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    External analysis

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     “Strategic management: Thinking‚ analysis and action”‚ 4th ed.‚ Pearson Education: Australia. Hubbard‚ Rice‚ & Beamish‚ (2011)‚ “ Strategic Management: Thinking‚ Analysis and Action”‚ 4th ed.‚ Pearson Education‚ Australia. Michael E. Porter (2008)‚ "The Five Competitive Forces that Shape Strategy"‚ Harvard Business Review‚ p.86-104‚ Harvard Business Publication‚ Boston‚ USA. Ed Liston (2011)‚ “ What is more popular: Coffee or Tea”‚ Blog on www. Stockriters. Com‚ Viewed on 05th Jan’12. Kotler Philip (2001)

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    Describe Porter’s five forces model and  explain each of the five forces. 2. Demonstrate how a company can add value by using Porter’s value chain analysis. 3. Describe the major revenue models. COMM 391 - W2013 Term 2 © 2013 – Kafui Monu‚ Y.M. Cheung 3 What is the Most Important Strategy Question? COMM 391 - W2013 Term 2 © 2013 – Kafui Monu‚ Y.M. Cheung 4 Porter’s Five Forces Model Learning Objective 1  • Describe Porter’s five forces model and Michael

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    References: EuroMonitor. (2012). Market Overview. Pet ’s at Home Annual Report. Pg 4. Jim Riley. (2012). Porter ’s Five Forces Model: Analysing industry structure. Available: http://www.tutor2u.net/business/strategy/porter_five_forces.htm. Last accessed 16th Nov 2012. The Times 100 Business Case Studies. (2012). The extended marketing mix. Available: http://businesscasestudies

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    CT0221284

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    technological‚ ecological and legal. In this part‚ the report will provide explanations how these six segments impact on IKEA company and draw a conclusion whether this country is attractive for business or not. The second framework called Porter’s Five Forces Analysis which influences the company more directly than the first one will be done on homewares industry of the U.S. Customers‚ suppliers‚ new entrants‚ substitute offerings and competitors- these factors effect level will be shown based on several

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    HANDICRAFT Introduction Handicrafts are unique expressions and represent a culture‚ tradition and heritage of a country. The Handicraft Industry is one of the important productive sectors. Various attempts have been made to define this broad and diversified industry. The following definition strives to cover diversity and complexity of Handicraft Industry. Defining Handicrafts: Definition According to United Nations Educational‚ Scientific and Cultural Organization/Information Technology Community

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    HMV 2

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    figarodigital.co.uk/case-study/hmv.aspx 2 THEGUARDIAN (2013) http://www.theguardian.com/music/musicblog/2013/jan/15/hmv-enters-administration 3 Graham Ruddick (2015) (Source: Franteractive Inc‚ 2008-2009) Porter ’s Five Forces model is made up by identification of 5 fundamental competitive forces:

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    airports; under Economic‚ you might add the rise of Asian economies; and under Legal‚ you could add the trend towards airline privatisation. A key danger to highlight is of long lists of forces or influences that are too unwieldy for practical action. So the second question challenges students to assess which of the forces are likely to be of most significance in driving industry change. Here students should justify their views in terms of the evidence from the past and the likely impact in the future

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    Macro Environmental Analysis

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    ................................3 External Situation...................................................................................3 Internal Situation....................................................................................5 Five Forces Analysis..............................................................................7 Competitor Analysis..............................................................................9 Objectives.............................................

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    Forecasting and Analysis

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    might project that in the next five years‚ the number of people (potential customers) between the ages of 18-24 will increase from 30% to 40%. That ’s important information if we want to decide what kind of new products we might consider introducing into the marketplace. Should we work on developing products targeted at a dwindling seniors population? Or should we develop products to take advantage of the shift to a youth dominated market. The environmental scan forces us to look at these factors.

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    Case Study

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    Genentech: After the Acquisition by Roche Strategic Management June 2014 Introduction Roche completed the acquisition of Genentech in 2009 for a total of $46.8 Billion dollars. Genentech was initially concerned about funding for early drug discovery with the acquisition taking place. Genentech was previously able to spend money on research and development for new drug discovery and now that Roche is fully in the picture‚ they were concerned that Roche may want to reduce funding for

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