Comparative Company Analysis — Samsung & Apple mobile Introduction The aim of this comparative analysis is to use different value creation theories and strategies approaches to analyse Samsung mobile and Apple‚ as two most named brands in mobile phone industry. In detail‚ this article compares the value creation strategy of these two firms in the respect of value proposition and delivery system‚ value discipline strategy‚ in addition with value chain analysis‚ customer benefit and industry
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1.0 Introduction In a dynamic business environment‚ companies enter industries whenever they see growth or profit potential or exit when they see a decline. As such‚ companies have to consistently practice an internal and external check or analysis on the company to see where they stand in the industry they operate in. The Boston-Consulting Group’s Growth model‚ among all other models provides one of the best guides to analyzing a company’s marketing performance and its potentials.
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Samsung’s Background. Samsung Group is a South Korean multinational conglomerate company headquartered in Samsung Town‚ Seoul. It comprises numerous subsidiaries and affiliated businesses‚ most of them united under the Samsung brand‚ and is the largest South Korean chaebol. Notable Samsung industrial subsidiaries include Samsung Electronics (the world’s largest information technology company measured by 2011 revenues)‚ Samsung Heavy Industries (the world’s second-largest shipbuilder measured by
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“Samsung” case study 1. Introduction: Samsung Electronics Company‚ henceforth called “Samsung” in this case‚ was established in 1969 to manufacture black-and-white TV sets. In 1974‚ Samsung‚ which was a producer of low-end consumer electronics‚ purchased Korea Semiconductor Company and began its semiconductor industry. Under the leadership of the chairman of Samsung Group‚ Kun He Lee‚ Samsung has risen‚ with a remarkable speed‚ to become the world’s leading memory producer‚ ranking 2nd just behind
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factory in the northern Chinese city of Taiyuan after a riot broke out among 2‚000 employees. Foxconn did not confirm which plants supply Apple‚ but an employee told Reuters the Taiyuan plant is among those that assemble and make parts for Apple’s iPhone 5.Apple referred questions on the factory to Foxconn. The California company also assembles its devices at factories run by Pegatron Corp. On the parts side‚ Apple’s key supplier for screens‚ Sharp Corp‚ has been struggling with high costs and scrambling
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MARKETING PLAN FOR A NEW PRODUCT: PIZZA HUT’S ‘INSTA PIZZ’ (FROZEN PIZZA) [pic] MARKETING MANAGEMENT MKT-201 Prepared For AFREEN CHOWDHURY Lecturer Department of Business Administration East West University PREPARED By FAHMID KHAN ID# 2008-2-10-178 Date of submission: 15 April 2010 April 15‚ 2010 AFREEN CHOWDHURY Lecturer Department of Business Administration East West University Bangladesh Subject: “Submission of the marketing plan.” Dear Madam: It
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Maintaining the “Single Samsung” Spirit: Recommendations for a changing environment Contents Introduction 1.a. Samsung: - Philosophy - Culture - Values - Human Resource Policies 1.b. Philosophical grounding of Samsung’s Value System: - Ontological Assumptions - Agency Assumptions - Epistemological Assumptions 2.a. Current Challenges facing Samsung’s NEO program: - A Changing Profile of New Samsung Employees
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1. Introduction 1.1. Background The Samsung Group was founded by Byung-Chull Lee in 1938‚ in Taegu‚ Korea‚ as an exporter of dried fish‚ vegetables and fruits. Byung later established flour mills under the name Samsung‚ which means three stars in Korean language. He also produced confectionery machines in this period. In 1951‚ Samsung Moolsan‚ a holding company‚ was established which later The building of Samsung Sanghoe in Daegu in 1930s became Samsung Corp. in 1953‚ Cheil Sugar Manufacturing Co
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US Airline Industry – Porter’s Five Forces The year 2011 was another dismal one for US airlines in terms of financial performance. Despite an increase in both passenger numbers and revenues for the year‚ profits were down on 2010. In total‚ US airlines earned net profits of about $0.4 billion‚ representing a net margin of less than 1%. The dire financial state of the industry was underlined by AMR (the parent of American Airlines) entering Chapter 11 bankruptcy in November 2011. This ended AMR’s
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Area of Interest: Apple’s flagship phone iPhone 5S concern‚ there was released last week with Samsung Galaxy Note 3 comparison has become the talk of the town‚ indeed equal shares. Note 3 of Qualcomm S800 processor is equipped with the most advanced ; while 5S adopts new A7 and M7 dynamic co-processor chip‚ running twice as fast than the previous generation‚ be no slouch. 5S maintain eight million pixel camera‚ and use better photographic accessories‚ plus iOS 7 improvements‚ shooting to the next
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