Fastest growth in the number of subscribers. • The world’s cheapest mobile handset (US$ 17.2). • The world’s most affordable colour phone (US$ 27.42). • Largest sale of mobile handsets Investment in this industry worth about US$ 24 billion by 2010‚ going by industry estimates owing to the growing number of mobile subscribers‚ which is estimated to increase to 60 billion by 2012‚ according to Standard Chartered Bank‚ implying a mobile in the hands of every second person in the country. TABLE 1:
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Health Issues Do cell phones pose a health hazard? Many people are concerned that cell phone radiation will cause cancer or other serious health hazards. The weight of scientific evidence has not linked cell phones with any health problems. Cell phones emit low levels of radiofrequency energy (RF). Over the past 15 years‚ scientists have conducted hundreds of studies looking at the biological effects of the radiofrequency energy emitted by cell phones. While some researchers have reported biological
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silver bullet. Mobile web and native apps offer different benefits and serve different audiences. You need to look at what experience your app needs to deliver? What you are trying to achieve? What is your business model? What is your budget? Who is your target? etc; weigh the pros and cons of both the mediums and decide what works best for you. Mobile Web Reach larger audience Majority of users don’t own a smartphone and don’t access app stores; they are more likely to use a mobile browser and
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Cellphone Cellphone has become a necessity for my daily life. I can’t live a day without cellphone. Cell phones have a huge social impact on American society these days. It made our life easy and fast. The cellular phone is an essential tool of communication today‚ which has changed the way I live. This invention allows me to communicate faster‚ contact people constantly‚ enjoy Internet service and even be entertained. Cellphone is an easy and fast way to communicate. I can contact with my family
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INTRODUCTION Samsung is a global company which has aggressively grown its cellular phone business over the past few years. Despite cellular products being one of Samsung’s newer global lines‚ in the past few years it has been by far the greatest contributor to Samsung’s global sales (Samsung.com). The Samsung Galaxy S Series of smart phones was introduced into the market in 2010 as their flagship smart phone product‚ running the Google provided Android operating system. The original Galaxy
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COMPETENCIES OF CELCOM Oldest Telecommunication Company 1988 witnessed the dynamic birth of Celcom‚ a leading mobile telecommunications provider in Malaysia. Since its inception‚ Celcom has steadily made its presence felt in the Malaysian market. It has‚ always continued to spread its wings and is undeterred by the dynamic nature of the mobile communication industry. Celcom is the first mobile company in Malaysia and in the region to offer Easy GPRS to its customers. Easy GPRS is an automatic and seamless
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Samsung operates on both low-cost and differentiation strategies. From the cost data given in the case‚ its low cost is mainly due to lower raw materials‚ R&D and labor cost. Lower raw material cost is achieved through producing multiple product architectures on each production line‚ with skilled engineers stationed to handle all kinds of contingencies. More importantly‚ Samsung is able to learn new design rules and apply it to their production. According to the case‚ Samsung currently uses the smallest
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CONSUMER BEHAVIOUR AND ITS BUYING PROCESSES ON Mobile Phones SUBMITTED BY:- SUMEDHA .K. NARVEKAR 351 BACHELOR OF BUSINESS ADMINISTRATION UNDER THE GUIDANCE OF:- FACULTY GUIDE:- MS. VANESSA FURTADO FACULTY‚
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Market for Mobile Banking Among Offline Consumers Mobile Channel Addresses Offline Consumers’ Needs for Frequent Transactions While Reducing Bank Channel Costs In the face of turbulent economic conditions and significant cost pressures‚ U.S. financial institutions‚ like their counterparts around the world‚ are focusing on improving the profitability of their customer relationships‚ lowering channel costs and enabling more self-service electronic banking. In recent years‚ the rise of mobile banking
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Mobile Phone – Friend or Foe? Mobile phones are a mixed blessing for many of us. While some of us may miss the days of going out in public without hearing phones ringing all around us‚ most people do not miss being stranded on the side of the road with no way to call for help. The allure of having a convenient way to communicate has resulted in an increase in mobile phone usage over the years. Mobile phones have given rise to new rules of etiquette‚ and even new laws that regulate their use. Concerns
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