Sony BRAVIA Executive Summary Sony India Private Limited was established on 17th November 1994. The products of Sony India include Bravia‚ Cyber-Shot‚ Vaio‚ Walkman‚ PlayStation‚ Xperia etc. For our market analysis‚ we have selected Bravia. Bravia stands for Best Resolution Audio Visual Integrated Architecture. Sony India sold 11 lakh Bravia televisions in the year 2012-13 and occupied the joint 2nd position with LG in the market with a market share of 21%. The impact of various microenvironmental
Premium Marketing
increasing and highly competitors so‚ there are many market share in the industry. Moreover‚ the airline industry is affected by the environmental (e.g. political‚ economics and etc.) that decreasing the number of passengers. At this point‚ there are many reasons‚ which have an affect on the airline industry to competitive among industry‚ so many airline companies need have developed their strategies to be more effectively in order to lead the market area. Emirates airline is one of the big company
Premium Airline Low-cost carrier Southwest Airlines
DEMAND AND SUPPLY OF LPG IN INDIA INTRODUCTION According to the latest scenario of the Natural Gas Analysis‚ the Natural Gas market in India is expected to be the one of the fastest growing in the world during the next two decades. Among its segments LPG has made a substantial progress to become the most convenient‚ cost effective and pollution free means of fuel‚ especially in the middle class segment. LPG market in India is not at all versatile and competitive. It’s a part of the Indian
Premium Supply and demand Rural Population
3 • The Product Life cycle and what steps the company is taking to revitalise its existing products. • The different communication strategies used by the company in advertising its products and the varying styles of television advertising carried out since McDonald’s launch in India. • The distribution and the supply chain network of the firm in India. • The SWOT analysis of the firm along with inference and some recommendations. 7 8
Premium Marketing
appearance as a publicly traded stock. The company’s stock price reached an all-time high in 2012‚ generating $1.3 billion in cash‚ which was the company’s strongest financial performance year in their history (Whole Foods). Currently‚ Whole Foods Market is the largest natural and organic grocery retailer in the United States‚ and the twelfth largest grocer overall. In 2013 Whole Foods operated 362 stores in the United States‚ Canada‚ and the United Kingdom‚ with an average of seven million visitors
Premium Grocery store Organic food Whole Foods Market
Place of Visit: big bazaar‚ chinch wad Permission Obtained from: sales girl Time Spent at the store: 1hour approx HINDUSTAN UNLIVER LTD‚ INDIA Name 100 ml Price in Rs 200 ml Price in Rs 400 ml Price in Rs DOVE HAIR FALL THERPY 64RS 117 RS 205 RS DOVE DRY HAIR THERPY 64RS 117RS 205RS DOVE DAILY HAIR SHINE 64 RS 117RS 205 RS DRY THERPY CONDITIONER 90ML -69 RS 180ML -125RS DOVE HAIR FALL CONDITIONER 90ML- FREE ALONG WITH SHAMPOO 180ML -125 RS HAIR FALL SOLUTION 100ML
Premium Brand Procter & Gamble Marketing
Business Planning and Change Management Samsung has taken over the electronic world and is currently the number one‚ consumer electronic brand and has revolutionised the smartphone. Since its inception in 1969‚ Samsung has successfully transitioned from an analogue driven product line to a cutting-edge and award winning digital innovator that Is currently the world’s manufacture of mobile phones. With worldwide overall product sales of $US 200 billion‚ over 75‚000 employees and a global network
Premium Mobile phone Smartphone Marketing
1. Brief background Adidas AG is a German multinational corporation that designs and manufactures sports clothing and accessories based in Herzogenaurach‚ Bavaria‚ Germany. It is the holding company for the Adidas Group‚ which consists of the Reebok sportswear company. Besides sports footwear‚ Adidas also produces other products such as bags‚ shirts‚ watches‚ eyewear‚ and other sports- and clothing-related goods. Adidas is the largest sportswear manufacturer in Germany and Europe and
Premium Adolf Dassler Adidas Puma AG
decided that the Indian Hot Drinks Industry did not represent an attractive market. Following a recent announcement by Starbucks that they intend to enter the market we were commissioned to perform an initial analysis into the likelihood of Starbucks success. This report concludes that Starbucks initiative is sufficiently interesting to warrant a full scale investigation into whether GCB should also enter the Indian market. Introduction This report is divided into a number of sections: * Analysis
Premium Coffee Starbucks Coffee culture
of the study. 1. . Overview of the study Business analysis of whey in India is not restricted to its well defined boundaries. Because of the nature of the product and its current status‚ it is traded globally and very small quantity is traded within the country. The study is intended to study the effect of global changes on trade. Similarly the emphasis is laid on the application of whey as a product for mass market. The idea is to understand capabilities required for the same and see if any
Premium Milk Whey protein