Samsung: Building a Great Brand Presented By: Michael Baccus‚ Marcial De Castro‚ Judith Dupin‚ Monica O’Neil‚ and José Santillán Marketing Management- MAR 3023-P80 October 5‚ 2011 Samsung grew its brand equity by 186 percent in just five years from 2000 to 2005. “Brand equity is the value of the brand name‚ its worth as an asset to the company
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Memo To: Kun Hee Lee‚ Chairman and CEO of Samsung Electronics From: Josh Graham‚ Senior Consultant‚ Whirlwind Consulting Co. Date: 28-Apr-08 Re: Emerging Chinese DRAM industry Executive Summary Whirlwind Consulting Company has reviewed the current position of Samsung in the semiconductor and memory chip industry‚ and has completed an extensive internal and external analysis to determine Samsung’s options in response to the threat of significant future expansion within the Chinese semiconductor industry
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Our project was implemented at Brgy 601 Zone 59 District VI‚ a small community V. Mapa Ext. Sta. Mesa‚ in the city of Manila. Our group opts to choose this barangay because of its nearness and at the same time‚ our group leader’s residence is located there. The place was a typical urban community with single story houses‚ children playing in the streets‚ bystanders in some benches‚ single small scale businesses like convenience stores and street carts as among the common things that you could see
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Kashun Davis TMAN 680 Fall 2012 Balanced Scorecard: Samsung Samsung is the technology-based organization that will be the subject for my Balanced Scorecard. Founded in 1938 in Seoul‚ South Korea‚ Samsung Electronics Co. Ltd. engages in the manufacture‚ distribution‚ and sale of finished electronic products and device solutions worldwide. They offer consumer products‚ including mobile phones‚ tablets‚ televisions‚ Blu-rays‚ DVD players‚ home theaters‚ multimedia players; home appliances‚ such as
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Transforming Education Transforming India LETTER 2012 www.lpu.in Table of Content Introduction to Fatletter Freshmen Induction 2012 Lovely Professional University Campus Terminologies and abbreviations Academics and Examination Fee and Accounts UMS We Value what you say (Student Relationship) Parent Relationship Student Activities Residential Services Health Services Safety and Security Wannabuy Support Services Facilities available outside campus Vendors Details Academic Calender List
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Project Report submitted as a partial requirement for the award of Master of Business Administration (M.B.A) Degree to CUSTOMER PERCEPTION TOWARDS AFTER SALES SERVICE OF SAMSUNG With special Reference to Kanpur Directorate of Distance Education Madurai Kamaraj University‚ Madurai Under the Guidance of Scholar Prof. M.A. Naqvi Mukesh Mathur Director‚ College of Management Studies‚ (Enroll.No.12345789 ) Kanpur-208001
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1.0 Introduction APPLE Apple Inc.‚ formerly Apple Computer‚ Inc.‚ which is a multinational corporation that creates consumer electronics‚ computer software‚ and commercial servers‚ and a digital distributor of media content. On 1 April 1976‚ Apple was established in Cupertino‚ California and incorporated on 3 January 1977. The founders are Steve Jobs and Steve Wozniak who started with a Apple’s computer company in the year 1976. Apple has expanded into a very complex company that specializes
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A Miracle? – Nibco’s Successful ERP Implementation Table of Contents 1. Executive Summary 4 2. Statement of Issues 4 2.1 The Background 4 2.2 The Need for Integration – Key Drivers for the Solution Change 5 2.3 Organizational Risks during the ERP Implementation 6 2.3.1 On Budget 6 2.3.2 The functionality must work‚ there was no other alternative 6 2.3.3 The Implementation had to be on time 6 2.3.4 Business Process Change 7 2
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factors for the first NIKE-i2 ERP-SCM implementation? All ERP implementations have risks associated that can lead to failure situations. The complexity of ERP systems together with demanding business environment‚ represent big challenges for companies when implementing an ERP. In the case of Nike‚ the situation is even more challenging because of the worldwide ERP deployment‚ and the large and complex scope of the project. Inevitably‚ and like all ERP implementations‚ Nike-i2’s project faced complications
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The battle between Apple and Samsung that defined a Smartphone generation. Since‚ the establishment of a brand called “IPhone” which is a high-end cell-phone which was unveiled in 2007. Furthermore‚ it was the one and only Smartphone in the market. In 2009‚ Samsung the Apple’s supplier made a shocking device that is similar to Apple’s IPhone called “Samsung Galaxy” which started a war that will never end. (Kurt Eichenwald‚ 2014). After the betrayal from Samsung to Apple which made it seek redemption
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