Samsung marketing plan Samsung recently launched the latest iteration of its flagship mobile in India‚ Samsung Galaxy S-4. For the first time Samsung included India in its global launch (for a major product) even before the United States. I remember a time when companies used to launch their flagship product (in India) almost a year after their global launch. Samsung has also stated that it will soon start manufacturing this phone in India. This goes on to show how important Indian market has become
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Samsung India has bagged two awards in the ‘Excellent Category’ and one in the ‘Distinguished Category’ at the International Quality Circle Convention 2002 organised by the Quality Circle Forum of India in Lucknow this month. Besides India‚ 19 countries participated in the convention‚ which was attended by more than 1‚100 delegates from various countries like Japan‚ South Korea‚ Malaysia‚ Singapore‚ Thailand and India. A total of 30 delegates‚ comprising three groups‚ participated in the QCFI
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The current issue and full text archive of this journal is available at www.emeraldinsight.com/0309-0566.htm EJM 44‚7/8 Consumer responses to brand extensions: a comprehensive model ´ ´ Eva Martınez and Jose M. Pina ´ Facultad de Ciencias Economicas y Empresariales‚ The University of Zaragoza‚ Zaragoza‚ Spain Abstract Purpose – This paper aims to understand the reciprocal spill-over effects of brand extensions by testing a comprehensive model that gathers both the brand extension evaluation
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Sony’s new strategy to beat Samsung so samsung should bring some innovations to maintain no.1 position TOKYO: Sony Corp.‚ struggling to return its television business to profit‚ may pass Samsung Electronics Co. this year as the top seller of flat-screen TVs in India‚ the fastest-growing major market‚ researcher DisplaySearch said. In a shift from an earlier strategy that focused on India’s wealthiest shoppers‚ Sony has gained market share by offering cheaper models and expanding its distribution
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Marketing strategies of Samsung in India Scenario in the consumers Durables sector:- Prior to liberalisation‚ the Consumer Durables sector in India was restricted to a handful of domestic players like Godrej‚ Allwyn‚ Kelvinator and Voltas. Together‚ they controlled nearly 90% of the market. They were first superceded by players like BPL and Videocon in the early 1990s‚ which invested in brand-building and in enhancing distribution and service channels. Then‚ with liberalisation came a spate
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The Marketing Team Samsung has its marketing team which named Global Marketing Team. The team alone is breaking down into three layers: Marketing Strategy team‚ Regional Strategy team and Product Strategy team. Marketing Strategy team’s main task is to develop global marketing strategy; that is‚ to develop marketing strategy in international-wide. The core message that the company wanted to convey should be shown inside every promotional activities international-wise. Regional Strategy team’s
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founded Samsung in March 1‚ 1938. Byung-Chull Lee started the company in Taegu‚ Korea with only 30‚000 won‚ and it was originally focused on trade export‚ selling dried fish‚ vegetables‚ and fruit to the cities of Manchuria and Beijing. A few years later after Samsung was founded‚ the company acquired its own flour mills and confectionary machines‚ later on they got their own manufacturing and sales operations‚ and eventually evolved to become the modern corporation that is known today. Samsung has
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“Samsung” case study 1. Introduction: Samsung Electronics Company‚ henceforth called “Samsung” in this case‚ was established in 1969 to manufacture black-and-white TV sets. In 1974‚ Samsung‚ which was a producer of low-end consumer electronics‚ purchased Korea Semiconductor Company and began its semiconductor industry. Under the leadership of the chairman of Samsung Group‚ Kun He Lee‚ Samsung has risen‚ with a remarkable speed‚ to become the world’s leading memory producer‚ ranking 2nd just behind
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More companies may enter the market‚ and competitors or even Samsung contractors can maneuver around patents to create similar devices. Samsung has linked product lines‚ which means that if one product line fails due to its own reasons other product lines will also suffer. Unlike Samsung‚ their competitors like Nokia has only focused in one segment and put much effort on it. Besides‚ the products made from China was very economic so Samsung could have a high competitive with their products. Retail chains
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Everyday‚ more than a quarter of all Samsung employees—40‚000 people—engage in research and development to discover the next generation of powerhouse products that will take everyday life beyond the ordinary—beyond imagination. R&D at Samsung Innovation is crucial to Samsung’s business. As new technologies are being constantly introduced to the market‚ speed is essential for remain-ing competitive in today’s digital era‚ and new markets have to be pioneered continuously.Through the interplay
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