Case Study - III Samsung – The Making of a Global Brand Q. No 1. By 2002‚ Samsung was rated as one of the top 3 players in the global mobile handset market. Analysts attributed Samsung’s success to its marketing initiatives. Discuss the role of marketing in Samsung’s success. Answer: Samsung’s vision was to become the leader in the emerging digital convergence era‚ which is defined by two trends: combining different technologies in one product‚ and linking multiple technologies through one
Premium Marketing Advertising Brand
Maintaining the “Single Samsung” Spirit: New Challenges in a Changing Environment Caryn Ng Kar Yan B1102572 Keah Mei Sian B1102580 Nur Fathiha Bte Johan Ariffin B1100381 Mohd Roshan bin Mohd Yusop B0101223 Sarkunarajah S B1001971 Wan Arjunaidi Bin Awang @ Wan Abdul Halim E0300073 Abstract Samsung portrayed a very interesting and impressive success story in every aspect of development. Although they were hit hard by financial crisis in 2009‚ Samsung survived the ordeal with
Premium South Korea
based on Samsung‚ electronic Multinational Corporation. It gives a PESTEL examination‚ SWOT analysis‚ Segmentation and marketing mix elements. Samsung ’s uniqueness is delineated from its earth shattering way to deal with business. This organization was established in 1938 by Lee Byung-chull as a minor. It propelled in its operation driving Lee to empty the central command to Seoul In 1947. Be that as it may‚ the steadiness of the organization was disturbed by the 1954 war. Right now‚ Samsung is Multinational
Premium Marketing Samsung Group Strategic management
►Samsung • Assessing the opportunity and the Situation - Understanding the situation ►What was Samsung’s financial situation like? Samsung was experiencing a steep financial setback ►Who was responsible for Samsung’s situation? China was able to put cheaper products on the market ►Describe Samsung’s ‘cost-driven competitive strategy’ until the mid-1990: Samsung produced technical components for firms with better-known brands Samsung sold me-too consumer products ►What did Samsung need to
Premium Innovation Product management Marketing
Samsung Background Samsung is a Korean company that has risen to prominence in many fields over the years. The size and the scope of the company is almost unimaginable‚ as they are one of the largest and most diverse companies in the world. While the company is mostly known for their technology division (cell phones‚ radios‚ MP3 players‚ computer screens‚ and the like) they have many other divisions as well. The company has expanded from a humble storefront launched in the late 1930s to the largest
Premium Korean War South Korea World War II
Samsung brand strengths Master branding strategy Samsung has managed to avoid excessive and unrelated diversification and channeled their resources around one or two dominant businesses. Samsung was previously engaged in manufacturing lower-end consumer electronics under a handful of brand names including Wiseview‚ Tantus‚ and Yepp‚ none of which meant much to consumers. To counter this negative trait‚ Samsung’s management decided to move up the value chain in an attempt to build a stronger identity;
Premium Brand Marketing Advertising
Chapter 1 INTRODUCTION a. Project Context Education is generally described as “the process of receiving or giving systematic instruction.” It is a basic human right because it is considered one of the fundamental guarantees that enable an individual to live his full potential as a human being. In line with this‚ the 1987 Philippine Constitution states that‚ “The State shall establish‚ maintain‚ and support a complete‚ adequate‚ and integrated system of education relevant to the
Premium Education Learning
Employee Retention-Talent Management Organizations need to be possessive about the employees-The stronger organization’s possessiveness –the longer are the employees are retained Abstract-Talent is the critical success factor to any organization. Talent pool management is the most challenging area to any organization. The challenge of finding‚ attracting‚ developing and retaining the right talent is taking up a major part of management and once the right talent is found the next demanding job
Premium Talent management Employment Costs
4‚ p109-155‚ 47p‚ 34 Charts‚ 20 Graphs This includes the strategy of the organisation‚ the innovation strategy‚ the culture in the organisation towards risk-taking and change‚ the motivation of employees‚ cross functional learning‚ knowledge management and the use of internal and external networks. “Employees’ willingness to take risks very much depends on the existence of a ”noblame” culture. A strong culture fosters innovation only if it is built on norms such as accepting failure…” (Goffin
Premium Samsung Electronics Samsung Group South Korea
Assessment/evidence gathering conditions Each assessment component is recorded as either Satisfactory (S) or Not Satisfactory (NS). A student can only achieve competence when all assessment components listed under Purpose of the assessment section are Satisfactory. Your trainer will give you feedback after the completion of each assessment. A student who is assessed as NS (Not Satisfactory) is eligible for re-assessment. Resources required for this Assessment All documents must be created in
Premium Samsung Group Negative feedback Samsung Electronics