examines the adaptation of the customer personality and brand personality and the effect of it on Attitudinal and behavioural loyalty and brand equity in the mobile phone industry in Tehran. Sample of study is 400 actual and potential customers of Samsung mobile in Tehran. The results show that adoption of brand personality and personality traits improve attitude and behavioural loyalty brand and brand equity. Keywords: Consumer Personality Trait‚ Brand Personality‚ Brand Loyalty‚ Brand Equity DOI:10
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The Merger of HP-Compaq Case Question 1: Was the merger sound strategically? HP was already a famous global company in 1990s. Although innovation was still critical to long-term success‚ HP’s industry was maturing and with that came the additional pressure of slimming margins‚ the importance of distribution efficiencies‚ and a more critical need for developing long-term relationships with customer. Although HP was the market leader in imaging and printing‚ its computing and IT-services businesses
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What exactly was covered in the great Patent Trial of the Century between Apple and Samsung? I’ve had a surprisingly hard time figuring this out. However‚ after reading the verdict‚ the patents themselves‚ and a bunch of news summaries‚ it seems to me that there may be less than meets the eye here. As near as I can tell‚ the jury found Samsung guilty of violating the following Apple patents: Patent 381‚ which covers inertial scrolling (the faster you move your finger‚ the faster a list scrolls)
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The current issue and full text archive of this journal is available at www.emeraldinsight.com/0309-0566.htm EJM 44‚7/8 Consumer responses to brand extensions: a comprehensive model ´ ´ Eva Martınez and Jose M. Pina ´ Facultad de Ciencias Economicas y Empresariales‚ The University of Zaragoza‚ Zaragoza‚ Spain Abstract Purpose – This paper aims to understand the reciprocal spill-over effects of brand extensions by testing a comprehensive model that gathers both the brand extension evaluation
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copypasted The Samsung was founded by Byung-Chull Lee in 1938. First it started up with selling fish‚ vegetables and fruit to china. However‚ it was a success and became a co-operation in 1951. Moreover‚ Samsung began to expand they are business in financial‚ media‚ chemicals and ship building throughout the 1970’s. As a result‚ from 1958 onwards Samsung was recognised in making Televisions‚ Mobile phones‚ Radio’s‚ Computer components and other electronic devices‚ but in 1997 Samsung were dragged in
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Samsung’s current Segmentation Strategy. · GEOGRAPHIC Samsung focuses on rural area as well. It has Samsung Guru Segment for rural areas as well as Galaxy segment for urban areas. Samsung is one of the largest manufacturers of mobile phones‚ so they say Samsung has something for everyone. · DEMOGRAPHIC Samsung has mobile phones for youth‚ age of 16-29‚ for businessmen etc. for middleclass youth it has Samsung Guru which is for govt. lower class workers also. Guru has many
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Samsung Samsung’s Background Samsung Electronics is a consumer electronics manufacturing company based out of South Korea. Samsung Electronics ranks among the world’s largest manufacturers of smartphones‚ tablets‚ and memory chips. They produce phones with a variety of operating systems (OS) including Microsoft’s Windows‚ in-house OS’ Bada and Tizen‚ and Google’s Android. Android’s success today as the mobile industry’s most popular smartphone platform is largely due to Samsung‚ accounting for
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he Samsung Electronics Company has become the largest conglomerate in South Korea over the past decade. Net sales of the Samsung Group totaled $135 billion in 2004 and has 337 overseas operations in 58 countries. Electronic‚ finance‚ and trade and services are the three core sectors within the Samsung Group. Semiconductor products are classified into two different categories of chips‚ which are memory and logic. The net value of Samsung experienced rapid growth from 2000 to 2004‚ growing from $ 5
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promotion Samsung Products: Samsung have a list of products that are high in demand across more economically developed countries due to the fact that Samsung’s products are considered luxury items so they will cost a lot more‚ this is why there products are mainly sold in more economically developed countries because only people in economically developed countries can afford their products. Also Samsung’s products are considered very popular amongst the working class as the Samsung galaxy S3 over
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SAMSUNG VS APPLE-BATTLE OF THE GIANTS Samsung and Apple are the two biggest smartphone companies with a combined market share of more than half the global smartphone market. Every year both the companies bring in new innovations in their smartphones‚ which greatly increases their smartphone sales. But in today’s market where there is cut throat competition it is given that each company will try to outdo the other in every possible manner. Hence I would like to discuss the fierce battle raging
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