwaves in Korea there by giving them protection from
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