1 INTRODUCTION 1.1. Background Samsung is one of the world’s premium electronics manufactures. The estimated value of Samsung brand had risen from US$6.37 billion in 2001 to US$10.85 billion in 2003. A major factor behind this impressive growth had been Samsung’s effort to redefine itself as a vendor of cutting-edge‚ “gee-whiz” consumer technology. Samsung believed that repositioning the brand is a vital to the company’s future success. While the Samsung had become more familiar and more favorably
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Executive Summary Samsung Electronics was established in 1969 and successfully developed its own products internally in 1980s. The company grew very fast and even continued to lead the market with an 8% growth in gross sales during Asian crisis in 1997. Now it is transforming to a global digital company with many products occupying substantial market shares in the world. Samsung Electronics attributed its success to four main factors; (1) Highly creative employees can develop new technologies;
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Apple Inc. v/s. Samsung Electronics Co. Ltd CONTENTS • INRODUCTION • Origin • South Korean lawsuit • Japan lawsuits • German courts • French and Italian courts • Dutch courts • Australian courts • British courts • U.S. courts • First US Trial • US verdict • Injunction of US sales during first trial • First trial appeal • Second US Trial • Controversy
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Apple Clobbers Samsung in Court Name: Instructor: Institution: Course: Date: Introduction Apple and Samsung are among the world’s most popular brands with regards to the information technology industry. The gadgets and devices from these two companies arise from inventions and innovations that keep them above the competition. The patents that result from these inventions is the most common cause of rivalry as these two giants do all that is necessary to command the market. In the recent
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SAMSUNG GALAXY TAB 2 Course Name: Marketing Communication Course Code: MKTG1257 Instructor: Melvin Fernando IMC Plan RMIT International University Bachelor of Commerce Program ASSIGNMENT COVER PAGE Your assessment will not be accepted unless all fields below are completed Subject Code: | MKTG1257 | Subject Name: | Marketing Communication | Location where you study: | Saigon South Campus | Title of Assignment: | IMC Plan | File(s) Submitted
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Samsung 1. Introduction: Samsung Group is a South Korean multinational conglomerate headquartered in Samsung Town‚ Seoul. It comprises numerous subsidiaries and affiliatedbusinesses‚ most of them united under the Samsung brand‚ and is the largest South Korean company. Samsung Group formed several electronics-related divisions‚ such as Samsung Electronics Devices Co.‚ Samsung Electro-Mechanics Co.‚ Samsung Corning Co.‚ and Samsung Semiconductor & Telecommunications Co.‚ and grouped them
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MARKETING MIX OF SAMSUNG Samsung is a South Korean multinational company‚ founded by Lee Byung Chull‚ in the year 1938. It entered the electronics industry in the late 1960s. Since 1990s‚ Samsung has globalized its electronics‚ mainly mobile phones‚ which have become its major source of income. The Samsung galaxy series is one of the brand builders for Samsung and hence we will discussing the marketing mix of Samsung Galaxy. Despite the competition from similar companies‚ Samsung is growing manifold
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Introduction Do you know how many people are using Samsung products in the streets? Undoubtedly‚ you can find that there is at least one. It is proves that Samsung indeed is changing people’s lives; it is obvious to the universality of people. In the past 70 years‚ SAMSUNG have been dedicated to make a better world through diverse businesses that today’s advanced technology‚ semiconductors‚ skyscraper and plant construction‚ petrochemicals‚ and more. Samsung has been the basis of talent and technology
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in New Delhi as President and CEO of Samsung‚ South West Asia‚ the 58-year-old Lee has been busy turning all Samsung strategies on their heads. The Korean consumer electronics giant is now reaching deeper and wider into the Indian market‚ tempting consumers with technologically advanced products specially tailored to their needs. Showrooms are being brought under a common umbrella brand and now‚ a new facility may well become a manufacturing hub for Samsung worldwide. Not that Lee views his "strategy
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South Korean manufacturer Samsung has created a buzz with a "selfie" picture taken during the Oscars by a Samsung Galaxy Note 3 with several Hollywood celebrities. This picture had been posted on Twitter‚ a famous online social networking‚ by the Oscars host Ellen De Generes and then retweetted more than two millions times‚ a record. This phenomenon had a large impact on both product and the company. However it turns out that this event had been completely planned by Samsung and it was not an unintentional
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