2012‚ which was 44.1% more than in 2011. -Top Five Smartphone Vendors‚ Shipments‚ and Market Share Calendar Year 2012 (Units in Millions) Vendor 2012 Unit Shipments 2012 Market Share 2011 Unit Shipments 2011 Market Share Year over Year Change 1. Samsung 215.8 30.3% 94.2 19.0% 129.1% 2. Apple 135.9 19.1% 93.1 18.8% 46.9% 3. Nokia 35.1 4.9% 77.3 15.6% -54.6% 4. HTC 32.6 4.6% 43.6 8.8% -25.2% 5. Research In Motion 32.5 4.6% 51.1 10.3% -36.4% Others 260.7 36.5% 135.3 27.5% 92.7% Total 712.6 100
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Samsung Electronics case study The Samsung Electronics Company was the largest conglomerate in South Korea. The total net sales of the Samsung Group were $135 billion in 2004. It has 337 overseas operations in 58 countries. Electronic‚ finance‚ and trade and services were the three core sectors within the Samsung Group. Semiconductor products were classified into two different categories of chips‚ which are memory and logic. To focus on the global memory chip industry
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strong is the Samsung brand? Can Samsung pass Sony and became a top ten global brand? The strength of Samsung brand emanates from the brand management strategy adopted over a period of time through the various efforts undertaken by the company such as intensive R&D‚ good supplier relations‚SCM‚vertical integration‚ digital product innovation‚ etc. and the excellent Digit All campaign .. For domestic market‚ it had a dominant position. In the case of International markets‚ Samsung implements a
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1994-1996 Becoming a Global Force New Management is more than a mere re-engineering of SAMSUNG but rather an entire revolution dedicated to making world-class products‚ providing total customer satisfaction‚ and being a good corporate citizen. In retrospect‚ New Management was a decisive turning point for SAMSUNG‚ the moment when the entire company was repositioned on the basis of "Quality first." During this period‚ 17 different products - from semiconductors to computer monitors‚ TFT-LCD screens
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competitiveness A key source of the company’s competitiveness is the continuous transformation of the business through diversification. Samsung achieved surprisingly strong results due to competitive pricing and a broadening portfolio of products catering to premium demand. This development differed from that of its competitors which had a difficult year and allowed Samsung to expand its market share. Strength of telecommunications businesses In 2002-2003 the firm’s advanced mobile phones with color-screens
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SAMSUNG ELECTRONICS‚ CO.LTD[->0]| STRATEGIC ANALYSI | ABSTRACT This document tends to review and analyze the strategic stance of Samsung Electronics‚ Co. Ltd using the tools of strategic analysis and business policy. BACKGROUND S amsung Electronics Co.‚ Ltd is one of the world’s largest technology companies in terms of revenues. It is the largest mobile phone maker and television manufacturer and second largest semiconductor chip producer. Samsung Electronics trades worldwide
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customer needs has generated a positive synergy for Samsung allowing the company to charge a premium for their niche component architecture. This competence of creating over 1‚200 different products has given rise to a series of interrelated reactions that are hard to imitate (inimitable) by others but are continually replicated by Samsung (appropriable). In this practice Samsung has developed close relationships with customers that are relying on Samsung as a partner in the development of specific memory
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The Samsung Group: The Samsung Group is a multinational conglomerate corporation headquartered in Samsung Town‚ Seoul‚ South Korea. The Samsung Group comprises numerous international affiliated businesses‚ most of them united under the Samsung brand including Samsung Electronics‚ the world’s largest technology company by sales; Samsung Heavy Industries‚ the world’s second largest shipbuilder; Samsung Engineering was ranked 35th‚ Samsung C&T 72nd in a 2009 ranking of 225 global construction firms
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759 Store is one of the famous supermarkets in Hong Kong. Many people love to buy 759 Store’ products because of the lowest prices. Their marketing strategy is “small profits‚ quick returns” which mean they sell their products at low price in order to increase the stock turnover rate and earn the profit faster. However‚ some research shows that the price of the local products in 759 Store are much lower than others competitors and some of other retailer shop owners pointed that 759 Store are underpricing
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To further encourage consumers to lead smarter lives‚ Samsung introduced a number of new mobile products‚ including the GALAXY Note‚ GALAXY Tab 7.7‚ the Wave 3 and the GALAXY WiFi 3.6. The GALAXY Note is a new category of product‚ developed through Samsung’s deep consumer understanding and insight. It combines core on-the-go benefits of various mobile devices while maintaining smartphone portability‚ to create a whole new user experience. The GALAXY Note has a 5.3” display which is the largest
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