Analysis the Extended Marketing Mix Product Samsung touchphones and smartphones have three levels of product: core (they are communicational and fast computing devices)‚ actual (they are branding stylish‚ have high quality‚ great packaging and features)‚ and augmented (they are added with local repair and free upgrade services‚ the warranty). The following products have high quality phone features‚ accessories; including headphones‚ charger‚ manual‚ and a stylish package (Park‚ 2009). Pricing
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SEMINAR IN MARKETING MANAGEMENT AIDA ANALYSES SAMSUNG GALAXI II ATTENTION Designed to Make Life Easier Intuitive‚ stylish and simple to use‚ the Samsung Galaxy S® III smartphone delivers a personalized‚ seamless mobile experience that helps your day run smoothly—whether it’s time for work‚ family or play. INTEREST Simple‚ Instant Sharing Keeps You Connected Connect through touch Send pictures in a flash Access content on multiple devices Made for Intelligent and Intuitive Interaction Smart enough
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SEGMENTATION – TARGETING – POSITIONING Fragmentation of mass markets segments Consumers: variety of needs & preferences Marketers: offer variety of choices via multitude of marketing offerings Marketing segmentation: Needs Action Linking market needs to an org’s marketing program Market needs Segmentation/Targeting MM A market segment: Group of consumers with homogenous profile & common needs will similarly respond to a marketing program Segmentation – targeting – positioning 1
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Tuesday 6th January 2015 1. Mobile phones Alarm Skyping/ video calling Taking videos and pictures Instant and social messaging Internet and GPS 2. Portable devices such as‚ netbooks‚ laptops and PDAs Useable for business Internet Instant and social media/ messaging PDAs – telephone and faxing Location and Navigator 3. Email and instant messaging Communication Sending files/ documents Check inbox and sort use and junk emails Advertising WhatsApp 4. The internet Downloading and uploading
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Have mobile phones caused more problems in our society that benefits they have brought? First of all‚ Mobile phone has many disadvantages to human health. According to researchers‚ the electromagnetic waves are the cause of insomnia‚ difficulty in concentration‚ fatigue‚ headache‚ rise in blood pressure and cancer. The American Journal of Epidemiology published a study from research author Dr. Siegal Sadetzki‚ a cancer specialist at Tel Aviv University found people who use a mobile phone for hours
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I am thinking of adding ‘Mobile Phones and Privacy’. The last part of the series will provide actions you can take to reduce the health risks. All articles will be posted in the coming few weeks. A Short History – The exponential use of mobile phones Almost every adult has a mobile phone‚ and so do many children. Prof. Kenneth J. Rothman‚ one of the world’s leading epidemiologists‚ states the following: Within only a few years a substantial proportion of the world’s population has adopted a new
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Mobile phones: blessing or curse? Discuss Nowadays mobile phones are everywhere: their bleeping ringtones go off behind you in the train; gormless-looking zombies stand around on the street “texting” illiterate messages to each other‚ while even children see them as an indispensable accessory. Clearly‚ mobile phones have come to be a normal and accepted part of most people’s lives‚ but does this necessarily mean they are a boon? I would say that while mobiles are potentially helpful in some
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Some people say that the mobile phone has been the best technology since the development of the computer. However‚ having a mobile has both pros and cons. On the plus side is that the mobile phone has become popular to everybody since it is very convenient. The most advantage of having a mobile phone is you can communicate to your family and your friends no matter what where you are. For instance‚ you can contact easily to your friends by calling or sending messages everywhere without electricity
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What Is a Mobile Phone? A mobile phone is more frequently called a cellular phone or cellphone. These communication devices connect to a wireless communications network through radio waves or satellite transmissions. Most mobile phones provide voice communications‚ Short Message Service (SMS)‚ Multimedia Message Service (MMS)‚ and newer phones may also provide Internet services such as Web browsing‚ instant messaging capabilities and e-mail. What Is a Smartphone? A smartphone is considered to
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Field course Strategy & Innovation Samsung: Transformation from follower to innovator Final Paper Name: Frank Molema Studentno.: s1656287 Supervisor: Dr. H. Snijders Table of Contents 1. Introduction 3 2. Industry analysis 4 2.1 General environment 4 2.2 Market Factors 7 2.3 Porter’s Five Forces 11 2.4 Conclusion Industry Analysis 13 3. Company Analysis 14 3.1 Business Model 14 3.2 Company Strategy 15 3
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