Samsung brand strengths Master branding strategy Samsung has managed to avoid excessive and unrelated diversification and channeled their resources around one or two dominant businesses. Samsung was previously engaged in manufacturing lower-end consumer electronics under a handful of brand names including Wiseview‚ Tantus‚ and Yepp‚ none of which meant much to consumers. To counter this negative trait‚ Samsung’s management decided to move up the value chain in an attempt to build a stronger identity;
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Samsung: Just the Beginning... SEPTEMBER 2012 Winning the scale wars on all fronts — handsets‚ TVs‚ semis‚ display — and taking no prisoners Samsung Electronics remains the "Jewel of the Samsung Empire" and its long-term success is well aligned with the owner-founder Lee family — Corporate governance concerns are therefore overdone; we see three engines driving 161% EPS growth in ’11- ’14: Handsets‚ Semis & Display The smartphone market is bifurcating into premium and low end‚ with Samsung
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Samsung Samsung’s Background Samsung Electronics is a consumer electronics manufacturing company based out of South Korea. Samsung Electronics ranks among the world’s largest manufacturers of smartphones‚ tablets‚ and memory chips. They produce phones with a variety of operating systems (OS) including Microsoft’s Windows‚ in-house OS’ Bada and Tizen‚ and Google’s Android. Android’s success today as the mobile industry’s most popular smartphone platform is largely due to Samsung‚ accounting for
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MARKETING MIX OF SAMSUNG Samsung is a South Korean multinational company‚ founded by Lee Byung Chull‚ in the year 1938. It entered the electronics industry in the late 1960s. Since 1990s‚ Samsung has globalized its electronics‚ mainly mobile phones‚ which have become its major source of income. The Samsung galaxy series is one of the brand builders for Samsung and hence we will discussing the marketing mix of Samsung Galaxy. Despite the competition from similar companies‚ Samsung is growing manifold
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samsung b Business Management Quality Innovation with Market-Based Global SCM System Implementation Samsung Electronics‚ a leading Korean company as well as a symbol of the IT industry‚ carried out an innovative project to strengthen its global Supply Chain Management (SCM) execution ability‚ gaining the industry’s interest. Samsung Electronics placed its emphasis on the business management scenario of predicting and preparing for future environmental changes and competitiveness‚ which is one of
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SAMSUNG ELECTRONICS ANNUAL REPORT 2006 Contents 2006 Financial Highlights Performance Summary by Business Creation Message from the Board Message from the CEO Product Highlights 2006 Product Highlight 01 02 04 06 10 18 Innovation Business Overview Digital Media Telecommunication Networks Digital Appliances Semiconductors LCDs 22 23 26 29 32 35 Premium Brand Design Marketing Research and Development 40 42 46 Communication Corporate Citizenship Co-prosperity Green Management
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Capabilities And Limitations Of ICT Advantages of ICT Over Manual Methods of Processing Data • Repetitive Processing – Computers can carry out the same or similar tasks (e.g. mail merge‚ payroll) over and over very quickly and with a high level of accuracy. • Speed of Processing – A computer system can process raw data very quickly to produce information. • Data Storage Capacity – Traditionally‚ a company’s information would be stored on paper in filing cabinets which takes up expensive
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Korean-based company Samsung was founded on March 1st‚ 1938 by Byung Chull Lee who instilled some of the first concepts into Samsung’s corporate culture. Byung pressed to continuously pursue innovation and accept new challenges. This is some of the founding spirit that still resonates in Samsung’s corporate culture today. The company started off with humble beginnings with consolidated interests in agricultural products and insurance. Sugar was one of the first products that Samsung exported in the
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paper examines Samsung Electronics successful growth strategy in the mobile phone business. It examines its early efforts at developing a competitive product in the domestic market‚ its globalization strategies‚ and some of the key challenges it faces today. The paper provide insights into how a late-comer to an industry can overcome certain disadvantages and successfully position itself as a widely respected and successful brand. JEL classification: L 63‚ M10 Key words: Samsung‚ mobile phone
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Final Report Consumer Decision Making Process‚ Perception and Reference Group in Purchasing Samsung Galaxy Tab 2 10.1 Prepared for Prof. Val. Ortega by: Kam Kai Heng (12717040) Satrio Adi Bintoro (12525545) 13 September 2012
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