Distribution Dossier Samsung Electronics India Limited Sales and Distribution Project By: Rohit Agrawal TABLE OF CONTENTS CONSUMER ELECTRONICS MARKET IN INDIA 4 LEADING COMPANIES 5 LG Electronics Inc. 5 Videocon Industries Ltd 5 Samsung India Electronics Private Limited 5 SAMSUNG ’S DISTRIBUTION CHANNEL 7 Role and key deliverables of channel members 7 Consumer Electronics Distribution 8 CHANNEL MEMBER MANAGEMENT 9 Monetary methods 9 Non monetary methods 9 Target setting mechanism
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Threat of New Entrants: Barriers to Entry Economies of scale Product differentiation Capital requirements Switching costs Access to distribution channels Cost disadvantages independent of scale Government policy Expected retaliation Barriers to Entry Economies of Scale Marginal improvements in efficiency that a firm experiences as it incrementally increases its size Factors (advantages and disadvantages) related to large- and small-scale entry Flexibility
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Table of Contents INTRODUCTION 3 QUESTION ANSWERING 3 1. Question 1 3 2. Question 2 6 SWOT analysis of Samsung 6 TOWS matrix analysis 8 3. Question 3: 8 4. Question 4: 10 Conclusion 11 Executive Summary 11 Personal experiment 11 List of References 13 List of Tables Table 1: Brand ranking by value in 2005 5 Table 2: SWOT of SAMSUNG 7 Table 3: TOWS matrix of SAMSUNG 9 List of Figure Figure 1Brand Value from 2001 -2005 5 INTRODUCTION In every successful business‚ marketing plays an important role
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Michael Gillaspie American History Ms. Rankin 15 December 2003 Chinese Immigration In many aspects‚ the motivations for the Chinese to come to the United States are similar to those of most immigrants. Some came to "The Gold Mountain‚" and others came to the United States to seek better economic opportunity. Yet there were others that were compelled to leave China either as contract laborers or refugees. The Chinese brought with them their language‚ culture‚ social institutions‚ and customs
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cultural clash. Do you agree with this view in the context of negotiating with the Chinese? Why or why not? How could such a clash be avoided in business deals with China? When preparing for a business trip to China‚ most Westerners like to refer to advices that can help them through the first series of business transactions. However‚ this won’t sustain the kind of prolonged‚ year-in‚ year-out associations that Chinese and Western businesses can now achieve (Graham & Lam‚ 2003). Over the past twenty
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punishment or threats‚ which makes anyone do a task asked of them. J. Strickler (2006) implies that the sensible knowledge and understanding of human motivation is said to be rooted in 20th century behaviorism‚ which is an idea made popular by Harvard psychologist B.F. Skinner in the 1930s‚ who theorized that human behavior is motivated by some form or another by way of external stimuli ( i.e. rewards‚ incentives‚ threats or punishments)‚ this theory helps us see how Incentives and threats can be seen
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genius of a rocket scientist to recognize that branding is the lifeblood of any corporation. This was well recognized by Samsung Electronics Corporation (Samsung)‚ way back in 1998‚ when the South Korea’s leading consumer electronics giant entered into an agreement with the International Olympic Association (IOA) to sponsor the 1998 Seoul Olympics. The message was clear. Samsung wanted to sponsor Olympics to establish itself as a global brand. And it became successful to a great extent too. Samsung’s
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children are using more and more products such as Iphone‚ Iphone to play. - Gap between prices of iphone and android who is closing. Threats: - The androids are developing their own applications (andoid market) - Arrival of computers with batteries that have autonomy from 9am (DELL) - Tablet PC are becoming more accessible (price) with competition SWOT Samsung : Strenghts: - Highly technical and developed products - Create their operating system for mobile phone (Bada system) - Quick
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Mainland China is rooted in more than 4‚000 years of rich Chinese cultures and history. It’s known for their lives‚ travel‚ history‚ business and food‚ their people and customs. Traditional Kung Fu is as much of the culture of china according to statistics. The Chinese people have shared a common culture longer than any other groups on earth. China is one of the cradles of the human race. For thousands of years the culture of china has attract and moved many people from all over the world‚ being
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University Of Lahore (UOL) TERM PAPER WIRELESS SECURITY AND THREATS Summery of 15 Research Papers Submitted to: Natash Ali Mian Submitted by: Syed Usman Saleem Roll No: MCS01111022 MS(cs)1st Muhammad Imran Tariq Roll No: MCS01111001 MS(cs)1st 1. Introduction. In this tram paper we try to focus on wireless security and threats. Now a day wireless networking is get fame day by day and mostly user prefer or like wireless network because it easy to use. WLAN wireless local
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